Akhil M S

• Digital Marketing Strategy & Execution: Develop and implement integrated digital marketing campaigns across social media, websites, and other digital platforms to drive traffic, audience engagement, and brand visibility.
  Work closely with cross-functional teams to create high-impact digital content and ensure alignment with brand messaging. Track and analyze key performance metrics (KPIs) to optimize campaigns for maximum engagement and performance. Improved client engagement by implementing targeted communication strategies. Developed strategic plans for client accounts, enhancing retention and growth.
• Influencer Marketing Management: Lead influencer marketing initiatives by identifying and collaborating with influencers across various platforms (Instagram, YouTube, etc.) to create authentic, brand-driven content.
  Manage end-to-end influencer partnerships, from influencer selection and contract negotiation to content strategy and performance analysis. Ensure the execution of influencer campaigns aligns with brand identity and targets the right demographic segments.
• Sales & Client Relationship Management: Drive digital sales across the Filmfare, Femina, Grazia, and GoodHomes brands, developing tailored advertising solutions and digital packages for clients. Cultivate and maintain strong relationships with existing clients, providing them with regular updates on campaign performance and new digital offerings. Identify new revenue streams and opportunities for brands through innovative digital advertising solutions, sponsorships, and partnerships. Managed client portfolios, fostering strong relationships to drive client satisfaction.
• Content Collaboration & Strategy: Collaborate with editorial and creative teams to design and deliver high-quality content that resonates with target audiences across both digital and social media platforms. Oversee the creation and execution of creative assets, ensuring they align with brand tone, audience interests, and campaign objectives.
• Reporting & Analysis: Provide in-depth campaign reports, performance analysis, and insights to stakeholders, highlighting successes, learnings, and opportunities for future campaigns. Stay updated on industry trends, emerging digital marketing tools, and influencer marketing best practices to maintain a competitive edge. Coordinated with internal teams to ensure seamless service delivery for clients.
• Increased revenue with upselling and cross-selling opportunities.

• Developing and managing a portfolio of Key Accounts
• Ensuring high levels of customer satisfaction as well as up-sell and cross-sell potential within existing customers to maximize share of wallet.
• Coordinating pre-sales and post-sales follow up
• Key Accounts Analysis & Monitoring market trends and providing regular competitor feedback
• Plan and designate project resources, prepare budgets, monitor progress, and keep stakeholders informed the entire way.
• Updating current and designing new recruiting procedures.
• Keeping track of recruiting metrics.

Worked closely with the in house sales team to carry out sales by funnelling the leads based on quality parameters

Reinvent team interaction with prospective clients to develop an innovative and creative sales pitch.
- Develop new business by networking with Potential customers. - Identify and qualify customer needs, develop sales strategies,negotiate and close profitable projects with a 75% success rate.

• Assisted in developing marketing campaigns to increase brand awareness.
• Coordinated promotional events to drive customer interest and sales.
• Conducted market research to support strategic planning efforts.
• Fostered partnerships with local businesses for cross-promotional opportunities.