Akash Sachan
Bangalore
Summary
Product-Growth Manager with seven years of experience in gaming, ride-hailing, and e-commerce. Proven track record in driving revenue growth and enhancing customer acquisition and retention. Skilled in product-led growth strategies and proficient in data analysis using SQL, Excel, and AI tools.
Overview
9
9
years of professional experience
Work History
Growth & Retention Manager
BuyStars
Bangalore
01.2022 - Current
- Achieved 20% increase in conversion rates through scalable go-to-market strategies.
- Owned and drove customer lifecycle management and retention initiatives. Boosted retention from 18% to 30% week over week.
- Optimized reactivation costs by 25% with data-driven marketing campaigns and offer optimizations.
- Designed experiments using a hypothesis testing framework, including A/B and multivariate tests, for new feature adoption.
- Created omni-channel user journeys from registration to first deposit and beyond, resulting in a reg-to-deposit conversion uplift of 55%, and D123 retention improved from 35% to 55%.
- Conducted market research to identify customer needs, and market trends for new feature development and adoption.
- Managed product lifecycle from concept through launch and post-launch activities.
Product Marketing Manager
Rapido
Bangalore
01.2020 - 01.2022
- Spearheaded CRM, FTU journeys, and lifecycle marketing across autos, bikes, and parcels for 25M+ users, managing an 8-member team and driving 200,000 to 300,000 daily rides.
- Drove 3x month-on-month subscription growth by optimizing customer journey touchpoints and launching a Subscription SALE (Super Saver week).
- Co-developed a gamified reward product-(Scratch-Card), owing to a 10% uplift in user retention.
- Automated 1,800+ weekly campaigns via Google Studio API and CleverTap to reduce the error rate by 85%.
Business Analyst
Zoomcar
Bangalore
01.2018 - 01.2020
- Analysed customer data to identify trends and improve ATV for the below 12-hour ride bucket by 8%.
- Developed business requirements for new features, and created reporting dashboards on Metabase.
- Collaborated with stakeholders across departments to define requirements for new projects, as well as requirements from regional managers.
Social Media Analyst
Unacademy
Bangalore
01.2017 - 01.2018
- Grew Educator category organically using data-driven social media analytics and engagement strategies.
Education
Bachelor of Engineering (B.E.) - Electronics and Communica<on Engineering
CMR Insitute of Technology (CMRIT)
Bangalore, IN01.2017
Intermediate (CBSE) -
Ganga Gurukulam
Prayagraj, IN01.2012
Skills
- Project management and product strategy
- Go-to-market strategy
- Data analysis and storytelling
- CRM and Salesforce expertise
- AI automation and workflow optimization
- Team leadership and P&L oversight
- SQL and Tableau proficiency
- Email marketing and HTML expertise
- Problem solving and churn prediction
- Conversion rate optimization
- Product lifecycle management
- Growth marketing initiatives
- Stakeholder collaboration skills
- Strategic thinking capabilities
- Rollout coordination processes
- Product metrics analysis
- N8N and SIM AI workflow automation
Affiliations
- Created a D2C product from scratch that delivers top-quality plants across India
- Responsible for the entire product discovery, product launch, product catalog, website design, pricing model, and user acquisition to first sale
- Made the company profitable in 6 months of operation at CM1 and CM2
Languages
English
First Language
Hindi
Beginner
A1
Timeline
Growth & Retention Manager
BuyStars
01.2022 - Current
Product Marketing Manager
Rapido
01.2020 - 01.2022
Business Analyst
Zoomcar
01.2018 - 01.2020
Social Media Analyst
Unacademy
01.2017 - 01.2018
Bachelor of Engineering (B.E.) - Electronics and Communica<on Engineering
CMR Insitute of Technology (CMRIT)
Intermediate (CBSE) -
Ganga Gurukulam
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