Akash Toshan
Bengaluru,KA
Summary
BI and Analytics professional with over 7 years of experience in fintech, SaaS, e-commerce, edtech, and hospitality. Fluent in SQL, Python, DBT, Airflow, Tableau and Power BIwith strong experience in building scalable pipelines, automating reporting workflows, and implementing KPI-driven analytics. Adept at collaborating with cross-functional teams to define metrics, strengthen data governance, and scale analytics across product, marketing, and operations. Experience designing semantic layers and metrics frameworks to ensure data consistency, reliability, and adoption across the organization.
Overview
7
7
years of professional experience
Work History
BI Engineer II
Zeta
04.2023 - Current
- Data ingestion & segmentation: Optimized ingestion of 20M+ user record into S3, integrated with Elastic search to enable faster segmentation and targeted marketing campaigns, driving faster access, personalization and campaign precision
- Campaign Analytics: Partnered with Product and Marketing Ops to design A/B tests for milestone campaigns, develop campaign performance dashboards, and diagnose system failures in reward issuance; streamlined raw data sharing for manual rewards processing, enhancing operational efficiency and campaign accuracy.
- Self-serve & executive BI: Published automated health metric dashboards using dbt and Airflow (Growth, RCBP) with executive and bank-team access; drove early detection of system issues, accelerated milestone planning, and cut ad-hoc reporting by enabling self-serve analytics.
- User Retention Modeling: Developed retention model identifying high-risk churn users via transaction frequency, cashpoints, and RCBP & UPI usage; enabled targeted interventions within 2 weeks of first transaction
Senior Business Analyst
Swiggy
05.2021 - 02.2023
- Automated Route Assignment & Delivery Optimization: Built automated route assignment system using constrained K-Means, optimizing delivery zones based on order volume and DE–customer familiarity across 6 hubs.
- Performance-Based Payout Model: Led development of payout model to reduce DE payout grievances. Analyzed weekly/monthly DE metrics, built payout data model using dbt and Snowflake, and automated pipelines for accurate, timely, and transparent payouts.
- Supply Chain Tracking: Built a wastage tracking dashboard for Swiggy’s morning delivery vertical, providing end-to-end visibility from warehouse to customer across 6 hubs and 20 drop points; identified leakage points and monitored daily demand-supply variations to reduce wastage.
Senior Business Analyst
Whitehat Jr (BYJU'S)
02.2020 - 04.2021
- Root Cause Analysis Dashboard: Built automated daily visibility of key metrics of the funnel for performance tracking and funnel drop-off, As a result reduced daily engagement from 2+ hours to 5-10 mins
- Communication Analysis: Improved customer engagement on platform by creating real time delivery tracking of communication channels (Email/SMS/Whatsapp/IVRs) and their impact
- Teacher Journey Analysis: Built end to end teacher recruitment process flow dashboard, having visibility of periodic targets and recruiter incentives
- Automated 10+ dashboard using Python and Google Sheet to improve daily operations
and strategic planning
Business Analyst
OYO
04.2019 - 02.2020
- Worked with CRM team to create daily insights of performance of triggered and promotional campaigns and offers
- Designed and built real time performance trackers of CRM sales budgeted over ₹ 15 mil resulting in increased efficiency
Business Analyst
Affine Analytics
06.2018 - 04.2019
- Responsible for report automation of player engagement of multiple gaming titles for US based client
- Developed churn prediction model for console games using clustering techniques
Education
Industrial And Systems Engineering
Indian Institute of Technology
Kharagpur, India07-2018
Skills
- SQL (Advanced, Redshift)
- Python Programming
- ETL Pipeline Design
- Data modeling
- Airflow
- Metabase
- Tableau
- Data Storytelling
- A/B Testing
- Stakeholder Management
- Intake & Prioritization
- Cross-functional Collaboration
Timeline
BI Engineer II
Zeta
04.2023 - Current
Senior Business Analyst
Swiggy
05.2021 - 02.2023
Senior Business Analyst
Whitehat Jr (BYJU'S)
02.2020 - 04.2021
Business Analyst
OYO
04.2019 - 02.2020
Business Analyst
Affine Analytics
06.2018 - 04.2019
Industrial And Systems Engineering
Indian Institute of Technology