AKANSHA MISHRA
New Delhi
Summary
Results-driven digital marketing expert with over 6 years of global experience scaling paid social campaigns across Meta, LinkedIn, TikTok, and Google. Specialized in AI- and automation-led strategies to drive pipeline growth, reduce CPL, and maximize ROI for B2B and B2C clients across the U.S., U.K., Australia, and the Middle East. Proven track record in auditing, optimizing, and scaling performance campaigns, leveraging first-party data, advanced targeting, and automation workflows to deliver qualified MQLs, and revenue growth.
Overview
6
6
years of professional experience
Work History
Internet Marketing Executive
Virtual Employee
Noida
04.2022 - Current
- Scaled global Paid Social campaigns across Meta, LinkedIn, TikTok, and Google, delivering consistent MQL growth for B2B and eCommerce clients.
- Audited and optimized ad accounts, cutting CPL by 30% and improving lead quality with advanced targeting (custom & lookalike audiences).
- Designed and executed multi-channel targeting strategies leveraging first-party CRM data and AI-driven workflows.
- Collaborated with content and creative teams to develop audience-specific ad copy, creatives, and messaging per funnel stage.
- Drove continuous experimentation with A/B tests (ad copy, creative, placements, and formats) to maximize ROI.
- Implemented real-time performance monitoring dashboards, spotting trends and optimizing budgets daily.
- Set and managed $30K+ monthly budgets, pacing, and forecasts to meet ROI and pipeline goals.
- Partnered with data & ops teams to refine attribution models, conversion tracking, and lead scoring.
- Automated lead nurturing via email/SMS workflows (Klaviyo, Zoho, Mailchimp), cutting manual workload by 60%.
Marketing & Growth Executive
Pristyn Care
05.2019 - 11.2020
- Drove lead generation campaigns via Facebook & Google Ads targeting healthcare consumers.
- Conducted A/B tests on creatives & landing pages, boosting conversion rates.
- Integrated CRM workflows (Zapier, LeadsBridge) to improve lead management.
Social Media Marketing Executive
Polyvalent Digital
07.2018 - 04.2019
- Managed paid + organic campaigns to increase brand visibility and engagement.
- Built content calendars, ad creatives, and monthly reports for client campaigns.
Marketing & Communications Consultant
BaffleSol Technologies
04.2017 - 04.2018
- Led digital strategy & social presence for B2B clients.
- Delivered performance insights to optimize marketing campaigns.
Education
MBA - Fashion Marketing
Pearl Academy, New Delhi
New Delhi, India04-2016
Bachelors of Commerce -
Jagran College of Arts, Science & Commerce
Kanpur, UP04-2014
Skills
- Paid social scaling: Meta ads, LinkedIn ads, TikTok ads, Google ads
- AI and automation: Zapier, Klaviyo, Zoho, Mailchimp, and CRM integrations
- Performance optimization: CPL reduction, ROI growth, attribution models
- Funnel strategy: awareness, consideration, conversion, and remarketing
- Creative and content collaboration: ad messaging, A/B testing, funnel alignment
- Analytics & tracking: GA4, GTM, Hotjar, scroll & event tracking
- Lead generation: MQL/pipeline growth, audience segmentation, lookalikes
- Cross-functional collaboration: content, product, and data teams
Accomplishments
- Scaled Paid Social campaigns globally, increasing ROI by 2.5x.
- Reduced CPL by 30% through automation & optimization.
- Built full-funnel lead gen systems (ads + automation), boosting qualified leads.
- Increased eCommerce sales with remarketing, abandoned cart recovery & CRO.
- Automated workflows to save 60% manual effort, enabling scalable operations.
Timeline
Internet Marketing Executive
Virtual Employee
04.2022 - Current
Marketing & Growth Executive
Pristyn Care
05.2019 - 11.2020
Social Media Marketing Executive
Polyvalent Digital
07.2018 - 04.2019
Marketing & Communications Consultant
BaffleSol Technologies
04.2017 - 04.2018
MBA - Fashion Marketing
Pearl Academy, New Delhi
Bachelors of Commerce -
Jagran College of Arts, Science & Commerce
Similar Profiles
Nikhil ChandranNikhil Chandran
Client Service Associate at Virtual EmployeeClient Service Associate at Virtual Employee
Neha SinghNeha Singh
Sr. Client Associate at Virtual EmployeeSr. Client Associate at Virtual Employee
Pooja DahiyaPooja Dahiya
Senior Digital Marketing/Team Leader at Virtual EmployeeSenior Digital Marketing/Team Leader at Virtual Employee
Manvendra KumarManvendra Kumar
Manager- Finance & Costing at Genpact India Private LimitedManager- Finance & Costing at Genpact India Private Limited
Rohit PajhalRohit Pajhal
Director Network Operations at Indian Air ForceDirector Network Operations at Indian Air Force