AKASH JAISWAL
Performance Marketer
Summary
I am an ambitious performance marketing professional with about 5 years of experience in managing Google Search and Social Media Campaigns. I am certified Google Ads professional. I have worked on digital strategies in several sectors including BFSI, Food and Beverages, Automobiles, Interior Design and Real Estate. The hunger to learn and explore keeps me driven.
I am organized and dependable candidate successful at managing multiple priorities with a positive attitude and willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
Work History
ASSOCIATE- PERFORMANCE MEDIA
Performics India
07.2021 - Current
- My responsibilities include end to end campaign management on the search and social channels for a large scale General Insurance and a Life Insurance client
- Planned and executed monthly and yearly budgets and campaign media.
- Campaign optimization, Planning, Daily, weekly, reporting are also part of my responsibilities.
- Lead implementation of best practices for new client.
- Collaborated with third party media channels to scale campaign reach and performance.
- Mentored and trained subordinates in KPI analysis and performance evaluation using Google Ads and Meta.
ASSOCIATE PPC ANALYST
AffinityX
07.2020 - 06.2021
- I handled clients from various verticals operating in the USA and managed ad budgets of up to $50,000 a month.
- My responsibilities include end-to-end SEM campaign management
- Onboarding, running forecasts, campaign optimization, reporting.
DIGITAL MARKETING SPECIALIST
Think Tree Media House
05.2019 - 06.2020
- My responsibilities includes setting up and running Social Media Marketing Campaigns and Search Engine Marketing Campaigns
- Strategizing Social Media Search Engine Marketing Plans
- Budgeting campaigns across ad platforms
- Keyword research and optimization
- Reporting and Analysis for campaign optimization
- Ad Platforms- Google Ads, Social Media(includes Facebook, Instagram, LinkedIn etc..)
BUSINESS DEVELOPMENT EXECUTIVE
Byju's- The Learning App
08.2018 - 03.2019
- Discovering and generating the need of visual learning among the students and the parents; selling the Byju's methodology to the parents and help the kids enjoy learning
- Achieve targets and contribute to company's revenue.
Digital Marketing Specialist
Wonderslate Technologies Pvt. Ltd.
01.2018 - 08.2018
- Reaching out to target audience through social channels such as Facebook, Quora etc..
- Created social media content with innovative brand messaging to support new product launches.
- SEO and ASO for visibility of website and app on search engines.
- Content writing, reaching audience through blogs, email campaigns.
BUSINESS DEVELOPMENT ASSOCIATE
Just Dial Ltd.
07.2017 - 12.2017
Education
Bachelor of Engineering - Information Science
04.2001 -
Skills
Paid Search
Websites
Academic Background
- B.E.- Information Science & Engineering (2016)
- AISSCE - PCMC (2012)
- AISSE (2010)
- Google Digital Marketing Programme - Certified, Search Ads.
Skills Expertise
- Blogging
- Social Media Marketing
- Search Engine Marketing
- Search Engine Optimization
- Online Reputation Management
Timeline
ASSOCIATE- PERFORMANCE MEDIA - Performics India
07.2021 - Current
ASSOCIATE PPC ANALYST - AffinityX
07.2020 - 06.2021
DIGITAL MARKETING SPECIALIST - Think Tree Media House
05.2019 - 06.2020
BUSINESS DEVELOPMENT EXECUTIVE - Byju's- The Learning App
08.2018 - 03.2019
Digital Marketing Specialist - Wonderslate Technologies Pvt. Ltd.
01.2018 - 08.2018
BUSINESS DEVELOPMENT ASSOCIATE - Just Dial Ltd.
07.2017 - 12.2017
VTU - Bachelor of Engineering, Information Science
04.2001 -
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