Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Akib Siddiqui

New Delhi

Summary

Marketing Analyst with 2 years of experience in B2B demand generation, account-based marketing (ABM), and multi-channel campaign execution within the IT services sector. Proven track record of collaborating with cross-functional and global teams to develop content assets, support go-to-market strategies, and deliver measurable business outcomes. Skilled in program execution, campaign reporting, and crafting compelling marketing narratives aligned with business goals.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Associate Manager

HCLTech
05.2023 - Current
  • Planned and executed integrated demand generation and ABM campaigns aligned with GTM objectives, contributing to over $300 million in influenced sales pipeline.
  • Led the end-to-end execution of 50+ multi-platform marketing campaigns in collaboration with sales, solutions, and regional marketing teams, delivering measurable impact.
  • Partnered with cross-functional and global SMEs to develop and promote over 50 marketing assets, strengthening thought leadership and driving GTM alignment across IT service lines.
  • Maintained program trackers and supported the preparation of quarterly reports and decks, capturing progress across overall marketing activities, and providing key insights.
  • Coordinated with internal stakeholders and external creative partners to deliver marketing assets on time, ensuring alignment with campaign goals and brand standards.
  • Oversaw the development of event-specific landing pages and digital assets for key industry events, generating 750+ views, 350+ clicks, and engagement from 180+ client organizations.
  • Executed multi-platform ABM and digital campaigns for key industry events, supporting social media promotions, and targeted outreach that contributed to 80+ client meetings.
  • Supported the execution of targeted cross-sell and up-sell marketing initiatives for existing clients, engaging over 50 clients to support retention and growth.

Education

PGDM - Marketing And Finance

FORE School of Management
New Delhi
04.2023

B. Com(Hons) -

Deshbandhu College - University of Delhi
New Delhi
04.2021

Skills

  • Demand generation
  • Account-based marketing
  • Campaign execution
  • Content development
  • Go-to-Market (GTM) Strategy
  • Event marketing
  • Social Media Marketing
  • Stakeholder Management
  • Vendor Management
  • Cross-functional collaboration

Certification

  • Microsoft Excel- Data Visualisation, Excel Charts & Graphs, Udemy
  • Global Business Skills, Hardskills

Accomplishments

  • Recognized as a finalist for Campus Hire of the Year at the 2024 HCLTech Marketing Excellence Awards
  • Nominated as a 4C Champion at the 2025 HCLTech Marketing Excellence Awards for demonstrating collaboration, courage, confidence, conviction, and consistency

Timeline

Associate Manager

HCLTech
05.2023 - Current

PGDM - Marketing And Finance

FORE School of Management

B. Com(Hons) -

Deshbandhu College - University of Delhi

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Akib Siddiqui