Summary
Overview
Work History
Education
Skills
Software
Websites
Languages
Timeline
Hi, I’m

Akash Borthakur

Product Marketing Specialist (ABM) B2B SaaS
Akash Borthakur

Summary

Product Marketing Specialist with a proven track record at Vantage Circle, excelling in account-based marketing and campaign management. Successfully enhanced lead generation through targeted multichannel strategies, achieving significant pipeline value improvements. Adept at market analysis, combining analytical skills with a strong ability to communicate value propositions effectively.

Overview

4
years of professional experience
4
Languages

Work History

Vantage Circle

Product Marketing Specialist
05.2024 - Current

Job overview

  • Responsible for all ABM initiatives like ICP segmentation, buyer persona mapping & multichannel personalized targeting & intent-based targeting.
  • Increased product awareness by developing and implementing strategic marketing campaigns.
  • Improved lead generation efforts through targeted email marketing campaigns, resulting in increased conversion rates.
  • Created compelling case studies showcasing the value proposition of our products for prospective clients.
  • Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
  • Organized and managed offline and online mega events and roundtables to showcase our products, expanding industry presence and generating leads.

Vantage Circle

Product Marketing Executive
09.2022 - 04.2024

Job overview

  • Analyzed consumer data to understand the buyer persona and ICP. Started the ABM process from scratch.
  • Implemented effective lead generation programs through email campaigns resulting in a higher conversion rate of prospects into customers.
  • Led cross-functional teams in the development and execution of go-to-market strategies, streamlining processes and improving efficiency.
  • Created compelling sales collateral including presentations, whitepapers, case studies, and brochures that effectively communicated unique selling propositions.

Axis Bank

Junior Sales Executive
12.2019 - 11.2020

Job overview

  • Boosting EDC sales and ensuring consistent follow-up on potential leads and timely resolution of any issues or concerns.
  • Optimized sales strategies by analyzing past performance data, identifying patterns or areas for improvement that could be applied moving forward.
  • Utilized CRM tools effectively to manage client information and relevant data during meetings or calls for improved productivity levels in daily tasks.

Education

Tezpur University
Tezpur, India

MBA from Marketing & Finance
09.2020 - 06.2022

University Overview

  • 6.3 CGPA
  • Completed Coursework: Design Thinking, 2021
  • Completed Coursework: Tally ERP 9, 2021
  • Business Development Intern, Super77, Completed 2021
  • Dissertation: Employee Motivation in Banking Industry (Intrinsic and Extrinsic)

Gauhati University
Guwahati, India

Bachelor of Commerce from Business Management
08.2016 - 06.2019

Skills

Account based marketing

Software

Hubspot

Zoominfo

Apolloio

Bamboobox

Smartlead

MS Office

Languages

English
Upper intermediate (B2)
Hindi
Advanced (C1)
Assamese
Bilingual or Proficient (C2)
Bengali
Elementary (A2)

Timeline

Product Marketing Specialist

Vantage Circle
05.2024 - Current

Product Marketing Executive

Vantage Circle
09.2022 - 04.2024

Tezpur University

MBA from Marketing & Finance
09.2020 - 06.2022

Junior Sales Executive

Axis Bank
12.2019 - 11.2020

Gauhati University

Bachelor of Commerce from Business Management
08.2016 - 06.2019
Akash BorthakurProduct Marketing Specialist (ABM) B2B SaaS