Akash Jain
Assistant Manager - Media Planning & Buying
Noida
Summary
Proactive with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Skilled with 3+ years of strategic planning expertise. Adept at implementing improvements to optimize efficiency in All types of Digital Campaigns. Highly skilled in process of Planning, Executing and Optimizing.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Assistant Manager
Interactive Avenues
4 2023 - Current
- Proficient in managing and optimizing campaigns across leading digital marketing platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Ads. Leveraged these tools to drive targeted traffic, increase engagement, and maximize ROI.
- Led successful multi-channel campaign utilizing Google Ads and Facebook Ads, resulting in 33% increase in lead generation and 19% reduction in cost-per-lead.
- Skilled in using analytics platforms such as Google Analytics and Adobe Analytics to track performance, interpret data, and generate actionable insights.
Senior Executive - Media Planning & Buying
Interactive Avenues
10.2021 - 03.2023
- Manage end-to-end digital campaign planning, execution, and ideation for clients like SC Johnson, Orient Electric, RADO Watches, Sony, ITC Hotels & American Express.
- Digital planning and approach across channels for standard and tactical campaign.
- Enabled revenue generation by pursuing partnerships.
- Setting monthly campaign objectives and ensuring timely delivery of campaigns.
- Working on presentations to highlight strategies and outcomes of campaign.
- Built strong partnerships with partners to drive best efficiency for clients.
Business Executive
GroupM ( Wavemaker )
03.2021 - 10.2021
- Advance knowledge of Microsoft Excel for All media data tracking and Planning.
- Serviced the media needs for brands Pernod Ricard and Mother Dairy.
- Plan, execute and report all Digital Performance campaigns, and assess against goals ROI and KPI’s.
- Communicate and work with the publishers and partners to develop effective media solutions for Gaming, OTT & other Apps.
- Used Comscore to check the audience size available on different platforms like OTT, News, Entertainment, Lifestyle etc.
- Create and update weekly campaign progress reports.
- Managing the DeltaX Dashboard for the performance check of live campaigns.
Social Media Marketing Trainee
SpenzMedia
06.2020 - 12.2020
- Contribute to the development and implement of strategic social media campaigns.
- Handled the Facebook campaigns and worked upon the making the interim reports.
- Responsible for making the post and landing pages for social media campaigns.
- Worked upon Facebook & Google Dashboard.
- Researched and identified new opportunities for increasing company's social media presence.
- Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Education
MBA - Marketing & Systems
SDMIMD
Mysore 06.2019 - 02.2021
MBA - Marketing Management And Research
University of Bordeaux
Bordeaux France 11.2019 - 12.2020
BBA - Marketing
Lovely Professional University
Jalandhar Punjab 09.2016 - 03.2019
Skills
- Digital Media Planning
- Strong in Excel
- Excellent Communication and Presentation Skills
- Strong Negotiation skills
Certification
Facebook Blueprint of Media Planning
Timeline
Facebook Blueprint of Media Planning
03-2024
Google Ads
03-2024
Senior Executive - Media Planning & Buying
Interactive Avenues
10.2021 - 03.2023
Snapchat Advertising Essentials
09-2021
Business Executive
GroupM ( Wavemaker )
03.2021 - 10.2021
Social Media Marketing Trainee
SpenzMedia
06.2020 - 12.2020
MBA - Marketing Management And Research
University of Bordeaux
11.2019 - 12.2020
MBA - Marketing & Systems
SDMIMD
06.2019 - 02.2021
BBA - Marketing
Lovely Professional University
09.2016 - 03.2019
Assistant Manager
Interactive Avenues
4 2023 - Current
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