AKBAR KHAN
Gurugram
Summary
Socially conscious and analytically driven graduate in Management Studies with a deep commitment to inclusive development, equity, and systems change. Experienced in strategy consulting, market research, and data analysis for both corporate and mission-driven clients such as Apollo Tyres, Procter & Gamble, and Tata Steel. Passionate about bridging the gap between evidence and empathy—using rigorous research and storytelling to advocate for and co-create sustainable change. Proven ability to engage stakeholders, design research tools, and generate insights that drive business outcomes and social impact. Actively seeking opportunities to contribute to organizations like FSG that sit at the intersection of equity, innovation, and impact.
Overview
3
3
years of professional experience
Work History
Research Analyst
MavenSensum
Gurugram
11.2024 - Current
- Led full-cycle research for Apollo Tyres to explore dealer retention and expansion opportunities across India, focusing on underserved markets. Conducted 30+ in-depth interviews and a nationwide quantitative survey with 170+ tyre dealers to map loyalty and acquisition drivers.
- Managed 30+ research projects for Procter & Gamble, involving multiple product categories across diverse consumer segments.
- Designed customized questionnaires that aligned with product and marketing goals.
- Oversaw field rollout, ensured data quality, and implemented techniques such as MaxDiff ranking, heatmap analysis, video sentiment analysis, and eye-tracking.
- Synthesized findings into 10+ strategic reports, translating complex data into actionable business insights, and regularly interfaced with client teams to ensure clarity and alignment.
International Business Analyst
TechCurators
New Delhi
06.2024 - 09.2024
- Researched 100+ companies across education sector in international markets to assess business viability and sector-specific risks.
- Produced structured reports using frameworks like SWOT, PESTEL, and Porter’s Five Forces to guide market entry strategies.
- Used secondary databases and B2B intelligence tools to derive insights on regulatory and operational landscapes for clients expanding into US and Europe.
Finance Intern
TATA Steel
Jamshedpur
08.2022 - 10.2022
- Created financial models and conducted cost-benefit analysis for key operations, helping improve efficiency by 3%.
- Performed variance analysis and tracked department-wise cost performance, identifying inefficiencies and recommending budget reallocations that led to a 10% reduction in non-essential expenditure.
- Delivered weekly dashboards and market intelligence updates on steel pricing, input commodities, and peer benchmarks for senior leadership.
Education
Bachelor of Management Studies (Marketing) -
Shaheed Sukhdev College of Business Studies
University Of Delhi, Delhi06-2024
AISSCE (Class XII, Commerce) -
St. Peter’s College
Agra06-2021
AISSE (Class X) -
St. Peter’s College
Agra05-2019
Skills
- Research & Analytics: Market Research, Qualitative Interviews, Quantitative Surveys, Thematic Analysis, Data Cleaning
- Frameworks & Techniques: SWOT, PESTEL, Porter’s Five Forces, MaxDiff, Eye-Tracking, Heatmap, Video Sentiment Analysis
- Technical Tools: Excel (Advanced), PowerPoint, SPSS, BlueJ
- Communication & Strategy: Stakeholder Engagement, Report Writing, Presentation Skills, Client Collaboration
Affiliations
Advisory Committee Member & Research Head
Verve – The Street Play Society, SSCBS | May 2023 – Jun 2024
- Directed 30+ street plays addressing bonded labour, caste inequality, and gender violence—performed across educational institutions and public spaces.
- Managed national and international partnerships involving over 2,500 artists and activists, organizing awareness drives and cultural campaigns.
- Designed scripts and campaigns grounded in qualitative research, including lived experience interviews and policy reviews.
Advisory Committee Member
Synergy – The Corporate Society, SSCBS | May 2023 – Jun 2024
- Led recruitment and mentoring for Vincenza, SSCBS’s flagship corporate event, drawing 110,000+ digital reach and ₹15,00,000+ in sponsorship.
- Conceptualized and judged business case competitions on topics including market penetration, inclusive design, and rural enterprise.
Accomplishments
- Best Actor – Aaghaz, IGDTUW (2023)
- 4th Rank – ISC Commerce Stream, National Level (2021)
- Top 3 National Finalist – Mood Indigo, IIT Bombay (2022)
- National Finalist – Halla Bol, IIM Indore (2023)
- Top 3 Finalist – Antaragni, IIT Kanpur (2023)
Project
Corporate Social Responsibility: Voluntary Responsibility vs Legal Requirements
- Authored a paper comparing CSR frameworks using Zomato and Amazon as case studies.
- Explored the strategic advantage of ethical CSR policies and their alignment with long-term brand equity and market sustainability.
- Developed insights from primary and secondary research to argue for the need for deeper community engagement and systemic understanding.
Timeline
Research Analyst
MavenSensum
11.2024 - Current
International Business Analyst
TechCurators
06.2024 - 09.2024
Finance Intern
TATA Steel
08.2022 - 10.2022
Bachelor of Management Studies (Marketing) -
Shaheed Sukhdev College of Business Studies
AISSCE (Class XII, Commerce) -
St. Peter’s College
AISSE (Class X) -
St. Peter’s College
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