Akhilesh Prajapati
Lucknow
Summary
Marketing & Branding Professional over 15 years of qualitative experience in → ATL- BTL Activity → Product Launch → Event Management → Media Planning & Buying → Royalty Program → Retail Marketing Develop, drive and implement a brand marketing strategy in Assigned territory. Create distinctive brands through best in class campaigns, PR, social, sponsorship and events Advertisement cost analysis to low cost effective product promotion. ATL / BTL activity management to product launch and reach to right customer. Hard core branding strategic planning and execution to in given time line. Act as the key point of contact for vendor appointment. Enhanced career with Google Digital Marketing Certificates.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marcom Manager (Eastern UP)
Havells India Ltd.
01.2023 - Current
- Desing and structure the Brand Store to emphasize the Brand visibility.
- Various events/activity planning and organizing to increase footfall at brand store.
- Creativity and Innovative ideas to product display at retail outlets.
- Design and Organize Events for Dealer / Distributor (training, meets, stage program and tour).
- Brand recall management through Van activity, E-Rickshaw activity and Road shows.
- Design and involve in Retail Marketing Mix to Brand Building and boost customer sales.
- Market Visit for Brand Management and understand the competitor activities.
Marketing Manager (Uttar Pradesh)
Byju's (Think & Learn Private Limited)
04.2022 - 12.2022
- To drive effective BTL marketing campaigns: School Engagement and Apartment Activity.
- Develop lead generation campaign/program strategy to drive successful customer acquisition.
- Planning, budgeting and forecasting the lead requirements in adherence with Centre and team requirement.
- Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D (Door to Door).
- Responsible for cracking local assets along with national assets for lead generation.
Marcom Development Specialist (UP& UK)
Luminous Power Technologies Pvt. Ltd.
08.2019 - 03.2022
- Planning, Budgeting and Mana ATL and BTL Activity, POSM management.
- Market Visit, Inshop, outshop activity.
Asst. Marketing Manager (UP East)
OPPO Mobiles MU Pvt. Ltd.
05.2017 - 07.2019
- Planning, Budgeting and Managing ATL / BTL Activity, POSM management.
- All marketing activity with ROI analysis and reduce marketing expenses.
Marketing Manager (UP East)
Gionee Mobile (VVAPL)
12.2014 - 04.2017
- Exclusive Shop (Brand Store) opening and handling.
- Events Management, Inshop - Outshop Branding, OOH, Print & Electronic Media.
Marketing Coordinator
Ajanta India Ltd.(Ajanta Quartz)
07.2006 - 05.2014
- Achievements: Marketing Coordinator - FMCG and Electrical Div. Period - Apr'11 to May'14
- Area Sales Manager - Mobile Division Period - Dec'08 to Apr'11
- Marketing Executive - Mobile Division Period - July'06 to Nov' 08
Education
MBA - Marketing and Information Technology
Uttar Pradesh Technical University
LucknowB.A - Economics
V.B.S Purvanchal University
Jaunpur10+2 - maths
UP Board
Allahabad10th - Science
UP Board
AllahabadSkills
- Brand management
- Event planning
- Retail marketing
- Visual merchandising
- Budget forecasting
- Project management
Personal Information
- Date of Birth: 11/14/86
- Marital Status: Married
Certification
Google Digital Marketing Certificates
Web Page
http://akhilprofit.blogspot.in/
Father Name
Late Mr. Gopal Prajapati
Languages
Hindi
Native language
English
Advanced (C1)
C1
Timeline
Marcom Manager (Eastern UP)
Havells India Ltd.
01.2023 - Current
Marketing Manager (Uttar Pradesh)
Byju's (Think & Learn Private Limited)
04.2022 - 12.2022
Marcom Development Specialist (UP& UK)
Luminous Power Technologies Pvt. Ltd.
08.2019 - 03.2022
Asst. Marketing Manager (UP East)
OPPO Mobiles MU Pvt. Ltd.
05.2017 - 07.2019
Marketing Manager (UP East)
Gionee Mobile (VVAPL)
12.2014 - 04.2017
Marketing Coordinator
Ajanta India Ltd.(Ajanta Quartz)
07.2006 - 05.2014
MBA - Marketing and Information Technology
Uttar Pradesh Technical University
B.A - Economics
V.B.S Purvanchal University
10+2 - maths
UP Board
10th - Science
UP Board