AKSHAT SINGH
Mumbai
Summary
Dynamic Senior Marketing Manager with a proven track record at JSW One Platforms, driving ₹2,000 Cr.+ GMV through strategic brand positioning and campaign management. Expert in ROAS modeling and cross-functional collaboration, achieving significant growth in engagement and sales. Adept at leveraging digital marketing strategies to enhance brand visibility and market impact.
Overview
3
3
years of professional experience
Work History
Senior Marketing Manager - Brand Manager
JSW One Platforms Limited
Mumbai
05.2023 - 04.2025
- Company Overview: E-Commerce and Tech Solutions
- Drove ₹2,000 Cr.+ GMV in FY25 by leading the GTM strategy for JSW One TMT, combining insight-led positioning, regional segmentation, and multiplatform content execution.
- Launched a high-impact brand campaign ('100% Certified'), achieving ₹100 Cr. average monthly GMV and a 12% increase in branded search through targeted messaging and CRM-driven outreach.
- Increased YouTube subscribers 1,750% (from 450 to 8,787) by building a thought-leadership video series (Masterclasses), driving top-funnel traffic and improving search visibility.
- Enabled ₹312 Cr. YoY sales growth through sales toolkits (pitches, content scripts, regional promos) used across WhatsApp, dealer networks, and on-ground activations.
- Reduced campaign-to-launch time by 25% by managing cross-functional teams (product, content, media, supply) to accelerate delivery of creative, packaging, and communication assets.
- Tripled engagement across WhatsApp micro-communities (4,600+ users across 15 states) through segmented content and persona-driven messaging for regional cohorts.
- Used SWOT + PLM frameworks to define category whitespace, guide narrative structure, and build distinct brand messaging for JSW One TMT and Concrete in a platform-led brand environment.
- E-Commerce and Tech Solutions
Strategy Consultant (Part-Time)
NMCAD Lab IISc
Bangalore
07.2022 - 09.2022
- Company Overview: Research institution focused on science and engineering
- Conceptualized $60Mn Fundraise strategy & timeline via identification of key growth metrics in next 5 years.
- Formulated investment thesis via financial modeling & valuation for ~$10Mn funds from institutional & strategic investors.
- Devised Term Sheet clauses & Anti-Dilution Strategy; Calc. TAM, SAM, SOM & CAC for interested institutional VCs.
- Strategized for Pre-Series A SPAC-IPO with a potential of raising $6-8 million in 1st year of implementation.
- Developed ESOP & MSOP policy & models; Increased pitch accuracy by >95% through Diligence Metrics.
- Forecasted an increase of 60% by conducting a market research analysis of the EV mobility industry by 2050.
- Research institution focused on science and engineering
Management Trainee
ICICI Bank Ltd
04.2022 - 06.2022
- Company Overview: Indian multinational bank and financial services company
- Maximized arbitrage INR/USD by ~15% by analyzing & monitoring NDF market for the 5 preceding years.
- Extrapolated 7 out of 50+ variables as prominent thereby improving the forecasting accuracy by 20%.
- Improved market deal accuracy by 89% by automating the process using Macro/VBA based Dashboard.
- Attained 90% dashboard accuracy by hands-on dealing in the Onshore/Offshore NDF in 4+ currencies.
- Indian multinational bank and financial services company
Education
MBA -
IIM Calcutta
Kolkata, India07.2023
B.Com (Hons.) - Marketing
Banaras Hindu University
Varanasi, India07.2021
Diploma (3 Years) - Faculty of Arts
Banaras Hindu University (BHU)
Varanasi, India05.2020
Class XII -
CBSE
India05.2017
Class X -
CBSE
India05.2015
Skills
- ROAS/ROMI model
- Brand positioning
- Campaign strategy
- Campaign management
- Strategic digital marketing
- Financial model
- P&L and spends tracking
- CMS
- Website management
- IVR enablement
- SF integration
Accomplishments
- Led the '100% Certified' national digital campaign across Meta and Google, reaching 12M+ with high engagement and cost-effective CPV, all within ₹44L.
- Reduced reshipment time by 80% within 2-3 days and proposed an alternate delivery model strategy at Flipkart.
- Top performer in a team of 8 in Live Project offered by the Dept. of Aerospace Eng., IISc Bangalore.
Projects
Flipkart Operations Project, 01/01/22, 12/31/22, India, Live project with Flipkart focusing on operational enhancements., Reduced reshipment time by 80% within 2-3 days; Proposed an alternate delivery model strategy., Increased Inventory shelf space by ~18%; Cut down inventory pile-up in the warehouse by approximately 30%. Kutchina - Live Project, 01/01/22, 12/31/22, Kolkata, West Bengal, Live project with Kutchina focused on sales performance., Accelerated market expansion by 30%; Developed a growth strategy by analyzing 18+ parameters., Spearheaded market research across 30+ stores in Kolkata; Increased customer conversion by 20%.
Timeline
Senior Marketing Manager - Brand Manager
JSW One Platforms Limited
05.2023 - 04.2025
Strategy Consultant (Part-Time)
NMCAD Lab IISc
07.2022 - 09.2022
Management Trainee
ICICI Bank Ltd
04.2022 - 06.2022
MBA -
IIM Calcutta
B.Com (Hons.) - Marketing
Banaras Hindu University
Diploma (3 Years) - Faculty of Arts
Banaras Hindu University (BHU)
Class XII -
CBSE
Class X -
CBSE
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