Akarshika Sharma
Summary
A seasoned professional with extensive experience in Communication and Media industry.
Integrated strategist with proven expertise in media strategy, event coordination, operations, relationship building, client servicing, and performance monitoring
Overview
9
9
years of professional experience
Work History
Senior PR Specialist
The Other Circle
Mumbai
01.2023 - Current
- Media Relations and Placement:
- Developed and maintained strong media relations, creating placement opportunities for clients across print, online, and electronic media.
- Specialized in crafting compelling content, including press releases, articles, pitch notes, and listicles, to enhance event visibility and engagement.
- Client and Event Management:
- Successfully managed and coordinated a diverse portfolio of clients, including prominent music festivals such as Mahindra I-Rock Festivals, Mahindra Blues Festival, Mahindra Percussions Festivals, Mahindra Roots Festival, and Echoes Of Earth Festival.
- Handled high-profile initiatives like Aditya Birla Group's Aadyam Theatre and AniMela - an animation festival along with CSR/Corporate sector including Living My Promise - a philanthropic initiative, Dharma Cornerstone Agency (DCA), and Olympism - Olympics in Reel Life (Olympics Initiative), Fitpass, a fitness startup in India.
- Worked with renowned personalities including Upasana Kamineni Konidela (Apollo Hospitals), Karishma Mehta (Humans of Bombay), Yuvraj Menda (actor), and Santanu Hazarika (artist).
- Managed PR and event coordination for personalities including Upasana Kamineni Konidela (Apollo Hospitals), Karishma Mehta (Humans of Bombay), Yuvraj Menda (actor), and Santanu Hazarika (artist).
Senior Media Analyst
Wipro
Gurugram
01.2021 - 06.2022
- Handled a team of 8 people for proper flow of deadline-based work and conducted workload assessments and devised new operational processes that led to 50% increase in productivity
- Collected data from various sources to determine facts and opinions and fashioned them into a cohesive story for the client
- Managed major and crucial clients from diverse industries such as Travel & Tourism, Pharmaceutical, Retail, Tech and Fashion industry, etc
- Assisted new joiners with knowledge transfer and refresher sessions
- Observing and examining media coverage across Print, online and Broadcast media
- Analyzing campaign performance and research results using a variety of numerical and IT tools.
Senior Associate
Cision
Gurugram
06.2019 - 12.2020
- Worked closely with major retail brands including Apple, H&M and Microsoft, reviewing their strategies on certain occasions like Thanksgiving and Christmas
- Became familiar with the basics of media reporting from the seniors posted in branches abroad
- Dealt with content from all the major media giants like The Guardian, Financial Times, BBC, The Times, The Observer, etc
- Provided regular updates to team leadership on quality metrics, communicating consistency problems or production deficiencies with quality and production leadership
- Assisted the production team in processing data as and when required.
Social Media Executive
Josh Talks
Gurugram
08.2018 - 05.2019
- Headed the operations of Hindi language channels - YouTube: Gained over million+ subscribers in the following months
- In-depth understanding of YouTube SEO and analytics
- Distributed over 100 videos with more than 250 Million minutes of watch-time
- Other Social Media Platforms: Built over 100 thousand followers on Facebook
- Launched Instagram, Helo, and Sharechat, gaining approx 10 thousand followers across the platforms mentioned above
- Created and published more than 600 micro-content pieces in English, and Hindi
- Networked with top online content creators
- Social Media Campaigns: Managed the Social Media Campaign for the International Labour Organization's 100-year celebration event 'We at Work: Young India #ILO100'
- Headed the Social Media Campaign for the National Coalition for Education - NCE, India for the GAWE 2019 culmination event at UNESCO, Delhi
- Curated and distributed content for UNDP (Charcha For Change) and UN Women (Orange The World #HearMeToo)
- Organised and participated in the Twitter campaign #MakeYourMark that trended nationally.
Core Team Member
WWF India
New Delhi
02.2016 - 04.2016
- Approached schools, RWAs, colleges, and corporations to create awareness about Earth Hour.
- Tracked progress and prepared routine reports of 30 group members
- Conducted events like street plays and flash mobs as part of the campaign.
- Evaluated customer feedback surveys to identify opportunities for improvement in customer experience.
- Participated in cross-functional projects requiring collaboration between multiple departments or teams.
Education
Diploma in Digital Marketing -
Digi Perform - Digital Marketing Institute
11.2019
Bachelors Of Arts(Economics) -
Motilal Nehru College, University of Delhi
06.2018
Skills
- Event Management
- Awareness Creation
- Operations & Strategy
- Communication Plans
- Team Management
- Deadline Management
- Digital Marketing
- Media Analysis and Monitoring
- Building Media Relations
- Research driven execution
- Campaign Performance Analysis
- Content Curation
Internship
WWF India, New Delhi, Core Team Member, 02/01/16, 03/01/16, Approached schools, RWAs, colleges, and corporate to create awareness about Earth Hour, Tracked progress and prepared routine reports of 30 group members, Conducted events like street plays and flash mobs as part of the campaign
Timeline
Senior PR Specialist
The Other Circle
01.2023 - Current
Senior Media Analyst
Wipro
01.2021 - 06.2022
Senior Associate
Cision
06.2019 - 12.2020
Social Media Executive
Josh Talks
08.2018 - 05.2019
Core Team Member
WWF India
02.2016 - 04.2016
Diploma in Digital Marketing -
Digi Perform - Digital Marketing Institute
Bachelors Of Arts(Economics) -
Motilal Nehru College, University of Delhi
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