Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Akansha Tyagi

Summary

A results-driven marketing professional with over 6 years of experience in performance marketing, specializing in Google Ads and Meta Ads. Proven track record in strategic digital media planning and buying for a diverse portfolio of brands across industries such as FMCG, consumer electronics, fashion, ed-tech, and health & personal care. Skilled in developing and executing strategic marketing campaigns that drive engagement, conversions, and sales growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Google Ads Expert

100 Days
12.2023 - 02.2025
  • Designed and executed a full-funnel Google Search marketing strategy, targeting both top-of-funnel (TOF) awareness and bottom-of-funnel (BOF) conversion goals, to successfully position a leading U.S. Food & Beverage brand within the Indian market.
  • Continuously monitored and benchmarked competitor search ad strategies, dynamically adjusting keyword targeting, bidding, and ad copy to maintain a competitive edge and market relevance.
  • Analyzed marketing campaign performance using diverse analytics platforms, translating data insights into actionable strategies for improved ROI.
  • By implementing data-driven growth strategies, scaled up previous account spends by 60%, resulting in a 45% increase in revenue.
  • Managed multiple clients across India within Fashion, Personal Care & Wellness categories on Google such as Enamor, Avon, Neurogum and Ryze.

Digital Marketing Manager

Hashtag Orange
08.2023 - 11.2023
  • Closely monitored google campaign performance, adapting, innovating and optimizing current marketing methods.
  • Managed social media accounts, creating engaging content to foster community growth and enhance customer engagement.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Clients handled - Mufti, The Man Company

Senior Paid Media Specialist

Social beat Pvt Ltd
11.2021 - 08.2023
  • Develop, execute, and integrate comprehensive marketing strategies tailored for e-commerce, leveraging Google's advertising platforms to drive sales growth, elevate brand visibility, and maximize revenue.
  • Lead end-to-end campaign setup, hands-on management, and continuous optimization—including A/B testing of ad creatives, targeting parameters, and bidding strategies—to ensure optimal performance, revenue generation, and cost efficiency.
  • Worked on brands like – boAt, Happilo and few more D2C brands where scaled the business 3x with the performance objective
  • Handled teams with end-to-end learning sessions and up-skilling them for growth.
  • Conduct in-depth keyword research and competitive analysis using advanced tools, while continuously testing and refining ad copy to improve click-through rates, conversion rates, and overall campaign profitability

Digital Marketing Associate

Oodles Technologies
02.2019 - 08.2021
  • Campaign set-up, management, and optimization. Live accounts on Google AdWords - Search, Display, and Remarketing.
  • Brainstorming end-to-end strategies, and driving execution on social media to achieve marketing goals.
  • Building social media marketing strategies and executing them through competitive and audience research to enhance brand awareness in the digital space.
  • Performed ongoing paid keyword discovery, expansion, and optimization.

Education

MBA - Marketing

Ansal University

B.Sc. - Computer Science

ND College

Skills

  • Google Analytics
  • Google Ads Platform
  • Google Tag Manager
  • Media Planning & Buying
  • Google Data Studio
  • Meta Ads
  • Linkedin Ads
  • Client Servicing
  • Team Management
  • Youtube Ads

Certification

  • Google Ads Certifications
  • Google Analytics Certification

Accomplishments

  • R&R Award - Taking Ownership
  • Employee of the Quarter

Timeline

Google Ads Expert

100 Days
12.2023 - 02.2025

Digital Marketing Manager

Hashtag Orange
08.2023 - 11.2023

Senior Paid Media Specialist

Social beat Pvt Ltd
11.2021 - 08.2023

Digital Marketing Associate

Oodles Technologies
02.2019 - 08.2021

B.Sc. - Computer Science

ND College

MBA - Marketing

Ansal University

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Akansha Tyagi