Hi, I’m
Akhilesh Math
Performance Marketing Specialist
Bengaluru
Summary
Performance Marketing Specialist and Digital Marketing Strategist with 8+ years of experience delivering measurable business growth through full-funnel campaign execution, paid media management, marketing automation, and content coordination. Demonstrated success in B2B SaaS, tech, healthcare, and telecom industries. Proficient in leading multi-channel campaigns (Google Ads, Meta Ads, LinkedIn), optimizing lead generation funnels, automating workflows using tools like Mailchimp and WhatsApp API, and improving user engagement with analytics-backed insights. Passionate about data-driven marketing, agile testing, and developing scalable marketing systems.
Overview
7
years of professional experience
2
Certifications
Work History
Touch Interactive
Digital Marketing Analyst
10.2024 - 05.2025
Job overview
- Initiated market research studies and analyzed findings.
- Advised clients on best practices in SEO, PPC, social media management, email marketing, and other digital channels to help them achieve their goals more efficiently.
- Analyzed user behaviors on websites using tools such as Google Analytics, providing actionable insights for improvements in user experience and site performance.
- Created and managed multi-platform ad campaigns (Meta, Google, LinkedIn) to drive acquisition for SaaS clients.
- Conducted performance audits and implemented A/B testing strategies to improve ROI.
- Developed campaign automation sequences using WhatsApp API and CRM integrations to streamline onboarding.
- Collaborated with content and design teams to build optimized landing pages and digital assets.
- Delivered 20%+ improvement in conversion rates through continuous funnel iteration.
Subhag Healthtech Pvt Ltd
Digital Marketing & Performance Specialist
07.2023 - 10.2024
Job overview
- Managed cross-channel marketing campaigns, including paid ads and automated email workflows.
- Implemented campaign tracking and analytics dashboards using GA4 and Looker Studio.
- Reduced cost-per-lead and improved audience engagement with targeted remarketing strategies.
- Led digital PR and investor-focused campaigns with tailored messaging and channel-specific copy.
Live Networks
Co-Founder & Marketing Director
10.2020 - 06.2023
Job overview
- Planned and executed local area marketing strategies for BSNL FTTH services using paid media and CRM outreach.
- Built automated complaint handling systems using WhatsApp API.
- Developed creative content, media assets, and landing pages tailored for regional campaigns.
- Tracked and reported campaign performance and optimized conversion workflows.
- Streamlined operational processes for improved efficiency and cost reduction.
- Established foundational processes for business operations.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Redwood Algorithms
Analytics Consultant
08.2018 - 03.2020
Job overview
- Led workshops for clients on best practices in data analytics and visualization techniques, fostering stronger relationships and collaborations between organizations.
- Led media analytics using NLP and sentiment analysis for digital content performance.
- Created SEO-focused content strategies and landing page optimization for wellness and ed-tech brands.
- Integrated Google APIs for voice-to-text functionality in digital campaigns.
- Supported campaign planning, data visualization, and reporting for BFSI clients in the APAC region.
- Played a cross-functional role in business development, customer engagement, and content production.
Education
NMAMITKarkala
Bachelor of Engineering from Electronics And Communication
08.2010 - 07.2016
Skills
Performance Marketing & PPC (Google Ads, Meta, LinkedIn)
Accomplishments
IFBA Insta Awards 2023 – Runner-up, Food Blogging (Sizzler Trails)
Published Author – In the Face of Death, SheRose, Tabula Rasa
Certification
Advanced Google Ads Certification – Google
Timeline
Digital Marketing Analyst
Touch Interactive
10.2024 - 05.2025
Meta Certified Digital Marketing Associate
05-2024
Digital Marketing & Performance Specialist
Subhag Healthtech Pvt Ltd
07.2023 - 10.2024
Advanced Google Ads Certification – Google
08-2022
Co-Founder & Marketing Director
Live Networks
10.2020 - 06.2023
Analytics Consultant
Redwood Algorithms
08.2018 - 03.2020
NMAMIT
Bachelor of Engineering from Electronics And Communication
08.2010 - 07.2016
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