Akash Gupta
UI Developer
New Delhi
Summary
UI Developer with a strong background in web development and performance-driven affiliate marketing. Currently at Perfume Lounge, leading web development while managing affiliate and retention marketing strategies to drive customer growth and engagement. Experienced in building responsive, user-centric websites using React, WordPress, and Shopify from my time at The Antialias.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
UI Developer
Perfume Lounge
Gurgaon
03.2023 - Current
- Developed and maintained a high-performance Shopify eCommerce website for the brand, ensuring a seamless and responsive user experience across devices.
- Customized Shopify themes using Liquid, HTML, CSS, and JavaScript to deliver visually appealing, conversion-optimized product and landing pages.
- Integrated third-party Shopify apps and APIs to enhance functionality, including advanced filtering, upsells, and payment gateways.
- Launched and managed affiliate marketing campaigns in partnership with major platforms like GPay, Paytm, PhonePe, Zomato, and CRED, driving significant traffic and sales.
- Handled end-to-end retention marketing initiatives including WhatsApp marketing, Email marketing, SMS campaigns, and push notifications to maximize customer loyalty and repeat purchases.
- Helped grow the brand by developing and executing a comprehensive growth strategy
Front End Developer
The Antialias Ventures Pvt LTD
04.2017 - 02.2023
- Developed responsive, user-friendly websites using HTML5, CSS3, JavaScript, and modern frameworks like React.js.
- Built and customized themes in WordPress, including plugin integration, page builder customization (e.g., Elementor, WPBakery), and performance optimization.
- Managed end-to-end domain and hosting setup, including DNS configuration, SSL certificate installation, and cPanel or third-party hosting platforms (e.g., GoDaddy, Bluehost, SiteGround).
- Collaborated with designers to implement UI/UX designs and enhance the visual appeal and usability of client websites.
- Integrated RESTful APIs and third-party tools to enhance functionality and dynamic content.
- Ensured website performance, SEO readiness, and cross-browser/mobile compatibility.
- Conducted regular backups, security scans, and CMS updates to maintain site integrity and uptime.
- Used Git for version control and worked in Agile/Scrum teams for project delivery.
- Deployed and maintained websites using platforms like cPanel, FTP, and Cloudflare for DNS and CDN management.
Education
B.Tech - Computational Science Engineering
Lovely Professional University
Jalandhar, India 07.2012 - 07.2016
Skills
Html
Timeline
UI Developer
Perfume Lounge
03.2023 - Current
Front End Developer
The Antialias Ventures Pvt LTD
04.2017 - 02.2023
B.Tech - Computational Science Engineering
Lovely Professional University
07.2012 - 07.2016
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