Summary
Overview
Work History
Education
Skills
Project - Schoolsuniverse
Accomplishments
Position Held
Timeline
Generic
Akash Verma

Akash Verma

Bangalore

Summary

Digital marketer and MBA graduate specializing in SEO and performance marketing. Proven track record of increasing organic traffic and improving brand visibility through data-driven strategies. Experienced in leading cross-functional teams to execute impactful marketing campaigns with measurable results.

Overview

4
4
years of professional experience

Work History

Deputy Head - Digital Marketing

K12 Techno services
Bangalore
06.2024 - Current
  • Executed comprehensive SEO strategies, achieving 40% organic traffic growth and 25% keyword ranking improvement within six months.
  • Conducted thorough SEO audits and implemented on-page optimizations, reducing bounce rates by 15% and enhancing user engagement.
  • Optimized performance marketing campaigns across Google Ads and Meta platforms, resulting in a 30% ROI increase and a 25% reduction in customer acquisition cost (CAC).
  • Executed targeted Meta ad campaigns, generating 30% more leads and expanding the followers base on central Instagram from 37K to 72K (+95%).
  • Redesigned email marketing workflows by implementing segmentation, personalization, and A/B testing, resulting in a 50% increase in open rates and a 20% boost in click-through rates.
  • Developed ORM strategies for 100+ Google My Business profiles, collaborating with vendors to optimize SEO, improve listing visibility, and add verified businesses, enhancing organic reach across key locations.

Internship

Prism HRC
Mumbai
12.2023 - 02.2024
  • Executed primary and secondary research to identify consumer preferences.
  • Devised targeted surveys to gather insights from prospective users.
  • Secured two new clients for the yoga classes project by leveraging research findings and personalized outreach strategies.

Internship

ICICI Prudential AMC
Mumbai
04.2023 - 06.2023
  • Developed an investment metrics dashboard to enable informed portfolio decisions.
  • Created and presented a pitch deck to CFOs, driving investments for company growth.
  • Strengthened client loyalty through organized meetings and personalized updates.
  • Identified potential family offices through extensive research and strategic networking.
  • Streamlined client interactions, ensuring compliance with accurate PAN compilation.

Internship

EAT MY News
Gurgaon
04.2021 - 10.2021
  • Managed and led a team of 15 members, conducting regular meetings to assign tasks.
  • Spearheaded content team for seven months, writing and editing all team content.
  • Conducted interviews with Instagram content creators, targeting followers between 10,000 and 20,000.

Education

MBA - Marketing

KJ Somaiya Institute of Management
Mumbai
06-2024

B.Com(Hons) -

Deshbandhu College (Delhi University)
New Delhi
01.2018

Skills

  • Search engine optimization
  • Performance marketing
  • Meta Ads
  • Email marketing
  • Online reputation management
  • Social Media Marketing
  • Team leadership
  • Content strategy
  • Conversion rate optimization
  • Semrush
  • Google Analytics
  • Google Search Console
  • Mail Modo

Project - Schoolsuniverse

  • Project Lead & Strategist: Spearheaded the conception and launch of "Schools Universe," an affiliate website designed to assist parents in discovering suitable educational institutions
  • End-to-End Execution: Conducted comprehensive market research, defined key features, collaborated with developers for website creation, and developed a robust content strategy
  • Growth and Impact: Scaled the platform from inception to 4,000 daily clicks within 8 months through targeted SEO, performance marketing, and strategic partnerships
  • Revenue generation: Established affiliate partnerships with educational institutions, creating a new revenue stream, and enhancing organizational profitability

Accomplishments

  • Google Ads Search, 2024
  • Google Search Ads 360, 2024
  • NISM Series (V-A), 2023
  • Marketing Analytics Foundation - Meta, 2023
  • Digital Marketing - Google, 2022

Position Held

  • Photography and Videography Head, Interface, Marketing committee, K J Somaiya Institute of Management, 2023
  • Event Management Head, Interface, Marketing committee, K J Somaiya Institute of Management, 2023
  • External Relations Head, International Business Society, K J Somaiya Institute of Management, 2023

Timeline

Deputy Head - Digital Marketing

K12 Techno services
06.2024 - Current

Internship

Prism HRC
12.2023 - 02.2024

Internship

ICICI Prudential AMC
04.2023 - 06.2023

Internship

EAT MY News
04.2021 - 10.2021

MBA - Marketing

KJ Somaiya Institute of Management

B.Com(Hons) -

Deshbandhu College (Delhi University)

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Akash Verma