Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Akib Siddiqui

New Delhi

Summary

Dynamic Marketing Professional with 2 years of experience in executing integrated marketing campaigns focused on customer acquisition and cross-sell strategies. Experienced in coordinating email campaign execution, tracking performance, and partnering with deployment teams to ensure timely delivery. Adept at creating impactful sales enablement materials and collaborating with cross-functional, global teams to drive pipeline generation and campaign success.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Associate Manager

HCLTech
05.2023 - Current
  • Executed demand generation and account-based marketing strategies that influenced $300M+ in sales pipeline.
  • Executed over 50 multi-platform demand generation campaigns in collaboration with solutions and sales teams.
  • Managed Event-specific landing page development for a key industry event, driving 350+ clicks, 750+ views, and attracting representatives from 180+ companies.
  • Helped set up 80+ meetings for an industry event through multi-platform campaigns and account-based marketing (ABM) efforts.
  • Collaborated with cross-functional teams to develop 50+ marketing assets, including blogs, whitepapers, brochures, and videos, enhancing the company’s thought leadership in the industry.
  • Successfully executed cross-sell and up-sell initiatives to existing customers, engaging 50+ clients and promoting products and services tailored to their specific needs.

Intern

The Leading Solutions
05.2022 - 06.2022
  • Conducted targeted market research, identified key target accounts and completed a research project on “A study on investment options and investors attitude towards investing in private insurance companies”.
  • Evaluated the various investment options available to investors and their perception towards them.
  • Assessed the attitude of the general public towards investment in insurance products.
  • Determined the differences in investor’s attitude towards investment in private and government insurance companies.
  • Pitched various investment options to friends and family and got hands on experience in the selling process.

Education

PGDM - Marketing And Finance

FORE School of Management
New Delhi
04.2023

B. Com(Hons) -

Deshbandhu College - University of Delhi
New Delhi
04.2021

Skills

  • Campaign Management
  • Content Marketing
  • Go-to-market strategy development
  • Microsoft office
  • Brand Development
  • Stakeholder Management
  • Project management
  • Social media marketing

Certification

  • Microsoft Excel- Data Visualisation, Excel Charts & Graphs, Udemy
  • Global Business Skills, Hardskills

Accomplishments

  • Recognized as a finalist for Campus Hire of the Year at the 2024 HCLTech Marketing Excellence Awards.
  • Nominated as a 4C Champion at the 2025 HCLTech Marketing Excellence Awards for demonstrating collaboration, courage, confidence and conviction, and consistency.

Timeline

Associate Manager

HCLTech
05.2023 - Current

Intern

The Leading Solutions
05.2022 - 06.2022

PGDM - Marketing And Finance

FORE School of Management

B. Com(Hons) -

Deshbandhu College - University of Delhi

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Akib Siddiqui