Akash Mittal
Mumbai
Summary
Result-oriented performance marketing professional with a background in Information Technology and a strong analytical foundation from 1.5 years as a Trainee Decision Scientist at Mu-Sigma. Discovered a passion for digital media and paid advertising while managing an offline promotion campaign for Walmart during the COVID-19 pandemic. Transitioned into digital marketing as an intern at Pixel Track, gaining hands-on experience in SEO, website development, and campaign strategy.
Currently working as a Performance Marketing Manager at ScaleX, where I specialize in scaling influencer-led course sales through webinar-based digital campaigns across sectors like Tarot, Spirituality, Stock Market, Coaching, Personality Development, Health, and Flute.
Previously served as an Associate Business Manager at PureTech Digital, leading account management, team management, planning, and business development for SEM, Social Media Marketing, Display Advertising, Video Advertising, and Retargeting campaigns for top-tier clients. Adept at A/B testing, conversion rate optimization (CRO), and leveraging data-driven insights to maximize ROI.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Performance Marketer
ScaleX
Bengaluru
02.2024 - 01.2025
- Led performance marketing campaigns for influencers selling courses through webinars in diverse sectors, including Tarot Card Reading, Astrology, Stock Market, Coaching, Personality Development, Health, and Flute.
- Managed and optimized paid ad campaigns across Facebook Ads, Instagram Ads, Google Ads, and YouTube Ads, driving significant growth in lead generation and webinar enrollments.
- Scaled ad budgets from ₹10,000 to ₹5,00,000 per day, optimizing audience targeting and bidding strategies to maximize ROI.
- Conducted A/B testing and Conversion Rate Optimization (CRO), resulting in reduced Cost Per Lead (CPL) and improved funnel efficiency.
- Collaborated with influencers and content creators to craft high-converting ad creatives, leading to higher engagement, lower drop-off rates, and increased course sales.
- Leveraged data-driven insights to fine-tune ad placements, refine audience segmentation, and improve customer acquisition and retention.
Associate Business Manager
PureTech Digital
Mumbai
11.2021 - 01.2024
- Worked with Clients- HDFC Securities, Kotak Life, Vivriti AMC, 360 Connect, Godin London, Vara India, Shreyan Daga Foundation, Originz
- Creating and managing comprehensive campaigns across multiple platforms, such as Search, Display, Discovery, YouTube, Shopping, Facebook, Instagram, Bing, LinkedIn, Twitter, and GPAY
- Successfully handled campaigns with monthly budgets ranging from ₹5 Lakh to ₹5 Cr
- Utilize compelling Ad copy, best ad campaign's structure, A/B testing, analyzing seasonal market trends, SQR and Placement negation and addition and day partings to achieve growth and reduce costs to derive better ROI
- Built relationships with affiliate partners to secure beneficial deals & facilitate smooth functioning of Publisher campaigns
Intern
Pixel Track
Bengaluru
04.2021 - 08.2021
- Acquired experienced in T of digital marketing and successfully built a WordPress-based website for Edenfields Exim LLP, an Export-Import company
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
- Shadowed meetings and observed marketing director to grow professional experience
Decision Scientist
Mu Sigma
Bengaluru
08.2019 - 04.2021
- Worked with clients- Walmart, Mars, Mu-Sigma
- Created end-to-end data visualization assets using Power BI tools to illustrate analytical findings for internal and external stakeholders for Mars on their IT expenditure across globe
- Analysis helped MARS reduce spends 7 million USD quarterly
- Analyzed large datasets to identify trends and patterns in customer behaviors for Walmart for their brick-motor stores in USA
Education
MBA - General Management
IIM Udaipur
Udaipur 05.2023 - Current
BE - IT
Pune Institute of Computer Technology
Pune 07.2015 - 06.2019
Skills
- Search Engine Marketing (SEM) – Google Ads, Bing Ads
- Social Media Marketing (SMM) – Facebook, Instagram, LinkedIn, Twitter
- Display & Video Advertising – YouTube Ads, Discovery Ads
- Google Analytics & Performance Tracking
- GPay Ads & Affiliate Marketing
- Media Planning & Budget Optimization
- A/B Testing & Campaign Optimization
- Data Visualization (Power BI, Excel)
Certification
Google Ads Certification
Awards
- Best Work Recognition - Paid Media, PureTech Digital
- Award of Excellence - Top Intern, Pixel Track
- State Level Table Tennis Player
Community Service
True
Organizations
- Make a Difference
- Ed Support
- Lions Club
Accomplishments
Award of Excellence - Scalex
Best Work Recognition – Paid Media | PureTech Digital
Award of Excellence – Top Intern | Pixel Track
State-Level Table Tennis Player
Timeline
Performance Marketer
ScaleX
02.2024 - 01.2025
MBA - General Management
IIM Udaipur
05.2023 - Current
Associate Business Manager
PureTech Digital
11.2021 - 01.2024
Intern
Pixel Track
04.2021 - 08.2021
Decision Scientist
Mu Sigma
08.2019 - 04.2021
BE - IT
Pune Institute of Computer Technology
07.2015 - 06.2019
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