AKANSHA CHOUDHARY
Noida
Summary
Results-driven professional with 5 years of experience in email marketing and operations, specializing in campaign management, customer engagement, and data analysis. Proven track record of optimizing email strategies to increase open and conversion rates. Recently transitioned to digital marketing with 6 months of hands-on experience in Google Ads, focusing on keyword research, ad creation, and performance tracking to enhance online visibility and drive traffic. Strong analytical skills and a collaborative approach to achieving business goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Marketing Intern
Ethereal IT Solutions
Noida
07.2024 - 08.2024
- Developed and implemented an organic social media strategy that increased audience engagement.
- Created original content and written posts, tailored to target audiences on various platforms.
- Collaborated with the marketing team to brainstorm and execute monthly content calendars, ensuring consistency in messaging.
- Analyzed post performance and audience insights to refine content strategy and improve engagement rates.
- Engaged with followers by responding to comments and messages, building a loyal online community.
- Experienced in managing organic posts across Facebook, Instagram, Twitter, and LinkedIn, Audience Engagement.
Digital Marketing Executive
PINWHEELCYBERNETICS
Noida
09.2022 - 03.2023
- Digital marketing agency dedicated to helping businesses thrive in the digital landscape.
- With a team of seasoned professionals, we specialize in crafting tailored strategies to drive online visibility, engagement, and conversions for our clients.
- I have worked on Search Ads, Display Ads, and Shopping Ads.
- Managing the Google Ads account from campaign creation to optimization.
- Search campaign setup: Keyword research, campaign structure, ETAs, and RSAs.
- Display campaign setup: Audience setup, placement targeting, contextual targeting, and created Responsive display ads.
- Google conversion tracking setup and collaborated with the audience manager.
- Bid adjustment, search term reports, performance report
- Worked upon the KPIs like CPM, CPC, CTR, CVR, ROAS Etc.
Sales Executive
Naukri.Com
Noida
10.2021 - 08.2022
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Cultivated relationships with existing customers to encourage repeat business.
- Analyzed market trends and competitive landscape to identify opportunities for growth.
- Created marketing materials, such as brochures, flyers, and newsletters, to promote products or services.
- Negotiated contracts with clients on behalf of the company.
- Identified new potential markets and developed plans for targeting them.
Email Marketing Executive
ISHIR
Noida
04.2019 - 09.2021
- ISHIR is a globally recognized IT solutions provider with a focus on delivering cutting-edge technology services and solutions to businesses worldwide
- With over two decades of experience, ISHIR has established itself as a trusted partner for organizations seeking innovative and reliable IT solutions
- Insert customer data from sources within time limits
- Respond to queries for information
- Compile, verify accuracy and sort information according to priorities
- Review data for errors, correct any incompatibilities if possible and check output
- Research and obtain further information as per Process requirements
- Maintain data on excel.
Operations Associate
Pine Labs
Noida
04.2017 - 12.2018
- Pine Labs is a leading provider of payment and merchant commerce solutions, empowering businesses with innovative technology to simplify transactions and enhance customer experiences
- With a focus on driving digital transformation in the retail and financial sectors, Pine Labs offers a comprehensive suite of solutions designed to streamline payment processes, optimize inventory management, and drive business growth
- Managed Merchant's Machine Related Complaint and Queries
- Met the Difficulties of merchant queries
- Managed the higher escalation calls
- & Email enquiry.
Education
B.Com -
University of Allahabad
01.2014
12th Class, Commerce -
Allahabad Presidency School
01.2011
10th Class -
Allahabad Presidency School
01.2009
Skills
- Google Analytics
- MS Excel
- Google Ads Editor
- Google Data Studio
- Keyword Planner
Certification
- Search Ads
- Display Ads
- Shopping Ads
Languages
- Hindi Native
- English Native
Timeline
Social Media Marketing Intern
Ethereal IT Solutions
07.2024 - 08.2024
Digital Marketing Executive
PINWHEELCYBERNETICS
09.2022 - 03.2023
Sales Executive
Naukri.Com
10.2021 - 08.2022
Email Marketing Executive
ISHIR
04.2019 - 09.2021
Operations Associate
Pine Labs
04.2017 - 12.2018
B.Com -
University of Allahabad
12th Class, Commerce -
Allahabad Presidency School
10th Class -
Allahabad Presidency School
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