Akhil Sidana
Bangalore
Summary
Dynamic and results-driven Director of Growth & Partnerships with 9+ years of experience in fintech, capital markets, and e-commerce sectors. Proven expertise in app growth, product marketing, P&L management, and cross-functional leadership. Featured in YourStory Media for contributing expert insights on innovation, cost efficiency, and AI adoption in software. Now seeking new opportunities to leverage expertise in global markets.
Media Feature
- Featured in YourStory Media: Panelist at Tech Leaders' Conclave on balancing innovation and cost-efficiency in software, with a focus on AI and resource optimization. Read article here: https://rb.gy/jaxsx0
- Video Coverage in YourStory Media:
AI revolution in consumer enhancement experiences. Watch Video here: https://rb.gy/94kon7
Skills
- Growth Strategy & Business Expansion
- Strategic Partnerships & Alliances
- Data Analysis & Performance Optimization
- P&L Management & Revenue Growth
- Customer Acquisition & Retention
- Leadership & Team Development
- Product Marketing & UI/UX Improvement
Work History
Director - Growth & Strategic Partnerships
50Fin
06.2023 - Current
- B2C Growth & P&L Ownership: Leading overall app growth strategy, including loan disbursements, user lifecycle management, and monetization with complete P&L accountability. Increased app engagement & loan disbursements by 24.61%
- B2B2C & Strategic Partnerships: Developed and nurtured API-based partnerships with Fintech & Investech brands to embed digital LAS solutions, generating 68% of total loan disbursement revenue through these embedded partnerships.
- Marketing & Team Leadership: Leading the marketing team, including social media marketing & performance marketing. Focused on driving growth with a 27.32% increase in social media engagement and a 37% boost in-app loan disbursement through targeted performance ads.
- Revenue Innovation & New Initiatives: Launched personal loan products for non-LAS eligible users, driving an incremental revenue increase of 8.21%. Introduced app monetization strategies including securing advertising deals with multiple brands.
- Product Marketing: Worked closely with product, tech, and marketing teams to drive growth initiatives, enhance app features, and improve user journeys. Played a key role in product marketing by collaborating on UI/UX design for the app, optimizing user flow and elevating the overall user experience.
- Funnel Management & Data-Driven Optimization: Designed and implemented a comprehensive funnel management system to track and optimize user journeys from app installation to loan disbursement. Leveraged loan book insights to drive data-backed strategies, resulting in a 71.3% loan disbursement conversion rate and significantly enhancing performance marketing efficiency.
AVP - Growth
Sateeq
01.2023 - 04.2023
- Driving growth and revenue through developing and executing a strategic plan to increase market share, revenue, and customer base.
- Developing and implementing programs and campaigns to increase customer acquisition and retention.
- Leading cross-functional teams to identify and pursue new business opportunities and partnerships that align with the company's overall growth.
Growth Manager
Paytm
10.2022 - 12.2022
- Responsible for overall user growth for Paytm Wallet - acquisition, repeat and retention.
- Revenue growth for credit card users - Paytm Wallet.
- Conducted A/B tests in the Paytm App - Wallet CLP for improving Add Money journey.
Growth Manager
ZestMoney
08.2021 - 10.2022
- Implemented new marketing strategies for new users and converted them for first successful transaction resulting in 10L of GMV month on month.
- Launched first ever Zestastic Sale campaign for D2C brands resulting in GMV increase of 40%.
- Launched new categories and optimized in-app properties to increase DAU.
- Led solution selling strategy initiatives to maximize sales of BillPay Product.
Account Manager - Business Development
Sezzle India
10.2020 - 07.2021
- Closed enterprise accounts like - SkullCandy, TegoFit, Arata, Macmerise, Scarters, The Skin Elements, having combined GMV exceeding more than 250 Cr.
- Onboarded 101 merchants in a span of 6 months.
- Working closely with the product team on Sezzle Spends and Sezzle app to strategize new revenue streams.
Team Lead Manager - Account Management
Dineout
12.2017 - 09.2020
- Fast-tracked for promotion within 6 month period as Team Lead Manager in the Gurgaon region.
- Average commission of Dineout Pay wallet enhanced by 37.5%.
- Dineout Pay wallet boosted by 132% in the last 4 months (GMV).
Assistant Sales Manager
OYO Rooms
07.2017 - 12.2017
- Revived dead accounts and brought in some of largest revenue partners like HDFC Ergo, LG, Samsung, FedEx etc.
- Acquisition of corporate clients (PAN India).
- Offline demand channel for corporate (B2B Sales).
Territory Sales Manager
Coffee Day Beverages
10.2015 - 06.2017
- Achieved 110% of yearly target of new machine installation and achieved consistent growth of 7% in primary billing of products.
- Handled distributors, channel sales, primary and secondary billing.
- Acted as Area Manager - Sales for key accounts for 6 months and handled team of 4 Sales Executives.
Management Trainee, Business Development
Magma Fincorp
05.2015 - 10.2015
- Assisted established management staff with operational oversight, business development, and process improvement strategies.
Tools
- Strapi
- Mixpanel & Retool
- Clevertap & WebEngage
- Figma
- Salesforce
- Google Analytics & Data Studio
- Branch
- Google & Meta Ads
Certifications & Awards
- Digital Marketing Course - VSKILLS CERTIFIED (DIGITALVIDYA)
- Brand Management: Aligning Business, Brand and Behaviour - Authorized by University of London and London Business School and offered through Coursera
- Received Spot Award with title "Growth Swiss Army Knife" at ZestMoney
- Awarded as 'Sezzler of the Month' - December'2020.
- Recognized and awarded by Dineout as MVP for the month of October 2018.
- Promoted from Head of Growth to Director - Growth & Strategic Partnership in July 2024.
Education
MBA - Marketing
2015
B.Tech - Electronics And Communications Engineering
2013
Hobbies & Interest
Reading, Gaming, Tv Shows & Market Research
Timeline
Director - Growth & Strategic Partnerships - 50Fin
06.2023 - Current
AVP - Growth - Sateeq
01.2023 - 04.2023
Growth Manager - Paytm
10.2022 - 12.2022
Growth Manager - ZestMoney
08.2021 - 10.2022
Account Manager - Business Development - Sezzle India
10.2020 - 07.2021
Team Lead Manager - Account Management - Dineout
12.2017 - 09.2020
Assistant Sales Manager - OYO Rooms
07.2017 - 12.2017
Territory Sales Manager - Coffee Day Beverages
10.2015 - 06.2017
Management Trainee, Business Development - Magma Fincorp
05.2015 - 10.2015
Alliance University - MBA, Marketing
Maharishi Arvind Institute of Science & Management - B.Tech, Electronics And Communications Engineering
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