Summary
Overview
Work History
Education
Emailid
Contactno
Languages
Accomplishments
Timeline
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AKHIL KATOCH

Noida

Summary

A seasoned marketing & research professional, leveraging an imaginative and dynamic approach, backed by 8 years of expertise in strategic brand marketing. Seasoned Project Manager with proven ability to lead diverse teams, manage budgets, and drive project completion. Demonstrates strong strategic planning skills coupled with effective communication and problem-solving capabilities. Previous roles have consistently resulted in successful project delivery, operational efficiency enhancement, and stakeholder satisfaction.

Overview

8
8
years of professional experience

Work History

Marketing & Projects - Agrimaps & Samagralay

Agronex Technologies (P) Ltd (A Newly Built Startup)
01.2024 - Current
  • Developed & Created the Marketing Strategy for New Customer Acquisition for Both B2B & D2C & Trade Marketing Segments.
  • Established collaborations with agricultural universities across India to conduct joint research on agro-produce & Cross Marketing Functions
  • Analyzed the logistics supply chain of various agricultural products and their consumer markets Trends
  • Developed network expansion models for cold chains & Warehouses to enhance economic growth.

Sr Marketing Manager - Cashify

Manak Waste Management Pvt Ltd
05.2021 - 02.2024
  • Studied markets and conducted research to define and understand customer groups and segmentation
  • Endorsed Brand Ambassador and launched celebrity campaigns across multiple platforms (ATL, BTL, and Digital)
  • Boosted visibility through content and social media on different platforms
  • Achieved a significant 5x growth in acquiring new customers for both C2B and D2C platforms
  • Opened and turned profitable more than 150 retail stores across the country
  • Planned and carried out monthly sales campaigns for the D2C sector
  • Developed and strategized trade marketing channels for secondary sales through distributors.

Marketing Manager - V2 Retail Ltd.

11.2020 - 04.2021
  • Handled the entire marketing functions for the organization
  • Developed a comprehensive and aligned strategic marketing plan
  • Managed the marketing budget for all executions
  • Measured and reported on campaign results
  • Evaluated new media strategies such as blogs, search, and social media.

Zonal Marketing Manager - V Mart Retail Ltd.

06.2018 - 09.2020
  • Managed end-to-end marketing and campaign planning for the zone (Offline & Omni Channel)
  • Enhanced marketing presence, new customer acquisition, and footfall growth
  • Managed NSO (New Store and Area/City Launch) while delivering targeted SPSF
  • Monitored and forecasted marketing and sales trends, developing marketing strategies accordingly
  • Handled budgeting and marketing collaterals planning such as POSM in-store collaterals
  • Established affiliation tie-ups with brands and generated revenue through SOH (Space Hire).

Sr. Executive Marketing (Competition & Communication) - V Mart Retail Ltd.

06.2018 - 12.2018
  • Gathered data about consumers, competition, and market conditions
  • Converted complex data and findings into understandable tables, graphs, and written reports
  • Prepared competition extermination strategies
  • Measured the effectiveness of marketing campaigns & programs
  • Budgeted for executing campaigns to demoralize competition.

Executive Digital Analytics (Marketing) - Spencers.in (Spencer's Retail)

02.2016 - 05.2018
  • Handled the entire marketing & analytics reporting module
  • Interpreted data on a daily basis to make effective sales strategies and planning
  • Maintained and analyzed RFM data for driving sales and key marketing areas
  • Reviewed data associated with Google campaigns (performance marketing) and ensured accuracy for various analyses
  • Recommended and involved in process improvement initiatives like SOP's quality logs, etc.

Education

MBA in Marketing -

Symbiosis (SCDL)
01.2015

B.COM with (computers) -

G.S college of Comm. & Economics
01.2013

10+2 (Commerce) -

K.V No 1 Air Force
01.2010

Matriculation -

D.A.V Public School
01.2008

Emailid

akhil.katoch91@gmail.com

Contactno

9818511910

Languages

Hindi
First Language
English
Beginner
A1
Punjabi
Beginner
A1

Accomplishments

Three Times Employee of the Month Award in Cashify.

Best Marketer Award in V Mart & V2 Retails

Timeline

Marketing & Projects - Agrimaps & Samagralay

Agronex Technologies (P) Ltd (A Newly Built Startup)
01.2024 - Current

Sr Marketing Manager - Cashify

Manak Waste Management Pvt Ltd
05.2021 - 02.2024

Marketing Manager - V2 Retail Ltd.

11.2020 - 04.2021

Zonal Marketing Manager - V Mart Retail Ltd.

06.2018 - 09.2020

Sr. Executive Marketing (Competition & Communication) - V Mart Retail Ltd.

06.2018 - 12.2018

Executive Digital Analytics (Marketing) - Spencers.in (Spencer's Retail)

02.2016 - 05.2018

MBA in Marketing -

Symbiosis (SCDL)

B.COM with (computers) -

G.S college of Comm. & Economics

10+2 (Commerce) -

K.V No 1 Air Force

Matriculation -

D.A.V Public School

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AKHIL KATOCH