Akash Pandey

· Managed ₹10M Performance and ₹30M Awareness Budgets: Orchestrated high-impact performance campaigns, overseeing ₹10M+ in digital spend for performance marketing and ₹30M+ for brand awareness, driving maximum ROI.

· 15% Revenue Growth, 10% Cost Reduction: Consistently boosted revenue by a minimum of 15% month-on-month while slashing overall acquisition costs by 10%, ensuring sustainable growth and profitability via Google ads, Facebook Ads, Affiliate Ads, Automation & SEO.

· Increased Team Efficiency by 20%: Led a high-performing team of 8 specialists, optimizing workflow and execution to deliver a 20% increase in campaign efficiency, elevating digital strategy performance.

· Grew D2C Contribution by 6X in 4 Years: Instrumental in scaling D2C revenue contribution for Lotus Group from 1% to 6%, overhauling the digital strategy and creating significant long-term business value.

• Explosive Affiliate Sales Growth: Amplified affiliate-driven sales by 400% in the first year, and further escalated growth to 800% by year four, cementing Lotus Herbals’ leadership in the affiliate space.
• Managed 4 Brands with 80% MoM Growth: Directed affiliate marketing for Lotus Herbals, Lotus Organics, Ikkai Beauty and Lotus Professional, consistently delivering 80% month-on-month growth in affiliate sales.
• Onboarded 40+ Key Partners: Spearheaded the onboarding of 40+ high-performing affiliate partners, ensuring seamless execution and optimal campaign delivery across channels.
• Cut Affiliate Costs by 50%: Strategically reduced affiliate marketing costs by 25% in year one and achieved an impressive 50% cost reduction by the third and fourth years, driving efficiency while maximizing revenue.

• Managed ₹3-4M Ad Spend Across India and Singapore: Successfully handled Google and Facebook campaigns with a substantial budget of ₹3-4M, driving high-impact results in two critical markets.
• Launched 3 Revenue-Boosting Sales Strategies: Introduced EMI Payment options, Vernacular language support, and Local Guidance, revolutionizing customer engagement and significantly improving conversion rates.
• Executed Programmatic Campaigns with 8% Business Growth: Implemented targeted programmatic advertising strategies, contributing to an 8% increase in business growth within a short span.
• Led Communication Between Agencies and Stakeholders: Acted as the key POC between agencies and brand stakeholders across India and Singapore, ensuring seamless collaboration and execution.
• Achieved 16% Lead Growth in 4 Months: Generated a remarkable 16% increase in leads in just four months through strategic campaign optimization and performance analysis.

• Reporting to CMO Myglamm, I am responsible for all Paid traffic, App Install, lead generation, Revenue Growth & customer management across Myglamm Product
• Driving the Strategy on performance marketing across channels -Google, FB, Affiliates & Programmatic Driving Channel Efficiency and Managing Spends effectively to maximize the revenue
• Experiment, Scout and implement new digital marketing channels, tools, best practices to consistently improve ROI and LTV of Customer
• Extensive use of Branch, Google Analytics, GTM, Criteo, Mailchimp to optimize the campaign on App and Web Front
• Communication Strategy with Design team to get the best creative in market for better engagement
• Communication Strategy with Tech team to improve product for better use for End User
• Communication Strategy with CRM and social media Team to get aligned with the communication to retention and prospecting campaign.

• Reporting to VP Sales India, I was responsible to bring clients in the organization who were looking to promote their app through different paid model
• Meeting with Clients and Agencies On daily Basis to explore the performance campaign and onboard them with us
• Responsible for P&L of Affiliate channel
• Responsible for Client Servicing as well
• Extensive Use of Branch, Mediasmart & Hasoffer and its analysis
• Clients worked with – Standard Chartered, Nykka, Tatacliq, Honda, Myntra, HDFC Life, HDFC Bank, ICICI Bank etc.

• Reporting to Area Sales manager I was responsible to sell the company software to all the potential Real Estate Consultant or Builders
• Meeting with consultant based of Navi Mumbai on daily basis and explain the usability of CRM software and sell the same
• Helping the consultant with the property management and make them comfortable with the product for better future usability
• Possible Improvement recommendation to tech team as per customer requirement.

• Reporting to the CEO of the company I was responsible to understand the market of Mumbai with regards to the new Product Launch
• Met with possible customers who were looking an easier and approachable way to interact within a certain locality on how they can increase customers footfall
• Explaining the product and its feature to all the probable customers who were looking for a low budget branding solution
• Project Title: Study the effect of automating the purchase cycle for a new brand, new product by shifting from push to pull marketing strategy and to understand customer need with reference to future scope