Salesforce
AKAR KUMAR
Marketing Manager
Bengaluru
Summary
Senior Marketing Manager with 8 years of experience in Account-Based Marketing (ABM), adept at converting strategies into targeted, high-impact campaigns across the US, UK, UAE, Vietnam, and Indonesia. Known for driving engagement and alignment between marketing and sales, ABM initiatives I worked on, have contributed to over $2.5 million in pipeline revenue. I have led cross-functional teams, most recently an 8-member team, to develop and execute 10 data-driven campaigns in the past year, all optimized for measurable impact in high-tech sectors. Skilled in leveraging analytics to refine strategies, I bring a strong command of metrics, KPI tracking, and budget management to deliver results precisely aligned with business goals.
Overview
2025
2025
years of professional experience
5
5
Certifications
Work History
Marketing Manager
WFX - World Fashion Exchange
9 2022 - Current
- Developed and executed account-specific GTM strategies aligned with sales objectives, resulting in a 24% increase in account engagement and a 37% growth in pipeline for target accounts across the USA, Indonesia, UAE, Sri Lanka, UK, and Vietnam.
- Collaborated with sales teams in weekly and monthly planning sessions, ensuring a unified approach to account strategy and accelerating lead-to-close timelines by 15%.
- Leveraged data and CRM insights (Salesforce) to create detailed account profiles for high-priority clients, enabling targeted engagement and optimized marketing efforts across the sales cycle.
- Monitored and optimized KPIs such as account engagement, pipeline growth, and meetings booked, using data-driven feedback loops to enhance ABM tactics continuously.
- Spearheaded 5+ ABM campaigns per quarter, utilizing persona-based insights to drive engagement, pipeline growth, and accelerated conversion.
- Partnered with global ABM teams and external agencies to develop custom content and messaging for high-value accounts, ensuring resonance with decision-makers and enhanced brand positioning.
- Generated 30+ SQL leads per month through omnichannel campaigns, demand generation initiatives, and by managing a mix of internal and external programs across digital and event marketing.
- Executed SEO and digital marketing campaigns to drive demand, increasing website traffic and brand visibility, and supporting pipeline goals.
- Launched targeted marketing initiatives at exhibitions and trade fairs, boosting lead generation and engagement with key accounts across India, US, UK, Italy, Vietnam, and other regions.
- Established a robust CRM system to streamline lead tracking and prioritization, enhancing team efficiency in managing high-value prospects.
Associate Marketing Manager
Lollypop Design Studio
02.2021 - 08.2022
- Aligned demand generation initiatives with ABM strategy, focusing on key accounts and persona segments to drive a 78% increase in lead conversion across India, Vietnam, UAE, and the US.
- Built a comprehensive account profile database that enabled more effective targeting of high-value prospects, improving response rates and engagement for ABM campaigns.
- Partnered closely with sales teams to define target audiences and contribute to account plans prioritizing pipeline growth and account-specific marketing plays.
- Optimized budget allocations for ABM campaigns across 27+ accounts, ensuring cost-efficiency while driving significant engagement and measurable outcomes.
- Leveraged Salesforce and HubSpot to track and analyze campaign performance, using data insights to refine targeting and tailor content, driving continuous improvement in ABM initiatives.
- Boosted brand awareness and generated 180+ inbound SQLs monthly through a blend of internal and external marketing campaigns, supporting revenue goals and pipeline growth.
- Led cross-functional marketing campaigns, creating 10 targeted campaigns in 6 months that significantly enhanced lead acquisition and brand positioning.
- Collaborated with senior sales, engineering, and business development leaders to establish best practices and marketing strategies for vertical market penetration.
- Directed a 7-member team of marketing and SEO professionals, conducting evaluations and driving productivity improvements through structured workflows and targeted goals.
- Produced and coordinated experiential marketing events, generating 150+ qualified leads and securing over 3,000 registrations for outreach programs.
- Developed high-impact marketing content, including blogs, social media promotions, and SEO-optimized materials, enhancing audience engagement and digital reach.
- Redesigned and optimized the company website for mobile users, overseeing content updates and implementing SEO best practices to improve site traffic and engagement.
Jr. Associate Marketing Manager
Atigo Electronics
05.2020 - 02.2021
- Managed digital and in-person events as part of a targeted field marketing strategy for key accounts, achieving a 56% increase in engagement from high-value attendees.
- Led regular review sessions with sales teams to align marketing objectives, assess campaign performance, and incorporate account feedback, continuously optimizing ABM tactics and enhancing strategic alignment.
