Hi, I’m
Akash Sunkaranam
Hyderabad
Summary
Experienced Digital Marketing Manager with overall Experience 12 years in the industry. Proven track record of driving ROI through strategic planning and innovative campaigns. Expertise in SEO, PPC, social media, analytics, and team leadership. Seeking senior role to leverage skills and achieve impactful results.
Overview
12
years of professional experience
Work History
LYCA Digital
Deputy Manager (Digital Marketing)
06.2023 - 07.2024
Job overview
- Team Leadership: Supervise Design, Content, SEO, SEM, Social, and Affiliate teams across 16 countries
- Strategic Planning: Develop comprehensive strategies within a 500,000 euros monthly budget
- Budget Management: Allocate resources for optimal ROI
- Collaboration: Ensure alignment with overall business goals
- Performance Analysis: Monitor key metrics for continuous optimization
- Campaign Execution: Lead digital campaigns in line with brand guidelines
- Training: Provide guidance for team development
- Best Results: Design: Improved CTRs by 30% with mobile optimization
- Content: Increased website traffic by 50% through targeted campaigns
- SEO: Enhanced organic search rankings by 40%
- SEM: Reduced CPC by 20% while maintaining high conversion rates
- Social: Doubled social media following and increased engagement by 50%
- Affiliate: Expanded network, resulting in a 75% increase in referral traffic and 20% rise in revenue.
Uplers (LYCA Digital)
Paid Search Analyst
07.2022 - 06.2023
Job overview
- Developed and executed paid search campaigns across 10 countries within a 400,000 euros budget
- Conducted thorough keyword research and optimization to drive campaign efficiency
- Crafted compelling ad copy tailored to target audiences, resulting in increased CTR and conversions
- Monitored and adjusted bidding strategies to maximize ad performance and placement
- Effectively allocated budget across countries and campaigns based on performance metrics and objectives
- Tracked and analyzed KPIs such as CTR, conversion rates, and ROAS to evaluate campaign effectiveness
- Generated regular reports and provided actionable insights to optimize future strategies
- Collaborated with cross-functional teams to align paid search efforts with overall marketing goals
- Achieved a 20% increase in conversion rates and expanded paid search presence into new markets
- Lowered CPC by 15% while maintaining competitive ad placement and driving higher click-through rates
- Overcame challenges of managing diverse markets, ensuring compliance, and balancing budget constraints.
Concentrix CVG Malaysia (Facebook)
Senior Representative Operations
01.2021 - 03.2022
Job overview
- Main point of contact for 180 clients, fostering strong relationships and understanding their objectives
- Oversee implementation and execution of Facebook advertising campaigns, ensuring alignment with client goals
- Monitor campaign performance metrics and provide actionable insights for optimization and achieving objectives
- Proactively identify and address campaign issues, collaborating with internal teams and Facebook support for resolution
- Collaborate with clients to develop and refine Facebook marketing strategies, leveraging best practices and platform features
- Provide training and ongoing support to clients on advertising best practices and platform updates
- Generate performance reports and analysis for clients, presenting findings to facilitate informed decision-making
- Work closely with internal teams to align client objectives with company goals and drive continuous improvement
- Identify opportunities for upselling or cross-selling additional advertising products and services to drive revenue growth.
GUS
Senior Digital Marketing Manager
08.2019 - 01.2021
Job overview
- Strategy Development: Create and execute digital marketing strategies aligned with business objectives
- Campaign Management: Oversee planning, implementation, and optimization across various channels, including performance marketing and email marketing
- Team Leadership: Lead and mentor digital marketing team to ensure effective campaign execution
- Budget Management: Manage resources efficiently to maximize ROI and achieve desired outcomes
- Performance Analysis: Monitor KPIs to measure effectiveness and identify areas for improvement
- Stakeholder Collaboration: Align marketing initiatives with overall company objectives and customer needs
- Content Development: Create and optimize engaging content for digital channels
- Partnership Management: Cultivate strategic partnerships to enhance brand visibility
- Brand Building: Develop and maintain brand identity and reputation in the market
- Innovation and Adaptation: Stay updated on industry trends and implement innovative strategies
- Challenges: Adapting strategies to the evolving Ed Tech industry landscape
- Navigating regulatory challenges and compliance requirements
- Balancing innovation with budget constraints and resource limitations
- Addressing unique marketing challenges in promoting educational products
- Achievements: Successfully launched new educational products, increasing brand awareness and revenue
- Implemented data-driven strategies for improved customer acquisition and retention
- Drove significant increases in website traffic and conversion rates through digital channels
- Established the company as a thought leader in the Ed Tech industry through content marketing and partnerships.
