Akshansh Shrivastav
Delhi
Summary
Driven by a deep curiosity about consumer behavior and a passion for leveraging data to uncover insights, I specialize in crafting strategic solutions that align with customer needs and drive impactful business decisions.
Overview
2
2
years of professional experience
3
3
Certification
Work History
Digital Marketing Consultant
BAUER Engineering India Private Limited
Gurugram
11.2024 - Current
- Developing Strategy & Conducting Audit: I am crafting a digital marketing strategy that aligns with BAUER Engineering's business objectives
- This includes a detailed digital audit to identify areas for improvement and ensure data-driven decision-making
- Creating Digital Assets & Branding: I am designing key digital assets, including the company profile and standees, to elevate the brand's identity and ensure a cohesive visual presence across platforms
- Managing Social Media & Engagement: I oversee BAUER Engineering's social media accounts, creating engaging content and fostering regular interaction to build a consistent online presence and increase brand awareness
- Running Targeted Digital Ad Campaigns: I am executing digital ad campaigns across Google, LinkedIn, and print media, aiming to drive targeted traffic and generate qualified leads for BAUER Engineering
Marketing and Branding Consultant
TGT & Daily Discovery
07.2023 - 11.2024
- Company Overview: E-commerce Stores
- Designed and executed fully integrated marketing campaigns to elevate brand presence.
- Crafted and executed dynamic ad campaigns across Facebook and Instagram platforms.
- Developed and managed a Shopify website optimized for user experience.
- Executed strategic content creation designed to engage ideal customers and enhance online presence.
- Analyzed website traffic, social media engagement, and advertising campaigns using Facebook Pixel, Google Analytics, and Google Keyword Planner
Digital Marketing/Marketing Specialist
Squareboat Solutions Private Limited
07.2022 - 07.2023
- Specialized in IT services with a focus on design and application solutions.
- Cultivated a high-performing team culture which ensured marketing goals were exceeded.
- Enhanced brand awareness by effectively implementing SEO, SEM, PPC, and social media tactics.
- Developed engaging social media material, fostering stronger online communities and elevating brand recognition.
- Developed diverse marketing content to maintain brand alignment and captivate the target audience.
- Implemented advanced marketing automation techniques, elevating efficiency in outreach processes and driving higher conversion rates.
- Coordinated all aspects of a high-impact hackathon, from planning to sponsorship outreach.
- Contributed to lead generation efforts at IITF by delivering measurable results through effective representation and engagement.
Education
MSc - Marketing and Brand Management
Nottingham Trent University
United Kingdom01.2022
Bachelors in Business Administration -
New Delhi Institute of Management
New Delhi, India05.2019
Skills
- Strategic Growth Planning
- Online Audit Expertise
- SEM & PPC
- Digital Marketing Strategy
- Programmatic Advertising
- Marketing Process Optimization
- Data-Driven Problem-Solving
- Client Relationship Management
- Business-to-Business Marketing
- Event Marketing
Languages
Hindi
First Language
English
Advanced (C1)
C1
References
References available upon request.
Certification
- Entrepreneurship In Emerging Economies - Harvard Business School
- Brand Management: Aligning Business, Brand and Behavior - University Of London
- Advanced Digital Marketing - Techstack Institute
Accomplishments
- Academic Excellence Scholarship Holder (NTU)
- Employee of The Month (Squareboat)
- Distinction Holder (IP University)
Hobbies and Interests
- Psychology Enthusiast
- Podcaster
- Traveler
- Motorbiking
Timeline
Digital Marketing Consultant
BAUER Engineering India Private Limited
11.2024 - Current
Marketing and Branding Consultant
TGT & Daily Discovery
07.2023 - 11.2024
Digital Marketing/Marketing Specialist
Squareboat Solutions Private Limited
07.2022 - 07.2023
- Entrepreneurship In Emerging Economies - Harvard Business School
- Brand Management: Aligning Business, Brand and Behavior - University Of London
- Advanced Digital Marketing - Techstack Institute
MSc - Marketing and Brand Management
Nottingham Trent University
Bachelors in Business Administration -
New Delhi Institute of Management
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