Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
DeliveryDriver
AKSHAT SONI

AKSHAT SONI

Uber - Business Strategy
Bangalore,Karnataka

Summary

Dynamic business strategist with a proven track record at Uber India and Flipkart, driving significant revenue growth and market share expansion. Expert in P&L management and stakeholder engagement, I spearheaded innovative strategies that resulted in multimillion-dollar savings and impressive GMV increases. Passionate about leveraging data-driven insights to foster cross-functional collaboration and achieve outstanding results.

Overview

3
3
years of professional experience

Work History

Manager (Business Strategy - Uber Bike)

Uber India Pvt. Ltd.
Bangalore
11.2024 - Current
  • Established Bike Taxi category in INSA, contributing to 20% of Uber trips and capturing 25% market share with a GMV of approximately $226 million
  • Managed $77 million revenue from Hyderabad, Mumbai, and international markets, driving a year-on-year increase of nearly 40% through effective P&L management.
  • Spearheaded business model innovation in Bike segment, resulting in over $10 million savings that translated into roughly $20 million incremental GMV.
  • Orchestrated strategic brand partnerships to generate 13 million digital impressions in Mumbai, leading to nearly 0.6 million clicks in a month.
  • Directed financial strategy for INSA, with investments nearing $7.7 million across more than 30 cities in India, Bangladesh, and Sri Lanka, to maintain a consistent growth rate of about 40% year over year.
  • Attained a remarkable trip growth rate of 60% year-over-year in Hyderabad, with 4.4 million monthly trips; achieved an impressive 90% year-over-year increase in Bangladesh, and a substantial 2.5x growth in Sri Lanka.

Category Manager (Groceries)

Flipkart Internet Pvt Ltd
Bangalore
07.2024 - 11.2024
  • Achieved approximately 25% category share through leadership of five-member team focused on Foods Category growth in South India.
  • Oversaw nearly $60 million GMV business, ensuring effective control of P&L with an average growth of ~7% MoM.
  • Developed category strategies to enhance product assortment and customer experience, adding 50 new product additions, leading to a ~35% increase in Merch GMV QoQ.

Program Manager (Beauty & Personal Care)

Flipkart Internet Pvt Ltd
Bangalore
01.2024 - 06.2024
  • Successfully planned and organized mega beauty event Flipkart Glam Up’24 at the country's most auspicious venue, Jio World Convention Centre, Mumbai.
  • Achieved over 600 million social media views and engaged 2,000+ influencers in attendance.
  • Facilitated participation of 45+ brands, resulting in eight new product development launches.
  • Maximized growth of premium beauty portfolio with 19 brand groups, yielding 46% year-over-year growth.
  • Drove ad campaigns for five brands on Flipkart Ads, increasing revenue threefold for Cetaphil.
  • Generated 2.5 times revenue growth for L’Oreal PPD through targeted advertising strategies.
  • Designed and launched four licensee NPDs, including Reebok, Real Madrid, and Barcelona fragrances.
  • Contributed nearly $1 million incremental GMV through innovative fragrance launches.

Manager (Groceries)

Flipkart Internet Pvt Ltd
Bangalore
06.2023 - 12.2023
  • Drove management of over $20 million GMV, with 22% QoQ growth in regional output from Kerala and TN.
  • Achieved a 22% incremental New Customer (NC) conversion and an 8% retention uplift in the Kerala market within first six months.
  • Executed merchandising experiments to realize approximately 10% increase in AOV (Avg Order Value), adding $2.3 million incremental GMV.
  • Created comprehensive playbook for Festive Store launches on app, leading to ~4.5% CTR improvement and ~7% RC retention boost.

Business Intern (Growth & Monetization – Ads)

Flipkart Internet Pvt Ltd
Bangalore
04.2022 - 06.2023
  • Established baseline playbook for onboarding media agencies on Flipkart Ads platform targeting Tier 2 and 3 Indian cities.
  • Initiated project with over 75 media agencies, conducting more than 45 virtual walk-throughs of Ads platform.
  • Successfully onboarded over 10 agencies, significantly enhancing operational reach.
  • Facilitated expansion to approximately 200 agencies, contributing around $40 million in annual business.

Education

MBA -

Indian Institute of Management (IIM)
Bangalore
03-2023

B.Tech -

Maulana Azad National Institute of Technology (NIT)
Bhopal
03-2021

Skills

  • Business strategy and market analysis
  • P&L management and revenue growth
  • Strategic partnerships
  • Stakeholder management
  • Data-driven decision making
  • Cross-functional team leadership

Affiliations

  • National finalists (1/10 of over 2,000 teams): Diageo Bespirited Business Strategy Case Competition. Designed marketing investments, and demand plan of spirits in India
  • National finalists (1/11 of over 1,000 teams): Solaris New Product Development Case Competition. Designed the sensory Diabetic Foot Ulcer (DFU) device and developed the GTM strategy for the product in the Indian market
  • Awarded as the Best Team in Flipkart Grocery Category for achieving a noteworthy business expansion of 18% growth in GMV quarter over quarter

Timeline

Manager (Business Strategy - Uber Bike)

Uber India Pvt. Ltd.
11.2024 - Current

Category Manager (Groceries)

Flipkart Internet Pvt Ltd
07.2024 - 11.2024

Program Manager (Beauty & Personal Care)

Flipkart Internet Pvt Ltd
01.2024 - 06.2024

Manager (Groceries)

Flipkart Internet Pvt Ltd
06.2023 - 12.2023

Business Intern (Growth & Monetization – Ads)

Flipkart Internet Pvt Ltd
04.2022 - 06.2023

MBA -

Indian Institute of Management (IIM)

B.Tech -

Maulana Azad National Institute of Technology (NIT)

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