Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Akash Ganesh Babu

Marketing Manager
Bengaluru

Summary

Strategic and metrics-driven sales leader with over 5 years of experience driving multi-million-dollar growth through acquiring global accounts, implementing high-impact GTM strategies, and executing cross-functional initiatives. Proven success in B2B and SaaS environments, boosting revenue, leading global teams, and improving pipeline health with data-driven decision-making. Expertise in consultative selling, CX-led positioning, and promoting collaboration across sales, product, and marketing teams. Dedicated to closing complex deals and delivering lasting value to enterprise clients.

Overview

7
7
years of professional experience
4
4
Certifications
4
4
Languages

Work History

Marketing Manager (Growth & Sales Enablement)

Amazon
Bangalore
02.2024 - Current
  • Drove 15% uplift in engagement through content sales enablement across global Prime surfaces, enhancing upsell/cross-sell efficiency.
  • Designed and executed experiments improving lead-to-sale conversion by 20%, supporting product sales teams.
  • Partnered with GTM and regional sales units for over 10 global launches, accelerating sales velocity through optimized messaging.
  • Reduced GTM time by 25% via automation, enabling faster sales cycle execution and pipeline movement.
  • Improved post-purchase retention by 10%, reducing churn and supporting customer success initiatives.

Growth & Content Strategy Lead (Sales-Focused Growth)

Vedx Academy
Bangalore
07.2022 - 12.2023
  • Quadrupled qualified inbound leads via gated content funnels, increasing average sales pipeline volume by 4x in under 6 months.
  • Led account-based marketing initiatives resulting in 3x increase in enterprise demos and 2x close rate improvement.
  • Collaborated with SDRs and AEs to shape pitch narratives, enhancing deal closure time by 30%.
  • Spearheaded sales content infrastructure to align outreach messaging across buyer personas and international regions.

Associate Market Analyst (Sales Intelligence)

Nosnag
Bangalore
08.2019 - 06.2022
  • Supported GTM teams with opportunity analysis, increasing win rates by 20% via competitive intelligence integration.
  • Assisted in closing 6-figure B2B deals by providing data-driven pitch decks and sales performance reporting.
  • Improved operational efficiency for sales teams by 30%, reducing friction in lead handoff and CRM workflows.

IT Infrastructure Analyst

Goldman Sachs
Melbourne
07.2018 - 06.2019
  • Acted as technical liaison to senior stakeholders across multiple global regions, streamlining tech support SLAs for client-facing teams.
  • Generated reports that supported internal decision-making on operational KPIs linked to sales-supporting tools.
  • Collaborated with vendors to troubleshoot hardware failures, resulting in minimal impact on operations.

Education

Master of Science - Information Technology Management

La Trobe University
Melbourne
04.2001 -

Bachelor of Science - Information Technology

REVA University
Bengaluru, India
04.2001 -

Skills

  • Global Sales & Territory Expansion

  • Enterprise Account Management

  • B2B SaaS Sales & Consultative Selling

  • Revenue Forecasting & Quota Attainment

  • CRM Optimization (Salesforce, HubSpot)

  • GTM Strategy & Execution

  • Team Leadership & Coaching

  • Cross-functional Stakeholder Management

Certification

SAS Base Programmer

Timeline

Marketing Manager (Growth & Sales Enablement)

Amazon
02.2024 - Current

Growth & Content Strategy Lead (Sales-Focused Growth)

Vedx Academy
07.2022 - 12.2023

Associate Market Analyst (Sales Intelligence)

Nosnag
08.2019 - 06.2022

IT Infrastructure Analyst

Goldman Sachs
07.2018 - 06.2019

Master of Science - Information Technology Management

La Trobe University
04.2001 -

Bachelor of Science - Information Technology

REVA University
04.2001 -

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Akash Ganesh BabuMarketing Manager