Aksha Bhuraria
Summary
Results-driven digital marketing leader with over 13 years of experience in both B2B and B2C marketing spanning across BFSI, SaaS and E-commerce sector. Proven track record in developing and executing multi-channel marketing strategies, performance marketing, brand campaigns, data-driven campaigns, and retention marketing. Adept at leading high-performing marketing teams, optimizing budgets for maximum ROI, and driving business growth in diverse, dynamic markets. Strong leadership skills with experience building and leading high-performance teams and external agencies to drive marketing success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Manager (Digital Marketing)
Tata AIA
Mumbai
06.2022 - 06.2025
- Develop annual operating budget and media plans aligning the same with overall business numbers
- Managed end-to-end marketing funnels from discovery to policy issuance, achieving a 100% increase in Annualized New Premium business via digital business since 2022.
- Plan Go-to-market strategy for new product launches - including marketing strategy, budget planning, sprint planning and leading teams to achieve common objective
- Creating and leading digital marketing campaigns for new customer acquisition and retention- Google Search, Bing search, UAC, Pmax, Demand Gen and other display channels - monitoring key performance metrics such as CAC, conversion rates and ROI.
- Implemented ASO strategies (keywords, creatives, reviews) resulting in 200% + increase in organic installs on Google Play and App Store. Conducted competitor benchmarking to refine positioning and app store content.
- Drive data-driven campaign leveraging Customer data platforms - Notifications, Whatsapp and Email campaigns to drive business growth.
- Analyse and optimise creatives, messaging and landing page journey to maximise ROI
- Leverage Gen AI tools to build speed and efficieny to campaigns - Canva AI, Midjourney and Chat GPT.
- Collaborate cross-functionally with product, analytics, call centers, business and content teams to optimize product adoption and go-to-market strategies.
Senior Cluster Manager (Performance and Product marketing)
Bajaj Finserv
Pune
12.2017 - 06.2022
- Performance and growth marketing - manage various digital assets (website, customer portal, app) and digital channels orchestration (SEO, SEM, Meta ads, display ads) for optimizing CAC.
- Collaboration with the digital partners ecosystem, delivering 25K+ leads monthly amounting to 15Cr+ business
- Manage the full lifecycle of user marketing - including acquisition,onboarding, retention, reactivation and monetisation journeys.
- Responsible for budget planning,managing P&L and cost of acquistion incurred by campaigns.
- Scaled digital products 2X (smartphones, laptops, etc.) via paid and remarketing campaigns for B2B (EMI Network) on the newly launched Bajaj Mall, collaborating with internal teams and agencies.
- Drive personalised, data-driven campaigns through email, SMS, web, push notifications, WhatsApp, in-app/on-site notifications using Oracle Responsys and Lemnisk.
- Established a new vertical – Context-Based Marketing, leveraging cultural trends, seasonality, and topicality for integrated digital campaigns to drive brand awareness and customer engagement. (e.g., Doctors’ Day campaign for Professional Loans).
- Enhanced tech capabilities on the Bajaj Finserv website, including a hyper-local store locator, offers & promotions portal, and personalized communication assets.
Marketing Manager
Excellon Software
Pune
05.2016 - 10.2017
- Established the company’s marketing structure, repositioned the brand, revamped the website, and developed a comprehensive media strategy.
- Created a sub-brand for the company's GST software – EXACT GSP Solution, launching a website in record 20 days with strategic online and offline marketing.
Online Marketing Manager
FirstCry.com
Pune
10.2014 - 04.2016
- Led content planning and creative visualization for website banners, Facebook & display marketing, and email marketing.
- Deliver highly personalized email marketing campaigns (birthday shopping, diaper re-stock reminder,etc) thereby increasing CTR by 10x and doubling conversions.
Senior Research Executive
TNS Global Pvt. Ltd
Mumbai
03.2011 - 10.2013
- Led customized primary quantitative research projects, including branding & communication, shopper & retail behavior, usage & attitudes, and product testing.
Education
Strategic Marketing For Leaders: Leveraging AI For Growth -
IIM Calcutta
08.2025
MBA - Marketing
N. L. Dalmia Institute of Management Studies & Research
01.2011
BMS - Management Studies
Mumbai University (Mithibai College)
01.2008
HSC -
Sydenham College
Maharashtra01.2005
SSC -
Dr. S. RadhaKrishnan Vidyalaya
Maharashtra01.2003
Skills
- Google Ads
- Meta Ads
- Linkedin Ads
- Clevertap
- Lemnisk
- Webengage
- Braze Campaign
- Oracle Responsys
- Google Analytics
- AppsFlyer
- Adobe Analytics
- SEM Rush
- Looker studio
- MS Office
- JIRA
- Google Tag Manager
Accomplishments
TATA AIA awards
Diva Performer of the year award - 2024
- Athena Award (Distinguished performance by a female employee, Dec 2022)
- Atlas Award (Exceptional performance, Dec 2022)
Bajaj Finserv Awards
- Hero of the Moment Award for launching the Context-Based Marketing vertical and scaling digital product sales for B2B business respectively.
- Led the Doctors’ Day campaign, which won the Best B2B Digital Campaign at the Drivers of Digital Awards in 2019
Certification
- Adobe Analytics Level 2
- Adobe Target Level 1
- Adobe experience Manager for Business users
Timeline
Senior Manager (Digital Marketing)
Tata AIA
06.2022 - 06.2025
Senior Cluster Manager (Performance and Product marketing)
Bajaj Finserv
12.2017 - 06.2022
Marketing Manager
Excellon Software
05.2016 - 10.2017
Online Marketing Manager
FirstCry.com
10.2014 - 04.2016
Senior Research Executive
TNS Global Pvt. Ltd
03.2011 - 10.2013
Strategic Marketing For Leaders: Leveraging AI For Growth -
IIM Calcutta
MBA - Marketing
N. L. Dalmia Institute of Management Studies & Research
BMS - Management Studies
Mumbai University (Mithibai College)
HSC -
Sydenham College
SSC -
Dr. S. RadhaKrishnan Vidyalaya
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