Akshat Singh
Advertising Specialist
Delhi NCR
Summary
As an advertising specialist and experience across industries including Media Publishing House and Media Agency have boosted my skills in planning and delivering brand specific campaigns ensuring goals are met.
I will be bringing a unique blend of experience on the table as a Media Manager at Chanel ensuring to create compelling media plans and pre-post campaign delivery.
Overview
11
11
years of professional experience
Work History
Account Manager
The Media Ant
06.2024 - Current
- Leading media planning, budgeting, buying, and execution for a portfolio of five major brands across luxury, fashion, and technology. Movado, Ethos, Tarun Tahiliani, Fujifilm and Sandisk.
- Managing end-to-end campaign delivery for the above brands across multiple media verticals including traditional, digital and new age, from channel strategy and investment allocation to optimization and performance reporting.
- Coordinating as a strategic interface between brand teams, creative agencies, and media partners.
- Understanding market trends, media consumption patterns etc. to create media plans for brands.
- Additional responsibility includes onboarding new brands for long term business and impact.
- Internally delivered 100%+ of my 2025 annual targets of 15cr combined ensuring brand equity and SOV is maintained in the market.
- Externally, retained 100% of accounts for 2026 media spends on Digital, OOH, Events, Print, Airport and BTL ensuring timely delivery on campaign optimization, campaign performance reports, ideation and innovation delivery.
Manager Ideation
Dainik Bhaskar Group
10.2022 - 03.2024
- Responsible for creating IPs and brand specific ideation with an objective to increase market share in MP, CG, RJ, GJ, HP and Haryana.
- Developed custom media and branded IP solutions across print, and experiential platforms. Acted as a brand custodian for National Corporate Accounts.
- Ideated end to end event in Dubai to onboard HNIs from the various states excelling in their industry generating a profit of 14%.
- Worked with premium advertisers including Hiranandani Group and Mercedes-Benz to deliver high-impact brand campaigns with an objective to create Top of the Funnel awareness in the mentioned states.
Sales Specialist
Infoedge India Ltd.
07.2020 - 09.2022
- Worked as a specialist in a B2B2C environment and achieved quarter and annual targets as per the internal metrics and KPIs.
- I learnt sales channels and operations in this role helping me in understanding the blend of AdvertisingSales and the lens to look at ROI with every campaign being executed by me in current role at The Media Ant.
Customer Service Agent
Amazon
07.2015 - 03.2018
- Delivered high-volume, process-driven customer operations in a global service environment
Education
MBA - Marketing
ITM Business School
Mumbai01.2020
Skills
- Media Planning
- Media Buying
- Campaign Pre-Post Delivery
- Stakeholder Management
- Brand Management
- Budget Planning
Timeline
Account Manager
The Media Ant
06.2024 - Current
Manager Ideation
Dainik Bhaskar Group
10.2022 - 03.2024
Sales Specialist
Infoedge India Ltd.
07.2020 - 09.2022
Customer Service Agent
Amazon
07.2015 - 03.2018
MBA - Marketing
ITM Business School