Akanshu Tyagi
Guna,MP
Summary
Performance Marketing Professional with 2 years of experience in Meta & Google Ads, campaign strategy, and team management. Proven track record of scaling ROAS, optimizing ad spend, and driving revenue growth across diverse industries including fashion, home decor, and ed-tech. Currently leading performance teams and managing high-budget digital campaigns. Seeking international exposure to expand strategic marketing capabilities.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Performance Marketing Lead
TheWav
02.2024 - Current
- Scaled monthly ad spends from INR 1L to 10L+ within 2 months.
- Improved ROAS from 0.9 to 3.5 by identifying high-performing categories via A/B testing.
- Built client relationships through consistent reporting and data-backed insights.
- Leading a team of executives and interns managing 23+ D2C client accounts.
- Overseeing full-funnel campaign strategy, optimization, and reporting.
- Established strong relationships with external partners, enhancing collaboration on co-marketing initiatives.
- Coordinating with creative teams for high-performing ad content.
- Optimized targeting and messaging for improved audience engagement with A/B testing.
- Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
- Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
- Championed a test-and-learn approach within the organization, encouraging innovation and agility in the face of evolving market demands.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Managed search engine marketing budgets and tracked campaign performance.
- Designed paid client ads for use on diverse social media platforms.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Performance marketer
Thewav
04.2023 - 02.2024
- Executed Meta and Google Ads campaigns for brands in fashion, home & kitchen, ed-tech, and donation sectors.
- Analyzed campaign performance and optimized for KPIs like CTR, CPM, CPR, and conversions.
- Created and managed ad creatives using Canva and collaborated with designers.
- Optimized conversion rates through targeted A/B testing and data-driven adjustments to marketing materials.
- Boosted sales through the creation and execution of targeted advertising campaigns.
- Developed campaigns and specific marketing strategies for clients.
Customer care executive
Teleperformance
07.2021 - 07.2022
- Delivered personalized assistance by actively listening to customers'' concerns and adapting responses accordingly.
- Managed a high volume of inbound calls, multitasking effectively to address diverse customer needs simultaneously.
- Provided excellent customer service by efficiently resolving issues and responding to inquiries.
- Enhanced customer satisfaction by resolving inquiries effectively and efficiently.
Education
Certificate of Higher Education - Science
Lal Bahadur Shashtri School
Kota, India10th -
Vandana Convent Senior Secondary School
BBA - Marketing
International School of Business And Media
Pune06-2020
Skills
- Targeted ad campaign management
- Expertise in Google Ads
- Effective communication
- Strategic market assessment
- Creative thinking
- Pay per click campaigns
- E-Commerce strategy
- Pay-Per-Click campaigns
- Strategic thinking
- Market research implementation
- Data-driven decision making
- Performance tracking
- Campaign management
- Customer segmentation
- Marketing analytics
- Conversion optimization
- Return on investment analysis
- Experience with A/B testing methodologies
- Customized marketing strategies
- Retargeting strategies
- Keyword optimization
- Cross-functional teamwork
- Market research and analysis
- Analytical problem-solving
- Time management
- Excellent communication
- Team leadership
- Adaptability and flexibility
- Keyword research
- Decision-making
- Verbal and written communication
- Active listening
- Commitment to professionalism
- Strong relationship-building skills
- Ad development
Certification
- Certified Performance Marketer with hands-on expertise from a six-month digital marketing course at a leading tech company, focused on driving ROI through data-driven strategies.
- [Area of certification] certified
Languages
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Performance Marketing Lead
TheWav
02.2024 - Current
Performance marketer
Thewav
04.2023 - 02.2024
Customer care executive
Teleperformance
07.2021 - 07.2022
10th -
Vandana Convent Senior Secondary School
Certificate of Higher Education - Science
Lal Bahadur Shashtri School
BBA - Marketing
International School of Business And Media
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