Akhil Joshi
Ahmedabad
Summary
Email Marketing Specialist with strong expertise in executing data-driven email campaigns and managing end-to-end outreach using tools like Apollo.io. Experienced in audience segmentation, personalized email strategies, and promotion-led campaigns designed to attract new clients and improve conversion rates. Backed by a solid foundation as a Creative Writer, with proven skills in crafting engaging, well-structured content, conducting keyword research, and maintaining high editorial standards. Adept at campaign analysis, A/B testing, and performance optimization, while leveraging over 15 years of corporate experience and 1 year of content writing expertise to deliver clear, effective communication and collaborate with clients to achieve business goals.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Email Marketing Specialist
OneSky Offshore
Ahmedabad
04.2025 - Current
- Developed targeted email campaigns to engage diverse customer segments.
- Managed email marketing calendar to ensure timely delivery of campaigns.
- Collaborated with design team to create visually appealing email templates.
- Conducted A/B testing to optimize subject lines and content effectiveness.
- Utilized email marketing software to automate campaign workflows efficiently.
- Managed email automation tools such as Apollo.io.
- Developed and implemented email marketing campaigns to increase customer engagement.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
Senior Executive
Vodafone Shared Services India
Ahmedabad
10.2012 - 12.2024
- Interact with UK customers via chat/email/letters/Calls and give them accetable resolutions which are in line with company policies.
- Maintain NPS(Net Promoter Score)
- Handled teams for web chat process and call
- Handled OJT (On Job Training) batches for UK process
- Work on Complaints addressed to Vodafone UK CEO and Directors
- Providing end to end resolution to customer's complaint and regularly updating them with progress of it
- Auditing chats, and calls for the team to help maintain quality and improving process
- Demonstrated proficient leadership skills to motivate employees and build competent teams
- Established performance goals for department and outlined processes for achievement
- Evaluated product development strategies and prepared alternative approaches to goal achievement and resolving conflicts raised by customers
- Identified and resolved issues between employees, promoting better collaboration and mutual respect
Freelance Technical Content Writer
Time Analytics
03.2023 - 05.2023
- Technical page for SaaS. Written multiple blogs on website Time Analytics.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites
- Performed keyword research to optimize content for SEO
- Completed accurate and polished formatting in line with publishing standards prior to submission to the Client
- Created content for websites and online publications
- Managed competing deadlines with efficiency
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
Social Media Manager
Upwego
03.2022 - 05.2022
- Upwego is a Social Media Platform
- Worked as a Social Media Manager for the Upwego application based in Canada
- Task was to moderate the posts on the platform, and create new posts every day for the platform
- Appreciating content of other content developers, keeping the environment positive, and motivating on the platform
- Posting 3 posts on daily basis to keep the platform live
Sales Executive
Etech.Inc
Gandhinagar
12.2008 - 10.2012
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Created and implemented successful sales campaigns to drive leads and increase sales
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
- Selected correct products based on customer needs, product specifications and applicable regulations
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
- Set and achieved company defined sales goals
- Achieved or exceeded company-defined sales quotas
- Developed and maintained strong working relationships with professionals within assigned territory
Education
Bachelor of Commerce -
HK Commerce College
Ahmedabad03.2007
Skills
- Objection Handling & Risk Handling
- Quick Learner
- Root Cause Analysis
- Mentoring
- Time Management Planning and Analysis
- Adaptability
- Temperament Communication
- SEO Digital Marketing
- Creative writing
- Proofreading
- Technical research
- Complaint resolution
- Creative problem solving
- Staff education and training
- Creative writing
- Email campaign management
- Email automation
- Content creation
- Data analysis
- Digital marketing strategy
- SEO optimization
- Effective communication
- Subject line creation
- Email strategy development
- Content curation
- Email scheduling
- Email design
- Email marketing
- Corporate communications
Accomplishments
- Achieve the target of writing a SaaS blog with the pre-defined deadline, with accuracy and efficiency.
- Awarded the Quality Award in recognition of outstanding contributions and achievements in written communication within Vodafone Shared Services Limited.
- Awarded recognition for being the best-performing Digital Subject Matter Expert, leveraging in-depth knowledge and expertise in written communication and handling of the complaint process to drive digital transformation and deliver impactful outcomes within Vodafone Shared Services Limited.
- Certified in Lean Six Sigma White Belt.
Certification
Digital Marketing
Content Writing
SEO
Hobbies and Interests
- Reading
- Content Creation
- Geo Politics
- Writing Fiction, Novels, History, Technology, Current Events
- Gaming
Languages
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Gujarati
Elementary (A2)
A2
References
References available upon request.
Timeline
Email Marketing Specialist
OneSky Offshore
04.2025 - Current
Freelance Technical Content Writer
Time Analytics
03.2023 - 05.2023
Social Media Manager
Upwego
03.2022 - 05.2022
Senior Executive
Vodafone Shared Services India
10.2012 - 12.2024
Sales Executive
Etech.Inc
12.2008 - 10.2012
Bachelor of Commerce -
HK Commerce College