AKILA ARUMUGAM

• Championed a culture of innovation, encouraging team members to explore new ideas and challenge conventional approaches.
• Cultivated valuable relationships with external partners including manufacturers and distributors facilitating successful launches.
• Managed cross-functional teams to ensure timely delivery of high-quality products, resulting in strong stakeholder satisfaction.
• Coordinated with suppliers and vendors to negotiate contracts, ensuring cost-effective sourcing for materials and components.
• Enhanced product development processes by streamlining workflows and improving communication between departments.
• Conducted product inspections to meet organizational and industry standards and requirements.
• Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
• Implemented continuous improvement initiatives, identifying areas for growth and refining existing processes to enhance efficiency.
• Streamlined supply chain processes to reduce lead times, ensuring timely delivery of products.
• Established a culture of excellence within the merchandising team through coaching, mentoring, and goal setting.
• Collaborated with vendors to negotiate favorable contracts for product procurement, reducing costs.
• Conducted regular competitor analysis to stay ahead of industry trends and maintain market leadership.

Marketing Manager: To define long-term organizational strategic goals, building key customer relationships, identifying business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions

• Utilized market trends and target audience statistics to effectively and appropriately market products
• Researched developing trends to stay updated with new ideas and marketing practices.
• Analysis of trends and forecast of textile designs and products with high end fashion concepts.
• Strategies to retain existing export clients and ensure they stay satisfied and positive relationship is maintained.
• Recruited and hired capable team members to add value and diverse skills set to Merchandising department.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Website Development and management, improved website visibility through development and implementation of SEO strategies.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Optimized email campaigns to increase open and click-through rates.

Merchandising Manager: To Manage and optimize product production and merchandising with goals of driving revenue, maximizing conversion and minimizing costs.

• Developed and maintained relationships with customers and suppliers through account development.
• Accomplished multiple tasks within established timeframes.
• Maximized performance by monitoring daily activities and mentoring team members.
• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
• Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
• Launched quality assurance practices for each phase of development
• Collaborated with the design team to develop eye-catching packaging that resonated with target audiences.

• Responsible for new business initiatives and sustaining existing clients with dynamic and competitive strategies with high customer satisfaction.
• Developed in-depth knowledge of each client's business through research and regular on-site meetings.
• Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
• Streamlined costs through proactive examination and improvement of operations.
• Set and monitored annual budgets for departments and entire business.
• Manage design team in creative conception, development and production of textile products.
• Assess strengths and talents of designers and assign to projects accordingly.
• Liaise with vendors and designers concerning products and resources.
• Retail Brand Management.
• E-Commerce Management.

• Retail Brand Management including Market Research, Business Insights, Design inputs from marketing perspective, Branding, Tech packs creation, Photo Shoot management, Production follow up, Online Ecommerce website and portal management, Online and Offline marketing, Communication with Market place and retail stores, Obtaining sales data and business insights.
• To work with the internal team and the managers to increase business opportunities and thereby maximize revenue for the organization.
• To find potential new export customers, present to them, ultimately convert them into clients, and continue to grow business in the future.
• Strategies to retain existing export clients and ensure they stay satisfied and positive relationship is maintained.
• Manage a design team in the creative conception, development and production of textiles.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.

SKILLS DEVELOPED:

• Brand Value Analysis, Competitor analysis and Product Creation
• To grow, maintain and leveraging network
• Building strong relationships with clients
• Proactive Team Leader
• Performed research to uncover potential target areas, markets and industries.
• Devised effective marketing, sales and other promotional initiatives.

• To develop programs for a specific module.
• Organizing group activities in a batch.
• Tested server code to validate code changes.
• Analyzed customer needs to create and implement appropriate solutions.

SKILLS DEVELOPED:

• Enhanced to work in a team and acquired professional knowledge to achieve organization goal.
• Adaptable to corporate environment and culture.