AJ Creatives
Team Lead Digital Marketing
06.2017 - 07.2019
Job overview
- Lead development and execution of digital marketing strategies for B2B and B2C clients across all channels
- Oversee planning, implementation, and optimization of campaigns for lead generation and revenue growth
- Manage and mentor digital marketing team to ensure successful campaign execution and target achievement
- Serve as main point of contact for clients, providing strategic recommendations to achieve their goals
- Effectively manage digital marketing budget to maximize ROI for both B2B and B2C clients
- Monitor and analyze KPIs across all channels to measure effectiveness and identify areas for improvement
- Collaborate with internal teams to align digital marketing efforts with company objectives and client needs
- Develop and optimize content for email marketing campaigns, performance marketing ads, and other channels
- Cultivate and maintain strategic partnerships to enhance brand visibility and reach
- Stay updated on industry trends and best practices to implement innovative strategies and maintain competitiveness.
Amazon
Customer Service Executive
05.2016 - 08.2016
Job overview
- Respond promptly to customer inquiries via phone, email, and chat in a professional and courteous manner
- Resolve customer complaints and issues efficiently, aiming for first-contact resolution whenever possible
- Provide accurate and up-to-date information regarding products, orders, shipping, and returns
- Assist customers with account management, including password resets, address changes, and payment updates
- Escalate complex issues to appropriate departments or higher-level support as needed for resolution
- Follow up with customers to ensure satisfaction and resolve any outstanding issues.
Codit Solutions
Digital Marketing Manager
06.2012 - 02.2016
Job overview
- Develop and execute digital marketing strategies across all channels, including email marketing and performance marketing, to drive B2B lead generation and revenue growth
- Plan, implement, and optimize digital marketing campaigns to effectively target and engage B2B audiences
- Manage and oversee the creation and distribution of email marketing campaigns, ensuring alignment with company objectives and target audience preferences
- Lead performance marketing efforts, including PPC advertising and social media advertising, to maximize ROI and achieve desired outcomes
- Analyze campaign performance metrics and KPIs to measure effectiveness and identify areas for improvement
- Collaborate with cross-functional teams to align digital marketing efforts with overall company goals and objectives
- Stay updated on industry trends and best practices in digital marketing to implement innovative strategies and maintain competitiveness
- Provide regular reporting and insights on digital marketing performance to key stakeholders
- Manage digital marketing budget effectively to maximize ROI and achieve desired outcomes
- Continuously optimize digital marketing strategies and tactics based on performance data and market trends.
Education
Himalayan University, Itānagar, Arunachal Pradesh
BS.C
06.2022
Skills
- Marketing Expertise
- Digital Marketing Proficiency
- Strategic Digital Marketing Experience
- Data Analysis and Visualization
- Marketing Funnel Management
- Strategic Advisory Role
- Technological Proficiency
- Strategic Planning and Execution
- Effective Communication and Consensus Building
- Tool Proficiency
- Cost analysis and savings
Timeline
Deputy Manager (Digital Marketing)
LYCA Digital
06.2023 - 07.2024
Paid Search Analyst
Uplers (LYCA Digital)
07.2022 - 06.2023
Senior Representative Operations
Concentrix CVG Malaysia (Facebook)
01.2021 - 03.2022
Senior Digital Marketing Manager
GUS
08.2019 - 01.2021
Team Lead Digital Marketing
AJ Creatives
06.2017 - 07.2019
Customer Service Executive
Amazon
05.2016 - 08.2016
Digital Marketing Manager
Codit Solutions
06.2012 - 02.2016
Himalayan University
BS.C
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