Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Akshatha H.M

Akshatha H.M

Business Development & Marketing Specialist
Bangalore

Summary

Accomplished Business Development & Marketing professional with 4+ years in Business Optimization, Content strategy and Account management experience as an integral part of a fast-paced sales team. Managed portfolio of over 8 accounts which generated > $650k in revenue in Q4 - 2022. Strategic thinker and proactive problem solver with expertise in consultative selling and territory sales management including cultivating and maintaining strong customer relationships.

Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work History

Senior Business & Marketing Specialist

Google
Bangalore
01.2023 - Current
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Successfully optimized 450+ Business Campaigns of > 120 clients, with analytical diagnosis and solutions around Bidding Strategy, SEO Keywords, Brand Personalized Audience Target, ROI in span of 5 months.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Collaborated with cross-functional teams to create and execute joint business plans that drive revenue growth and customer acquisition.
  • Managed portfolio of 6 accounts which generated > $40k in revenue in 2022 Identified potential markets to capitalize on underserved areas.

Marketing Specialist

Google
Bangalore
02.2021 - 12.2022
  • Led Optimization & Business Growth project for E-commerce, F&B, Financial Tech, Hyperlocal Services & many more industries resulting in conversion of 30% +, grew Return on Ad spend by 5% and helped with retention rate of customers.
  • Conducted regular business reviews with partners to evaluate performance, identify areas for improvement, and develop action plans to achieve mutual goals.
  • Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.

Investment Research Analyst

Goldman Sachs
Bangalore
07.2019 - 07.2020
  • Managed over 40 high net worth client request from PWM, CIMD to provide report access.
  • Utilized Bloomberg, Factset, and S&P platforms to deliver investment research to clients in-depth with key research metrics, resulting in increased client satisfaction.
  • Acted as team leader in group projects, delegating tasks and providing feedback.

Amazon Content Associate

Alexa Skill Application
Bangalore
05.2018 - 04.2019
  • Spearheaded PAN India team of 5 across Content communication, Marketing, Quality & Operations in revamp of User Experience journey.
  • Driven Kaizen to improve skill efficiency and conducted User Acceptance Test to eliminate redundant test cases & input value added plans.
  • Ideated and implemented a new user interface design for the Alexa app, leading to increase in user engagement.

Education

B.Com Professional -

Christ University
Bangalore, India
05.2015 - 06.2018

Chartered Business Accountant -

Chartered Institute of Management Accounts
London, UK
06.2016 - 06.2017

Skills

Marketing Analytics, SalesForce CRM, Strategic Planning & Execution , Campaign Management , Client & Customer Relationship Building, Digital Marketing proficiency

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Accomplishments

Promoted as 'Senior Specialist in Business & Campaign Management' in Jan 2023 for excellence in Client management & Business growth - Google

Felicitated with 'Extraordinary Client Services' for optimizing the business growth campaigns and providing strategic recommendations for partner agencies - Google

Felicitated with 'Innovator's Award' for automating 80% of the operations process which took an Avg. of 10 hours/person per week and launch time of 24 - 48 Hours - Google

Timeline

Senior Business & Marketing Specialist

Google
01.2023 - Current

Marketing Specialist

Google
02.2021 - 12.2022

Investment Research Analyst

Goldman Sachs
07.2019 - 07.2020

Amazon Content Associate

Alexa Skill Application
05.2018 - 04.2019

Chartered Business Accountant -

Chartered Institute of Management Accounts
06.2016 - 06.2017

B.Com Professional -

Christ University
05.2015 - 06.2018

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Akshatha H.MBusiness Development & Marketing Specialist