Akhila Suresh
Thrissur
Summary
Dynamic digital marketing professional with over 8 years of experience specializing in email marketing, marketing automation, lead and demand generation, SEO, and social media strategies. Proficient in industry-leading tools such as Klaviyo, Mailchimp, HubSpot, SendGrid, and Salesforce, demonstrating strong capabilities in automation, segmentation, and lifecycle campaigns. A data-driven approach combined with hands-on expertise in Google Analytics, A/B testing, email content creation, and Figma design focuses on optimizing customer journeys, enhancing engagement, and maximizing ROI. Committed to leveraging innovative strategies to drive measurable results and elevate brand presence in competitive markets.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Team Lead - Email Marketing Automation
Way.com
2021.08 - Current
- Managed 50+ monthly lifecycle and promotional campaigns, improving engagement and conversion through segmentation, A/B testing, and automation.
- Built and executed marketing automation workflows using Klaviyo, Mailchimp, Netcore, HubSpot, Sendgrid and Salesforce
- Designed and implemented lifecycle, lead nurturing, and demand generation campaigns to drive engagement and revenue
- Collaborated with cross-functional teams and stakeholders to create targeted, high-performing campaigns
- Developed error-free email templates with strong focus on quality assurance and platform compatibility
- Created compelling email content and Figma-based designs to enhance user engagement and conversions
- Executed social media marketing and seasonal digital campaigns including newsletters, surveys, and brand initiatives
- Conducted customer and product surveys, including NPS analysis, to understand behavior and improve marketing strategies
- Monitored and analyzed campaign performance using Google Analytics, A/B testing, KPIs, and dashboards
- Generated weekly and campaign-level reports with actionable insights to improve conversion rates and ROI
- Led successful email platform migration, resulting in improved performance and operational efficiency
- Trained and mentored team members on email marketing, segmentation, HTML coding, CRM tools, and best practices
- Managed team workflows, delegated tasks, conducted daily huddles, and monitored performance against targets
- Optimized customer journeys through data-driven decision-making and continuous campaign improvements
Market Research Specialist
Corpolinx pvt ltd
2019.03 - 2020.08
- Conducted LinkedIn research and web research to identify and gather prospect and client contact details
- Qualified leads and prospects based on relevance to events, conferences, target industries, and job roles
- Developed foundational knowledge of event topics, industry trends, and target audience segments
- Executed outbound lead generation through 60–70 daily calls and 100+ emails to engage potential delegates and sponsors
- Coordinated with MNCs, government departments, and ministries (Australia) to acquire high-quality industry contacts
- Worked across global markets including India, APAC, Indonesia, US, Europe, Sri Lanka, Bangladesh, and Australia
- Utilized CRM tools such as HubSpot and Salesforce for lead management, tracking, and pipeline updates
- Supported demand generation and database building through targeted outreach and prospecting strategies
Research Analyst
Uniqueleads Research pvt ltd
2017.03 - 2019.03
- Optimized lead generation and demand generation strategies using advanced digital marketing solutions for events and conferences
- Leveraged LinkedIn Sales Navigator, LinkedIn research, and web research to identify and engage high-quality B2B prospects
- Generated and qualified sales leads to accelerate pipeline growth and support revenue targets
- Developed new business through outbound marketing, including cold calling (100+ calls/day), email outreach, and social selling
- Built targeted databases of decision-makers across industries such as Finance, HR, IT, Law, Management, and Energy & Resources
- Conducted global prospecting across India, APAC, Indonesia, US, Europe, UK, New Zealand, Singapore, Sri Lanka, Bangladesh, and Australia
- Engaged with MNCs, government departments, and ministries to acquire delegate and sponsorship contacts
- Qualified prospects based on event relevance, industry, job roles, and business needs
- Maintained accurate and error-free data entry and lead management practices
- Utilized CRM platforms including HubSpot and Salesforce for lead tracking, pipeline management, and reporting
- Researched event topics, industry trends, and target audiences to support strategic outreach and campaign planning
Data Research Analyst
Profounds Labs Pvt td
2015.10 - 2016.08
- Identifies business needs and issues, capture qualified leads for the sales process.
- Concentrated on United states B2B market
- Email enrichment and Lead generation
- MS Office Proficiency
- Territory Specialist
- Trained in business development.
- Identifying potential customer base through industry research and target prospecting.
- Used our own platform called Vibe app co.
Education
Bachelor of Technology - Computer Science and Engineering
Christ Knowledge City
Kochi05.2015
Skills
- Email campaign management
- HTML markup language expertise
- Lead Generation
- Audience Segmentation
- Campaign automation expertise
- Quality management
- Effective team leadership
- Google Analytics expertise
- Content strategy development
- Data-driven performance reporting
- Assessment of performance outcomes
- Metric evaluation
- Customer segmentation strategy
Certification
- Google Analytics Certification, Google
- Email Marketing Certification, HubSpot
- Advanced Google Analytics, Google Academy
- Google Analytics for Power Users, Google Academy
- Getting Started With Google Analytics 360, Google Academy
- Build Responsive Real-World Websites with HTML&CSS, Udemy
- Klaviyo Certification, Klaviyo Academy
Timeline
Team Lead - Email Marketing Automation
Way.com
2021.08 - Current
Market Research Specialist
Corpolinx pvt ltd
2019.03 - 2020.08
Research Analyst
Uniqueleads Research pvt ltd
2017.03 - 2019.03
Data Research Analyst
Profounds Labs Pvt td
2015.10 - 2016.08
Bachelor of Technology - Computer Science and Engineering
Christ Knowledge City