Akhil Kumar

• Created organization's mission and vision statements for use by employees.
• Identified business development challenges and customer concerns for proactive resolution.
• Directed technological improvements, reducing waste and business bottlenecks.
• Initiated strategy to drive company growth and increase market share and profitability.

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Negotiated, prepared, and signed contracts with clients.
• Led change and transformation across business areas to deliver benefits and align company resources.

Products Worked - Bitbns, Bitbns Pay, Playota, Onramp, Brand Campaigns and Partnerships

Bitbns -

• Planned and executed multiple branding campaigns. Initiated the first Brand advertisement .
• Negotiated client contracts and agreements to cultivate profitable business transactions.

Bitbns Pay -

• A first of its kind product developed to perform real time crypto transactions
• Was part of the development team along with the road map
• Post development drove campaigns for the product. CPI, CPM, CPC. Reached 1 M installation with the first few months of launch

Playota -

• A fantasy Cricket platform powered on blockchain
• PRoduct development, testing and user generation

OnRamp/ Recon -

• A payment gateway system built for cyrpto and gaming platforms

User Growth and Acquisition

• Planned marketing initiatives and leveraged referral network to promote business development.
• Identified appropriate marketing channels and target customers for campaigns.
• Developed campaigns and specific marketing strategies for new listings.
• Collaborated with external creative agencies to produce and marketing materials.
• Building Brand Presence of OKEx online and offline
• Collaboration with Influencers for campaign promotions and long term associations
• Social Media - Started structuring and building a soical present for OKEx India. Quora Ads and also building OKEx quota account with relevant answers from general accounts as well official account.

Localization

• Suggested improvement for user journey on the platform and also was part of the execution team
• Implementing India Specific Content and communication in regional languages
• Improving the KYC process and verification methods in P2P specific to Indian Region

India's largest crypto currency exchange with the widest coin portfolio.

Primary Focus - Driving User Acquisition and Growth for BITBNS and its Products

• Have been instrumental in driving Users on to the platform from launch of BITBNS.
• Was part of first ever Crypto Flash Sale in India, which resulted in SALE completion within 35 seconds of its launch and a acquisition of 1000+ users
• Lead online/offline marketing campaigns to enable all manner of organic and paid marketing for user conversion
• Performance marketing campaigns across all marketing channels (Social, Google, Affiliates) which drives 40% of user base on BITBNS
• Devised innovative growth strategies, by developing a deep understanding of our target consumers and use data and market intelligence to drive acquisition and retention efforts at each stage of customer life cycle.
• Devised Affiliate Campaign to drive traffic at constant flow as advertiser.

Working primarily on B2C Buyhatke Price comparison platform

• Drove operational improvements which resulted in savings and improved profit margins.
• Conceptualized and launched features such as real-time price comparison, recommendation engine, aggregated recently viewed products and aggregated search pages by leveraging user's E-commerce browsing history across stores.
• Built first of its kind strategy for user migration and retention enabled by deep linking our products to other shopping platforms, increased revenue by 10% over mobile app.
• Worked on Overlay mechanism to drive new users
• Built Partnership with Partners driving traffic to platform via CPL, CPC, CPM based campaigns
• Worked with Social Media influencers on promotions at very initial stages of Influencer Evolution

• Trained and developed new sales team associates in products, selling techniques and company procedures.
• Engaged with customers to effectively build rapport and lasting relationships.
• Implemented new marketing initiatives to drive sales and improve overall performance.
• Managed Over 30 chats per day and converted on average 4 sales