AKS KHURANA
New Delhi
Summary
Dynamic Brand Manager with a proven track record at One Impression, where I spearheaded influencer marketing campaigns, significantly boosting brand visibility and engagement. Expert in brand positioning and building key relationships, I excel in analytics and strategic networking, achieving over 50 brand partnerships and substantial social media growth.
Overview
4
4
years of professional experience
Work History
Brand Manager
One Impression
Gurugram
06.2024 - Current
- Reached out to potential clients and got them on board to do various social media campaigns with our creator base
- Managed to get more than 50 different brands to start their influencer marketing journey and help grow their social media exponentially
- Worked on Macro/Mega creators campaigns with brands like Sugar Cosmetics, Zomato, Himalaya, Cetaphil etc
- Built key stakeholder relationships both internally and externally, and was seen as a key influencer in shaping product road-maps, platform strategy, and the overall One Impression narrative
- Provided dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Sales and Marketing Specialist
Orison International
Noida
11.2022 - Current
- Deep understanding of global markets, consumer preferences, and industry trends
- Finding qualified leads in both international and domestic markets for bulk orders
- Strong negotiation skills to secure favorable terms and close deals
- Excellent communication and interpersonal skills to build and maintain client relationships
- Proficiency in analyzing market data and sales metrics to make informed decisions
Account Management & Client Servicing
Freeskout
New Delhi
06.2022 - 10.2022
- Developed and executed digital marketing campaigns across multiple channels, including social media, email marketing, and display advertising
- Identified and recruited creators for brand partnerships, negotiated rates, and managed contracts
- Coordinated campaign logistics, including product shipments, content creation time lines, and creator communications
- Managed the company's social media presence and created engaging social media content and analyzed campaign results and provided recommendations for optimization
Sales and Branding Associate
Berry Berry India
New Delhi
07.2020 - 01.2022
- Managed the company's social media presence, resulting in a significant increase in followers and engagement
- Conducted market research and analyzed customer behavior to identify opportunities for brand growth and collaborated with cross-functional teams to ensure brand consistency across all touch points
- Led the creative direction and design for all marketing collateral, including website, social media, and print materials
- Developed and executed Sales strategies and negotiations online and offline for most of our products
Education
PROJECT MANAGEMENT -
MIT X PRO
Boston, Massachusetts08.2023
BBA - Branding & Advertising
NMIMS
Mumbai, Maharashtra05.2022
Skills
- Brand strategy
- Networking and relationship building
- Analytics and reporting
- Content strategy
- Brand development and awareness
- Content development
- SEO optimization
- Strategic networking
- Verbal and written communication
- Influencer collaboration
- Market research
- Business development
- Leadership and team building
Extracurricular Activities
Next Gen Leadership Program - Coursera Volunteer coordinator – Ankur School – New Delhi Student Fundraiser - United Way x Tata Mumbai Marathon 2019 Anchor - The Itch Summit 2020 SQL Bootcamp – Certificate course (Udemy) Strategic Marketing - Oxford Learning Lab Event Co-ordinator : World Cup screening 2023 @ DLF Promenade (11:11), etc.
Affiliations
- Was the dramatics head at my school and university winning 10+ trophies in theatre.
- Anchored our very first college event, The Itch Summit which featured some great conversations with people who have made a difference in their respected fields. Ex: Prahlad Kakkar, Neena Gupta, Ron Malhotra etc.
Timeline
Brand Manager
One Impression
06.2024 - Current
Sales and Marketing Specialist
Orison International
11.2022 - Current
Account Management & Client Servicing
Freeskout
06.2022 - 10.2022
Sales and Branding Associate
Berry Berry India
07.2020 - 01.2022
PROJECT MANAGEMENT -
MIT X PRO
BBA - Branding & Advertising
NMIMS
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