Akansha Sharma
Bengaluru
Summary
Seasoned Senior Public Relations Manager with 10+ years of experience in strategic communications, crisis management, and brand positioning. Strengths lie in forging strong media relationships, leveraging social media platforms for reputation enhancement, and designing effective public relations campaigns. Previous work has demonstrated ability to increase brand visibility and positively impact company image.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Manager PR & Communications
Liminal
Bengaluru
07.2022 - Current
- Lead PR engagements and outreach across diverse geographies, including India, Singapore, Indonesia, UK, and the Middle East.
- Achieved 8th Position on Page 1 for keywords like #Wallet Infrastructure in Google Search and position 1, 3, and 10 on Google News, through rigorous PR activities emphasizing keywords to support organic SEO operations.
- Identify and secure impactful thought leadership opportunities and speaker engagements through a global outreach strategy, encompassing webinars, podcasts, social events, and active participation in prestigious awards, events, and conferences.
- Manage the official LinkedIn page and coordinate with the design team for social media creatives.
- Organize and end-to-end execution of webinars and LinkedIn Lives right from finding guests, scheduling, scripting and back-end streaming.
- Regular market research and analyzing competitors, new market trends, and insights from the sales team for developing marketing strategies.
- Scouting and developing new strategic partnerships, client-referral partnerships, and executing co-marketing activities with the partners.
- Analyzing and reporting PR & Communications coverage and outcomes.
- Creating a 360-degree strategic communication plan which consists of PR in leading tier 1 publications (a mix of earned, owned, and paid), newsletters, and blogs to reach external stakeholders (clients and prospective clients), guest posting (to push SEO rankings), social media marketing (LinkedIn and Twitter), and leadership branding via various thought leadership articles and podcast opportunities.
- In addition to this, I've also managed LinkedIn for Liminal Custody for 2 years, taking it from 3k followers to 84k followers organically. The company's page engagement increased from 1-2% to above 6% (above the standard range of 4-5%).
- I've also single-handedly curated LinkedIn Live webinars for Liminal, along with its Newsletter (got 24k plus subscribers in less than 6 months).
PR Manager
SoulMachine Innovations Pvt Ltd (OroPocket & UniFarm)
Remote
07.2021 - 07.2022
- Directed PR engagements for both the brands across India and international markets.
- Orchestrated influencer engagement, event organization, and participation in awards, events, and conferences.
- Actively involved in investor forums, grants, and accelerator program applications.
- Analyzing and reporting PR & Communications coverage and outcomes
- Exploring new Partnership and Business Development
- Co-marketing activities for clients and partners
- Client Servicing
Associate Director
Media Corridors
New Delhi
10.2019 - 06.2021
- Managed strategic communications for clients in health tech, deep tech, consumer tech, startups, MSMEs, AgriTech, and EdTech.
- Led strategy planning, client servicing, team management, and exclusive interactions with key media.
- Orchestrated social media marketing campaign planning and management.
- Proactive pitching, reactive handling, and active media monitoring.
- New Business Development and Client Servicing.
- Client competition mapping and media analysis.
Assistant Account Manager- PR
MinePro Communications
New Delhi
04.2019 - 10.2019
- Managed government sector clients in finance and agriculture, along with healthcare and startup clients.
- Led weekly and monthly strategic planning, arranged relationship-building meetings, and supervised team activities.
- Proactive pitching, reactive handling, and active media monitoring.
- Client competition mapping and media analysis.
Assistant Manager Marketing & PR
Leica
New Delhi
06.2018 - 04.2019
- Executed marketing associations, PR, and blogger activations for the German luxury camera and sports optics brand.
- Managed social media and content, contributing to monthly and quarterly plans.
- Market analysis for direct and indirect competition.
Senior Account Executive
Concept PR
New Delhi
07.2016 - 06.2018
- Worked on clients in travel and hospitality, lifestyle, retail, BFSI, and Aviation.
- Handled client servicing, media relations, content generation, PR strategy, and social media and blogger activation.
- Client competition mapping and media analysis.
- Creating pitch decks for new business development.
Account Executive
Sambandh PR
New Delhi
08.2014 - 07.2016
- Managed clients in the hospitality and healthcare sectors.
- Led client servicing, media relations, content generation, strategy development, and social media management.
- Client competition mapping and media analysis.
- Creating decks for new business pitches.
Education
Bachelors - Journalism And Mass Communication
Vivekananda Institute of Professional Studies
New Delhi01.2014
Skills
- Strategic Communications
- Online Reputation Management
- Content Planning and Content Marketing
- Social Media Management
- Influencer marketing
- Stakeholder management
- Client competition mapping and media analysis
- Crisis communication
- Internal communication
- Employer and Employee Branding
- Leadership and Team Management
- Data-driven decision-making
- Cross-Functional Collaboration and Communication
Accomplishments
- Led the Public Relations mandate for NABARD, spearheading strategic communication efforts and successfully orchestrating numerous high-profile events co-hosted by NABARD with the Ministry of Finance (MoF).
- Led PR mandate for ASSOCHAM India, NPCIL and FICCI.
- Successfully handling media relations for Airtel Delhi Half Marathon & IDBI Half Marathon from 2016 to 2018.
Certification
1. Expertise in Internet/ Social Media Monitoring and Analysis by Brand24
- Issued Sep 2024
- Skills: Internet and Social Media Monitoring and Analysis
2. Social Media Marketing by HubSpot Academy
- Issued Sep 2024 · Expires Oct 2026 (Credential ID 46ea8ba8a5c34b8b95344df8f9d7e916)
- Skills: Social Media Management · Content Planning · Content Marketing · Crisis Communications
3. Social Media Marketing Certification II by HubSpot Academy
- Issued Sep 2024 · Expires Oct 2026 (Credential ID 5e96b072f1bd4dbea2d59ecec953bc06)
- Skills: Inbound approach to Strategic Planning, Storytelling, Community Led Growth, Short Form Video Creation
Languages
English
First Language
Hindi
Proficient (C2)
C2
Timeline
Senior Manager PR & Communications
Liminal
07.2022 - Current
PR Manager
SoulMachine Innovations Pvt Ltd (OroPocket & UniFarm)
07.2021 - 07.2022
Associate Director
Media Corridors
10.2019 - 06.2021
Assistant Account Manager- PR
MinePro Communications
04.2019 - 10.2019
Assistant Manager Marketing & PR
Leica
06.2018 - 04.2019
Senior Account Executive
Concept PR
07.2016 - 06.2018
Account Executive
Sambandh PR
08.2014 - 07.2016
Bachelors - Journalism And Mass Communication
Vivekananda Institute of Professional Studies
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