Akhil Nandan Sahu
Performance Marketing Expr
Bengaluru,KA
Summary
Highly capable digital marketer with 8 years of experience in generating revenue, acquiring quality leads, and improving brand visibility for multiple clients using advanced techniques and artificial intelligence. Seeking a challenging opportunity where I can contribute to business growth while enhancing my skills
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work History
Performance Marketing Manager
Angel One
01.2023 - Current
- Spearheaded B2B marketing initiatives with a focus on performance-driven Google Search Ads, ensuring optimized campaign structure and ROI-positive results.
- Directed landing page content creation and optimization, significantly improving lead quality and conversion rates.
- Managed owned media remarketing campaigns across WhatsApp, Email, and SMS, effectively leveraging Angel One's internal database to boost retention and reactivation.
- Creating remarketing campaigns on Netcore to maximize the database.
- Proven ability to bridge data, content, and partnerships to deliver integrated growth strategies across paid, owned, and earned media.
Marketing Associate
TransUnion CIBIL
05.2021 - 01.2023
- Responsible for brand visibility as well as lead generation and revenue generation.
- Managing media agencies and negotiating affiliate partners to increase no of conversions from the website.
- Give brief to the data analytics team to get the right data cuts to run email marketing/SMS campaigns through Netcore.
- Making different segments of data according to the users past behaviour to attain the best outcomes.
- Creating remarketing campaigns on Netcore to maximize the database.
Assistant Manager Marketing
Setu Nutrition
06.2019 - 05.2021
- Responsible for sales & brand visibility to achieve the company's goal.
- Managing media agencies to get the best outcome for the company.
- Create Campaigns on AMS (Amazon Marketing Service) to achieve revenue targets.
- Create Email marketing campaigns on Mailchimp during specific events to boost sales on the website and customer retention.
- Read & Analyse reports on tools like Amazon pi, Google Analytics and Clevertap and create marketing & communication strategies accordingly.
Media Planner Biddable
Madison Media
07.2018 - 06.2019
- Taking brief from various clients like Godrej Properties, Kaya Clinic, IDFC Mutual funds about their goals.
- Create & Execute the campaigns on different platforms like Google Adwords, Double click bid manager, Facebook Advert, LinkedIn Ad etc.
- Optimize the running campaigns to achieve targets.
- Create reports & presentation for the client.
- Built and nurtured strategic partnerships with leading media and fintech platforms including The Mint, Moneycontrol, Network18, Times Internet, and Google Pay, positioning Angel One for amplified visibility and co-branded acquisition.
- Creating remarketing campaigns on Netcore to maximize the database.
- Led the Search Dominance Project, a cross-functional SEO initiative that improved the website's organic rankings on high-volume, high-intent keywords-resulting in a notable uplift in organic traffic.
SEM Executive
Adglobal360
04.2017 - 06.2018
- Taking brief from various clients like Maruti Suzuki, Muthoot Finance, Sobha Developers, DHI about their goals.
- Create & Execute the campaigns on different platforms like Google Adwords, Facebook Advert, LinkedIn Ad etc.
- Optimize the running campaigns to achieve targets.
- Create reports & presentation for the client.
- Make media plans to pitch to new clients for the business growth of the organization.
Education
PG Diploma - Mass Communication
India Today Media Institute
01.2015 - 01.2017
B. Tech - Electrical Engineering
Rungta college of engineering & Technology
01.2009 - 01.2014
Skills
Google AdWords
Meta Ads
Media Planning
Twitter Ads
Bing Ads
LinkedIn Ads
Adwords Editor
Web-engage
Negotiation
Timeline
Performance Marketing Manager
Angel One
01.2023 - Current
Marketing Associate
TransUnion CIBIL
05.2021 - 01.2023
Assistant Manager Marketing
Setu Nutrition
06.2019 - 05.2021
Media Planner Biddable
Madison Media
07.2018 - 06.2019
SEM Executive
Adglobal360
04.2017 - 06.2018
PG Diploma - Mass Communication
India Today Media Institute
01.2015 - 01.2017
B. Tech - Electrical Engineering
Rungta college of engineering & Technology
01.2009 - 01.2014