Akshatha Sagar
Bengaluru
Summary
Dynamic Strategy Manager with a proven track record at Nourisho, driving brand strategy and portfolio expansion. Expert in 360 marketing campaigns and P&L ownership, successfully launched the 'Fresh' category. Adept at cross-functional leadership and digital marketing, enhancing brand awareness and engagement through innovative campaigns.
Overview
9
9
years of professional experience
Work History
Strategy Manager
Nourisho
Bengaluru
05.2025 - 11.2025
- Led brand strategy and portfolio expansion for a clean-label consumer brand.
- Onboarded 70+ brands and 800+ SKUs in 5 months, strengthening category presence.
- Owned brand P&L, balancing growth investments with profitability.
- Drove brand communication, influencer marketing, and digital campaigns to increase awareness and engagement.
- Launched the 'Fresh' category (milk, fruits, and vegetables) using a zero-inventory model.
- Worked closely with leadership on the brand roadmap, category planning, and long-term growth strategy.
Co-Founder (D2C Brand)
Boujeelife
Bengaluru
05.2022 - 04.2025
- Built and scaled a D2C lifestyle brand from scratch.
- Led end-to-end development and launch of 50+ SKUs, including concept, sourcing, pricing, packaging, and GTM.
- Defined brand identity, tone of voice, and visual guidelines across platforms.
- Executed digital, influencer, and marketplace campaigns driving awareness and sales.
- Managed creative, packaging, and digital agencies.
- Owned inventory planning, vendor negotiations, and campaign ROI tracking.
Brand Manager
Garuda Polyflex Pvt Ltd
07.2022 - 10.2022
- Led brand revamp to modernize brand perception.
- Executed ATL, BTL, and SMO campaigns.
- Launched festive gifting packs, contributing to seasonal revenue uplift.
Deputy Marketing Manager
Unibic Foods India Pvt Ltd
09.2018 - 07.2022
- Planned and executed 360 brand campaigns, including national TVCs.
- Led NPD launches (Snappers, Choco Ecstasy) from concept to market.
- Managed digital, influencer, and e-commerce marketing.
- Worked closely with sales on trade marketing, POSM, and channel strategy.
- Tracked performance across TV, Print, Digital, and Trade.
Sales Officer
Mars Wrigley
08.2016 - 04.2018
- Managed GT, MT, and Institutional Sales across multiple regions.
- Expanded distributor networks and improved secondary sales performance.
Education
PGDM - Digital Strategy
IIM Raipur
04-2020
MBA - Marketing
Pune University
Pune04-2016
BCA -
Pune University
Pune04-2014
Skills
- Brand Strategy & Positioning
- 360 Marketing Campaigns
- New Product Development (NPD)
- Product Launch & GTM
- Consumer insights and market research
- Digital & Influencer Marketing
- Trade Marketing & POSM
- Packaging & Visual Identity
- Budgeting & P&L Ownership
- Agency & Vendor Management
- E-commerce & D2C Marketing
- Cross-functional Leadership
Timeline
Strategy Manager
Nourisho
05.2025 - 11.2025
Brand Manager
Garuda Polyflex Pvt Ltd
07.2022 - 10.2022
Co-Founder (D2C Brand)
Boujeelife
05.2022 - 04.2025
Deputy Marketing Manager
Unibic Foods India Pvt Ltd
09.2018 - 07.2022
Sales Officer
Mars Wrigley
08.2016 - 04.2018
PGDM - Digital Strategy
IIM Raipur
MBA - Marketing
Pune University
BCA -
Pune University