Akhila V
Bangalore
Summary
Accomplished Marketing Manager with a proven track record at amanté India Ltd, adept in brand and content marketing. Leveraged influencer marketing and strategic thinking to elevate brand visibility and engagement, resulting in significant online growth. Skilled in CRM and a critical thinker, demonstrated through impactful campaigns and efficient operational optimizations.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager
amanté India Ltd
04.2020 - Current
- Steering content strategy for amanté, overseeing brand imagery, website content, and SEO-driven materials to enhance online visibility and engagement
- Ensure a consistent and engaging brand presence on the website by proactively creating and updating monthly and seasonal content that resonates with the target audience and aligns with amanté's brand identity
- Elevate brand aesthetics and visual storytelling by executing high-quality photoshoots that capture the essence of amanté's products and values, enhancing the overall brand image
- Drive impactful and conversion-oriented marketing campaigns by consistently delivering visually compelling and strategically aligned creatives for performance marketing initiatives
- Elevate brand visibility and engagement by strategically leveraging influencer marketing to reach and resonate with the target audience
- Optimize customer relationship management (CRM) initiatives by delivering compelling and targeted creatives for emailer and Facebook, fostering customer engagement, and strengthening brand loyalty
- Strengthen collaborative marketing efforts with e-commerce partners through the delivery of compelling and brand-aligned creatives, driving visibility and sales for amanté products on partner platforms
- Streamline operational costs and enhance overall efficiency by optimizing vendor expenses without compromising product or service quality
- Optimize customer satisfaction and response time by implementing an efficient query management process that addresses customer inquiries accurately and promptly
Assistant Marketing Manager
Page Industries Ltd
10.2018 - 03.2020
- Responsible for integrated marketing campaigns and brand building across, offline and online channels for Speedo
- Create, plan and execute events as per business needs and objectives
- Develop tie-ups with pools, schools, malls for events in metro cities, across India
- Create press releases and prepare information for the media in conjunction with agency
- Determine social media strategy, objectives, establish what needs to be accomplished and define how it will be done
- Interact with global team and adapt campaigns specific to Indian market
Senior Executive, Marketing
Future Lifestyle Fashions Ltd.
08.2016 - 10.2018
- Responsible for ideating and successfully implementing integrated marketing campaigns for brands Jealous 21, Indigo Nation and Scullers
- Strategically planning and conceptualizing brand campaigns with creative agencies
- Successfully launched an online to offline brand property #FreeJeansDay with an objective of generating product trials and induce brand salience
- Result: a total of 5000 walk-ins and trials
- Launched an ongoing blogger-led online to offline brand property #Jealous21Alert in order to promote season's stories, looks and trends
- Result: a month-on-month generation of database and a boost in walk-ins and business
- To establish the chinos category leadership, an integrated property #ScullersChinosForIndia was designed with a CSR angle
- 10,000 old pair of Scullers chinos were collected which was donated to the less-fortunate, in association with an NGO Goonj
- Public Relations: Responsible for the right visibility for the brands through product placements in leading fashion magazines and publications
- Inclusion of products in ongoing style and fashion shoots across publications
- Successfully hosted bloggers' and influencers' meets to build brand awareness and brand visibility
- Working closely everyday with brand team, retail ops and sales team to understand the improvements and support needed on the floor to push/boost business
Brand Services Manager
Lowe Lintas
12.2014 - 07.2016
- Accounts serviced include U.S
- Polo Assn., Tanishq and ELLE
- As a brand manager and strategist, ensured that campaigns were successfully delivered as per the client’s requirement
- Acted as the primary point of contact for all coordination and communication with the client
- Coordinated end-to-end shoot production for campaigns that involved Deepika Padukone as the brand ambassador for Tanishq
- Steep deadlines were always met for dynamic clients such as Tanishq
- Major campaigns worked on – ‘Promises’ campaign, Divyam by Tanishq, and ‘Timeless’ by Tanishq
Account Executive
Bates CHI & Partners
08.2011 - 11.2014
- Accounts serviced include Indigo Nation, Scullers, Vakil Housing, Vaswani Group, SPRRG, Sumeru, ETV, Getrim, ING Vysya Bank, Hindustan University and Shriram Builders
- Acted as the primary point of contact for all coordination, communication and interfacing with the client
- Part of various new business pitch, that resulted in few wins
- Organized focus group researches resulting in relevant insights for developing campaigns/products
- Coordinated between strategy, creative teams internally to ensure all tasks were performed within steep deadlines and to clients satisfaction
- Organized several multi-city/international shoots
- Secured 3 hikes since the time of my appointment
Education
Bachelors - Journalism & Communication
SBRR Mahajanas First Grade College
01.2011
Skills
- Brand Marketing
- Content Marketing
- Integrated marketing
- Strategic and critical thinker
- Influencer Marketing
- CRM
Hobbies and Interests
- Travelling and exploring new places
- Reading
- Drawing
Languages
- English, Native, Fluent
- Hindi, Native, Fluent
- Kannada, Native, Fluent
- Tulu, Native
Certification
Executive Management Program in Sales & Marketing Leadership from Indian Institute of Management, Lucknow
Timeline
Marketing Manager
amanté India Ltd
04.2020 - Current
Assistant Marketing Manager
Page Industries Ltd
10.2018 - 03.2020
Senior Executive, Marketing
Future Lifestyle Fashions Ltd.
08.2016 - 10.2018
Brand Services Manager
Lowe Lintas
12.2014 - 07.2016
Account Executive
Bates CHI & Partners
08.2011 - 11.2014
Bachelors - Journalism & Communication
SBRR Mahajanas First Grade College
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