Akansha Tyagi
Kota
Summary
A results-driven marketing professional with over 5 years of experience in performance marketing, specialized in Google Ads and Meta Ads, with a strong understanding of the D2C industry.
Expertise in developing and executing strategic marketing campaigns that drive engagement, conversions, and sales growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Google Ads Manager
100 Days ( a Part of Bombay Shaving Company)
12.2023 - 02.2025
- Growth Plan - Developed and executed a full-funnel marketing strategy, encompassing both TOF and BOF initiatives, to establish a best-selling US Food & Beverage brand within the Indian market.
- Monitored competitor ad strategies, adapting approaches to maintain competitive advantage.
- Analyzed marketing campaign performance using diverse analytics platforms, translating data insights into actionable strategies for improved ROI.
- By implementing data-driven growth strategies, scaled up previous account spends by 60%, resulting in a 45% increase in revenue.
- Established strong relationships with clients, resulting in long-term partnerships and recurring business opportunities.
- Managed multiple clients across India within Fashion, Personal Care & Wellness categories on Google such as Enamor, Avon, Neurogum and Ryze.
Digital Marketing Manager
Hashtag Orange
08.2023 - 11.2023
- Closely monitored campaign performance, adapting, innovating and optimizing current marketing methods.
- Managed social media accounts, created engaging content to foster community growth and enhance customer engagement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Created event-specific pricing and discount strategies for D2C clients like The Man Company and Mufti, maximizing sales during promotional periods
Senior Paid Media Specialist
Social beat Pvt Ltd
11.2021 - 08.2023
- Create, execute, and integrate all-encompassing marketing strategies for e-commerce that utilize Google platforms to enhance sales, boost brand visibility, and generate revenue.
- Worked on brands like – boAt, Happilo and few more D2C brands where scaled the business 3x with the performance objective.
- Collaborated extensively on search campaign strategies, with a focus on expanding sales and increasing brand visibility.
- Driving hands-on campaign setup, management, and optimization, including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization.
- Handled teams with end-to-end learning sessions and up-skilling them for growth.
Digital Marketing Associate
Oodles Technologies
02.2019 - 08.2021
- Conduct in-depth competition research analysis to gain a competitive edge against the industry.
- Campaign set-up, management, and optimisation. Live accounts on Google AdWords – Search, Display, and Remarketing.
- Brainstorming end-to-end strategies, and driving execution on social media to achieve marketing goals.
- Building social media marketing strategies and executing them through competitive and audience research to enhance brand awareness in the digital space.
- Performed ongoing paid keyword discovery, expansion, and optimisation.
Education
MBA - Marketing
Ansal University
2018
Bachelor of Science - Computer Science
ND College
01-2016
Skills
- Data analytics
- Google analytics
- Cross-functional collaboration
- Conversion tracking
- Meta ads
- DV360
- Youtube ads
- Team Leadership
- Looker Studio
Accomplishments
- R&R Award - Taking Ownership
- Employee of the Quarter
Certification
- Google Ads Certification
- YouTube Certified
- Facebook Blueprint Certification
Timeline
Google Ads Manager
100 Days ( a Part of Bombay Shaving Company)
12.2023 - 02.2025
Digital Marketing Manager
Hashtag Orange
08.2023 - 11.2023
Senior Paid Media Specialist
Social beat Pvt Ltd
11.2021 - 08.2023
Digital Marketing Associate
Oodles Technologies
02.2019 - 08.2021
Bachelor of Science - Computer Science
ND College
MBA - Marketing
Ansal University
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