Akansha Royal

Company Overview: https://www.linkedin.com/company/informamarkets/

• Aligned event strategies with brand goals to strengthen market visibility.
• Oversaw the strategic planning and execution of major events.
• Facilitated collaboration with both internal teams and external partners.
• Handled all aspects of projects including logistics and ensured favorable contract negotiations.
• Introduced streamlined processes, driving a significant reduction in expenses and improving productivity.
• Managed cross-functional teams to timely completion of complex projects.
• Tracked, analyzed and reported on marketing program results.
• Supervised creation of marketing materials and collateral.
• Prepared marketing campaign budgets with finance personnel.
• Represented company at local and trade association meetings.
• Evaluated the effectiveness of marketing campaigns using analytics tools.
• Liaised with media and advertising agencies to promote products.
• Https://www.linkedin.com/company/informamarkets/

• Planned and executed more than 18 conferences successfully.
• Managed a variety of vendor partnerships efficiently.
• Developed and executed comprehensive marketing, PR, and promotional plans for conferences.
• Managed and tracked the overall budget, drop schedule, media deals, and campaign finances with external partners.
• Managed social media presence and directed programs to improve social media reputation and recognition.
• Created content for promotional materials, including brochures, flyers, and websites.
• Created marketing policies and procedures, evaluating and revising to maximize team efforts.
• Tracked, analyzed and reported on marketing program results.

• Identified new market segments for event and seminar sponsorships
• Managed speaker invitations and coordination
• Negotiated prices with vendors, oversaw event brand management, and enhanced clients' online presence to boost brand awareness
• Coordinated between different functions and departments to support project initiatives