Akhil Srivastava

- Developed and executed performance marketing strategies driving growth and sales for Baby Forest on e-commerce platforms.
- Managed campaigns across Ecommerce (Amazon,Flipkart, & FIrstcry),Brand Store (Google, Facebook, & Insagram) and Qcommerce( Blinkit, Zepto, Swiggy & Bigbasket) and other channels, optimizing ad spend for maximum ROI.
- Analyzed performance data, providing insights to inform future marketing decisions.
- Collaborated with creative, sales, and product teams to align marketing efforts.
- Identified opportunities to drive growth, staying up-to-date with industry trends.

- Increased sales revenue by 50% within 4 months through targeted Amazon campaigns and Q-Com sale is improved 20% MOM.
- Improved ROI by 20% through optimized ad spend and campaign optimization.
- Grown brand awareness by 20% through social media campaigns and influencer partnerships.

- Oversee inventory levels, track stock movements, and maintain accurate records.

- Analyze sales trends and forecast inventory needs to prevent stockouts or overstocking.

-Negotiating contracts with key vendor and marketplace to reduce procurement costs

• Develop comprehensive e-commerce strategies aligned with overall business objectives including, sales targets, brand positioning, customer acquisition, and retention strategies.
• Analyze sales data, market trends, and competitor activities to identify opportunities for sales growth and optimize performance across different marketplaces.
• Cultivate strong relationships with e-commerce platform partners, negotiate terms and agreements, and stay updated on platform policies and changes that may impact the business.
• Conduct thorough keyword research to identify relevant terms for products based on the search volume.
• Write compelling and keyword-rich titles and descriptions that accurately reflect your products and address customer needs.
• Stay abreast of industry trends, technological advancements, and best practices in e-commerce, and proactively identify opportunities for innovation and improvement within the organization.
• Content Optimization: Create and optimize high-quality, keyword-rich content that drives organic traffic, improves search rankings, and enhances user engagement for long-term growth.

• Developing strategies for launching new products in the Internet Mobility (IM) and Consumer Electronics (CE) categories across various online platforms, including Google, Facebook, OTT, E-commerce, Amazon, Flipkart, and other media publishers.
• Engaging in negotiations with publishers to secure favorable media plans and advertising properties based on past performance metrics and cost-per-click (CPC)/cost-per-thousand impressions (CPM) rate.
• Assuming responsibility for end-to-end e-commerce and marketing/advertising solutions, encompassing display advertising, demand-side platforms (DSP), and search engine marketing (SEM), specifically for the IM and CE categories.
• Supervising the search and creative teams as a Key Account Manager (KAM).
• Managing campaigns on Flipkart and Amazon, aligning them with predetermined objectives.
• Handling monthly and quarterly billing processes for the respective categories.
• Analyzing monthly reports, extracting actionable insights, and implementing necessary campaign modifications based on the findings.

• Managing multiple brand accounts, overseeing their marketing and advertising activities.
• Ensuring product listings, maintaining hygiene standards, implementing A+ content, and managing brand stores on platforms such as Amazon, Flipkart, and other e-commerce websites.
• Developing monthly campaign and budget plans for each brand, executing AMS (Amazon Marketing Services) campaigns on Amazon, and driving monthly growth based on brand objectives and key performance indicators (KPIs).
• Providing valuable insights and optimizing Amazon Advertising campaigns to enhance conversion rates and product discoverability through effective listing strategies.
• Creating and Implementing the Flipkart PCA (Product Contextual Ads) and PLA (Product Listing Ads) plans.
• Strategizing and executing Amazon Ads, including activities like keyword research, product targeting, and ASIN (Amazon Standard Identification Number) research.
• Managing accounts across multiple markets, including the UK, UAE, and India, ensuring effective account management practices.

• Ensuring listing hygiene by meticulously maintaining accurate and up-to-date product listings, A+ content creation, and proficient image uploads across multiple e-commerce platforms.
• Managing client queries and maintaining regular communication to provide updates on the progress of their projects, while proactively addressing any concerns or issues that may arise.
• Collaborating with the internal Quality Assurance (QA) team to conduct daily checks on the team's output, ensuring high-quality deliverables and adherence to set standards.
• Establishing robust systems and processes to minimize escalations and ensure prompt response times, fostering a seamless and efficient workflow.