Hubspot
Hi, I’m
Akash Borthakur
Product Marketing Specialist (ABM) B2B SaaS
Summary
Product Marketing Specialist with a proven track record at Vantage Circle, excelling in account-based marketing and campaign management. Successfully enhanced lead generation through targeted multichannel strategies, achieving significant pipeline value improvements. Adept at market analysis, combining analytical skills with a strong ability to communicate value propositions effectively.
Overview
4
years of professional experience
4
Languages
Work History
Vantage Circle
Product Marketing Specialist
05.2024 - Current
Job overview
- Responsible for all ABM initiatives like ICP segmentation, buyer persona mapping & multichannel personalized targeting & intent-based targeting.
- Increased product awareness by developing and implementing strategic marketing campaigns.
- Improved lead generation efforts through targeted email marketing campaigns, resulting in increased conversion rates.
- Created compelling case studies showcasing the value proposition of our products for prospective clients.
- Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
- Organized and managed offline and online mega events and roundtables to showcase our products, expanding industry presence and generating leads.
Vantage Circle
Product Marketing Executive
09.2022 - 04.2024
Job overview
- Analyzed consumer data to understand the buyer persona and ICP. Started the ABM process from scratch.
- Implemented effective lead generation programs through email campaigns resulting in a higher conversion rate of prospects into customers.
- Led cross-functional teams in the development and execution of go-to-market strategies, streamlining processes and improving efficiency.
- Created compelling sales collateral including presentations, whitepapers, case studies, and brochures that effectively communicated unique selling propositions.
Axis Bank
Junior Sales Executive
12.2019 - 11.2020
Job overview
- Boosting EDC sales and ensuring consistent follow-up on potential leads and timely resolution of any issues or concerns.
- Optimized sales strategies by analyzing past performance data, identifying patterns or areas for improvement that could be applied moving forward.
- Utilized CRM tools effectively to manage client information and relevant data during meetings or calls for improved productivity levels in daily tasks.
Education
Tezpur UniversityTezpur, India
MBA from Marketing & Finance
09.2020 - 06.2022
University Overview
- 6.3 CGPA
- Completed Coursework: Design Thinking, 2021
- Completed Coursework: Tally ERP 9, 2021
- Business Development Intern, Super77, Completed 2021
- Dissertation: Employee Motivation in Banking Industry (Intrinsic and Extrinsic)
Gauhati UniversityGuwahati, India
Bachelor of Commerce from Business Management
08.2016 - 06.2019
Skills
Account based marketing
Target market identification
Social media marketing
Sales enablement
CRM management (HubSpot)
Campaign management
Go-to-market strategy development
Marketing analytics
Software
Zoominfo
Apolloio
Bamboobox
Smartlead
MS Office
Websites
Languages
English
Upper intermediate (B2)
Hindi
Advanced (C1)
Assamese
Bilingual or Proficient (C2)
Bengali
Elementary (A2)
Timeline
Product Marketing Specialist
Vantage Circle
05.2024 - Current
Product Marketing Executive
Vantage Circle
09.2022 - 04.2024
Tezpur University
MBA from Marketing & Finance
09.2020 - 06.2022
Junior Sales Executive
Axis Bank
12.2019 - 11.2020
Gauhati University
Bachelor of Commerce from Business Management
08.2016 - 06.2019