AKSHATHA K

Creative Content Writer with 4+ years of experience crafting compelling marketing narratives for B2C audiences. Adept at leveraging AI tools like Jasper and ShortlyAI to refine AI-generated content drafts into high-impact pieces that resonate with target markets and align with brand voice. Proven ability to develop and execute data-driven content strategies that drive engagement and conversions. Passionate about pushing boundaries and fostering innovation in content marketing.

1. Quantitative Marketing Research - IIMB

As a data-driven content writer, I believe in leveraging the power of technology to create impactful and engaging content. Here's a breakdown of the tools that fuel my content creation process:

Writing & Editing Essentials:

• Google Workspace & Microsoft Suite: I'm comfortable navigating both platforms, allowing me to collaborate seamlessly with teams and write in my preferred environment.
• Grammarly: This trusty companion ensures my writing shines by catching errors and suggesting stylistic improvements.

SEO & Research Powerhouse:

• SEMrush (or Ahrefs): I utilize these SEO tools to research relevant keywords and identify opportunities to optimize content for better search engine visibility.

Content Management Made Easy:

• WordPress: My experience with WordPress allows me to publish captivating content and manage website content efficiently.

Project Management & Organization:

• Asana & Trello: These project management tools are instrumental in keeping projects on track, delegating tasks effectively, and ensuring timely content delivery.

Content Creation & Design:

• Canva & Adobe Creative Suite: I possess decent skills in these platforms, enabling me to create visually appealing graphics, infographics, and presentations that complement my writing.

AI-Powered Content Revolution:

• Jasper, ShortlyAI & Ryte: I'm a strong advocate for AI-powered content creation. These tools help me streamline the content creation process by generating initial drafts, freeing up time for refinement and ensuring content aligns with brand voice and maintains high quality. Ryte, in particular, can also be helpful for comprehensive content optimization tasks.

Continuous Learning & Adaptability:

I'm a quick learner and always open to exploring new tools that enhance the content creation process. I'm particularly interested in learning any additional tools Crossover uses, especially those that further empower AI-powered content creation and SEO optimization.

By strategically utilizing this software toolkit, I can deliver high-quality, optimized content that resonates with audiences and achieves your business goals.