- Developed persona-specific email sequences that boosted open rates by 42% for ABM-targeted communications, driving engagement with key decision-makers.
- Enhanced SEO strategy by optimizing page content, keyword relevancy, and brand messaging, contributing to higher visibility and increased traffic.
- Defined and tracked KPIs for digital campaigns, reporting on metrics to measure campaign effectiveness and refine future initiatives.
- Designed and implemented content strategies for digital media, ensuring messaging resonated with target personas and supported broader ABM goals.
- Created and managed paid social media ads across platforms, averaging 100 targeted users per ad, to support lead generation and brand awareness.
- Conducted in-depth competitor analyses, monitoring ad placements, keyword usage, bid strategies, and landing pages to adjust our approach and stay competitive in the market.
Sr Marketing Executive
IISA
10.2018 - 03.2020
- Developed targeted collateral for account-specific branding, aligning with ABM strategy to boost engagement among high-value accounts and support pipeline growth.
- Drove brand awareness and generated 80+ qualified leads monthly through internal and external campaigns, utilizing personalized outreach for enhanced resonance with key accounts.
- Created customized content and SEO strategies tailored to high-priority accounts, resulting in increased visibility, higher engagement, and outperforming competitors in targeted segments.
- Managed and optimized SEO campaign budgets, carefully estimating monthly costs and reconciling discrepancies to maximize efficiency for account-specific initiatives.
- Enhanced search engine marketing by optimizing copy and landing pages for account-specific campaigns, driving high-quality traffic and increasing relevance for key accounts.
- Planned large-scale events in Dubai and Singapore, customizing each experience to align with the branding and objectives of strategic accounts, enhancing client relationships.
- Collaborated directly with clients to understand account requirements, establish budgets, and design event timelines, ensuring seamless, tailored event execution aligned with brand goals.
Sales and Events Marketing Executive
Prolite Entertainment
05.2016 - 09.2018
- Targeted top-tier accounts in Mumbai (BKC) by tailoring account-specific branding and outreach strategies, resulting in a 12% increase in engagement and contributing to 21% growth in regional sales pipeline.
- Conducted in-depth market research and persona analysis for key Mumbai accounts to develop personalized marketing collateral and messaging that resonated with high-value clients, ultimately driving higher conversion rates and solidifying client relationships.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Managed administrative logistics of events planning.
- Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Delivered prompt payment for event services, including vendors, venues, staff, and transportation providers.
Education
Bachelor of Arts - Tourism Management
Indira Gandhi National Open University
New Delhi, India 04.2001 -
Post Graduation Diploma - Marketing Management And Research
Indira Gandhi National Open University
New Delhi, India 04.2001 -
Master of Arts - Tourism And Travel Management
Indira Gandhi National Open University
New Delhi, India 04.2001 -
Skills
- Account-Based Marketing (ABM)
- Strategic Planning
- Campaign Management and Execution
- Lead Generation and Nurturing
- Content Strategy and Development
- Cross-Functional Collaboration
- Data Analysis and KPI Tracking
- CRM Management (Salesforce, HubSpot)
- Budgeting and Resource Allocation
- Market Positioning and Segmentation
- ROI Measurement
- Target Persona Development
- Public and Media Relations
- Event Planning and Attendee Experience
Software
Hubspot
Pardot
Marketo
Slack
Mailchimp
Notion
Google Analytics
Figma
Google data studio
Mixpanel
Adobe experience manager
Asana
Trello
Mondaycom
Certification
Design Thinking
Timeline
GrowthX - Product & Marketing
07-2024
Advanced SEO Certification Program
11-2021
Advanced Website Conversion Rate Optimization
11-2021
Design Thinking
10-2021
Associate Marketing Manager
Lollypop Design Studio
02.2021 - 08.2022
Business English : How to write effective openings & closing to E-mails
02-2021
Jr. Associate Marketing Manager
Atigo Electronics
05.2020 - 02.2021
Sr Marketing Executive
IISA
10.2018 - 03.2020
Sales and Events Marketing Executive
Prolite Entertainment
05.2016 - 09.2018
Bachelor of Arts - Tourism Management
Indira Gandhi National Open University
04.2001 -
Post Graduation Diploma - Marketing Management And Research
Indira Gandhi National Open University
04.2001 -
Master of Arts - Tourism And Travel Management
Indira Gandhi National Open University
04.2001 -
Marketing Manager
WFX - World Fashion Exchange
9 2022 - Current
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