Akansha Tyagi

• Analysed performance data to refine ad targeting, improving click-through rates and conversion metrics.
• Collaborated with cross-functional teams, aligning Google Ads campaigns with broader marketing objectives.
• Monitored competitor ad strategies, adapting approaches to maintain competitive advantage.
• Managed keyword research and selection, enhancing ad relevance and quality scores.
• Managed 4–5 clients with different portfolios, with a combined budget exceeding 50 lakh.
• Established strong relationships with clients, resulting in long-term partnerships and recurring business opportunities.

Handled clients - Enamor, Neurogum, Avon and Ryze

• Closely monitored campaign performance, adapting, innovating and optimising current marketing methods.
• Analysed performance metrics using Google Analytics, adjusting strategies to maximise return on investment.
• Managed social media accounts, creating engaging content to foster community growth and enhance customer engagement.
• Developed and executed A/B testing strategies to optimize campaign performance.

Clients - The Man Company and Mufti

• Create, execute, and integrate all-encompassing marketing strategies for e-commerce that utilise Google platforms to enhance sales, boost brand visibility, and generate revenue.
• Worked on few brands like – boAt, Happilo and few more D2C brands where scaled the business 5x with the performance objective.
• Collaborated extensively on search campaign strategies, with a focus on expanding sales and increasing brand visibility.
• Driving hands-on campaign setup, management, and optimisation, including A/B testing of targeting, landing pages, and more to ensure revenue maximisation and cost minimisation.

• Conduct in-depth competition research analysis to gain a competitive edge against the industry.
• Campaign set-up, management, and optimisation. Live accounts on Google AdWords – Search, Display, and Remarketing.
• Brainstorming end-to-end strategies, and driving execution on social media to achieve marketing goals.
• Building social media marketing strategies and executing them through competitive and audience research to enhance brand awareness in the digital space.
• Performed ongoing paid keyword discovery, expansion, and optimisation.