Akshat Pandey

Revamped Way-To-Market strategy for the territory by,

• Territory management exercise: Insights of low reach-high potential area, industrial segments present and active, value proposition & pricing strategy to be followed.
• Channel management: Access of territory to entire territory for sales, capacity building by increasing resources in channel, providing them with product training & sales management through CRM system that improved tracking of leads, customer interactions, and forecasting accuracy.
• Driving lead generation: by assisting marketing team n creating targeted campaigns for 7000+ prospect customers segregated into industrial segments based on industry trends.

Handled IAT business for state of HP, Chandigarh & parts of South Punjab for a period of 15 months.

• Volume & Value growth over OR/OI business metrics of Overall, Direct & Channel.
• 40% VSD ratio by imparting VSD+ product training & presentations to channel resources & clientele.
• Territory penetration through key account acquisition of competition.
• Business development activity for IGs & Oil-free focused product through TTM exercise & consolidated list of 2000+ prospect accounts for marketing campaigns.

Looked after 'Oil Exploration, Cracking, Refining & Petrochemical'' industrial segment with key account handling of - IOCL Panipat Refinery & Naphtha Cracker, Cairn Oil & Gas, SP Bumi Armada Offshore.

• 'Collaborated' with Application & Engineering to propose more than 20 apt technical recommendations catering to particular industrial process.
• 'Communicated' complex sales and engineering concepts with timely product training to prospective users clearly and with constant customer focus.
• 'Investigated' competitor technical specifications, product data, industry standards and continually developed knowledge of product offerings which helped in 6 successful conversions.
• 'Developed' lead and proposed technical solutions that addressed customer requirements and generated sales worth 28 Lacs.