Akshay Ashok Dahibhate
Mysuru
Summary
Senior Email Marketing Manager with 13+ years of experience leading high-impact B2B & B2C email marketing programs across global markets (US, UK, APAC). Proven expertise in end-to-end email campaign execution, marketing automation, audience segmentation, A/B testing, and performance optimization, delivering measurable improvements in engagement, conversions, pipeline contribution, and revenue influence. Hands-on with HubSpot, Salesforce Marketing Cloud, Adobe Experience Manager, Mapp Engage, and AI-powered ESPs. Known for strong ownership, advanced QA standards, data-driven decision-making, and effective collaboration with cross-functional global teams.
Overview
13
13
years of professional experience
6
6
Certification
Work History
Senior Manager
EvolveBPM
Bangalore
10.2022 - 09.2024
- Led a team of 8 email marketing specialists, ensuring smooth end-to-end execution of high-volume B2B email campaigns for US, UK & APAC clients.
- Implemented data-driven strategies to enhance client engagement and retention across diverse markets.
- Managed a team of 10+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Established effective communication channels between different departments within the organization.
- Participated in recruitment initiatives by interviewing potential candidates and selecting suitable hires.
- Actively managed cross-team coordination between QA, Design, Data, and Campaign Execution teams to ensure seamless workflow and timely delivery.
- Hands-on expertise with Cluster (AI-powered ESP) for campaign setup, automation journeys, CRM workflows, targeting, and personalized content delivery.
- Utilized Cluster's AI content generation features to improve subject lines, copy quality, personalization, and engagement outcomes.
- Built and optimized automation workflows including welcome journeys, drip sequences, re-engagement flows, and event-triggered campaigns through Cluster CRM.
- Ensured error-free execution by maintaining process documentation, SOPs, and detailed error logs, reducing recurring issues across the team.
- Managed team performance tracking, including productivity metrics, SLA adherence, delivery quality, and daily performance dashboards.
- Conducted rendering and compatibility QA using Litmus and Email on Acid, ensuring pixel-perfect email experiences across mobile, desktop, dark mode & all major clients.
- Performed regular quality checks, inbox tests, and seed testing to maintain 95–98% accuracy and high inbox placement for B2B audiences.
- Successfully implemented segmentation, list refinement, and audience hygiene techniques that contributed to strong open rates (25–30%) across campaigns.
- Coordinated with stakeholders to gather requirements, clarify content/creative needs, and ensure smooth transition between creation → QA → deployment stages.
- Led a team of 8–10 email marketing specialists, owning end-to-end execution of high-volume B2B email campaigns across US, UK, and APAC regions.
- Planned, built, and executed email campaigns, newsletters, and automated workflows, contributing to improved pipeline performance and revenue influence.
- Implemented data-driven segmentation, personalization, and A/B testing strategies that consistently achieved 25–30% open rates and improved CTR and conversions.
- Owned complete QA and pre-send validation (links, personalization tokens, rendering, formatting), maintaining 95–98% accuracy across campaigns.
- Analyzed campaign metrics including deliverability, open rate, CTR, conversions, and engagement, driving continuous optimization.
- Built and optimized automation journeys such as welcome series, drip campaigns, re-engagement flows, and event-triggered emails.
- Hands-on expertise with Cluster (AI-powered ESP) for CRM workflows, targeting, dynamic content, and personalized delivery.
- Collaborated closely with design, content, sales, QA, and data teams to align email programs with broader go-to-market objectives.
- Managed performance dashboards, reporting, and insights for leadership and clients, translating data into actionable recommendations.
- Maintained SOPs, error logs, and process documentation, reducing rework and improving operational efficiency.
Team Lead
Kenscio Digital Marketing
Bangalore
01.2015 - 06.2022
- Led APAC email campaign operations with a 6-member execution team and 5-member QA team, ensuring timely and high-quality delivery.
- Executed and optimized campaigns using Salesforce Marketing Cloud (Email Studio, Automation Studio), Adobe Experience Manager, and Mapp Engage.
- Managed complex audience segmentation, personalization, and automation workflows for BFSI, SaaS, Automotive, and Entertainment clients.
- Performed advanced email QA and rendering validation using Litmus and Email on Acid across devices, clients, and dark mode.
- Acted as the primary liaison between clients and internal teams, ensuring clarity of requirements, timelines, and approvals.
- Delivered process improvements that enhanced accuracy, reduced turnaround time, and improved campaign performance.
- Supported A/B testing initiatives and contributed to improvements in inbox placement, CTR, and open rates.
Senior Campaign Management Specialist
THEOREM IND PVT LTD
07.2011 - 09.2015
- Managed end-to-end email campaign production including build, testing, QA, approvals, and deployment for global clients.
- Executed static and dynamic campaigns using Dream, DreamMail, and Harmony (Epsilon platforms).
- Conducted detailed QA checks including rendering, link testing, tracking validation, and spam score verification.
- Performed data segmentation and targeting based on customer attributes, campaign objectives, and client requirements.
- Collaborated with onshore teams for approvals and final sign-offs, ensuring SLA adherence and delivery accuracy.
Education
Diploma - Information Science and Technology
JSS Polytechnic
MysoreSkills
- Email Marketing Strategy & Execution
- HubSpot Email Marketing & CRM
- Marketing Automation & Lifecycle Campaigns
- Audience Segmentation & Personalization
- A/B Testing & Campaign Optimization
- Email Deliverability, QA & Inbox Placement
- Litmus & Email on Acid
- Advanced Excel (Audience Management, QA, Reporting)
- Email Analytics & Performance Reporting
- Pipeline & Revenue Contribution
- B2B SaaS & Global Marketing
- Cross-functional & Stakeholder Collaboration
- Team Leadership & Process Improvement
Certification
- E-mail Marketing Certificate
- Mapp Engage Certification Advanced Level
- Basics of Email on AWS
- AWS Messaging Services Overview
- Basics of Amazon Simple Email Service (SES)
- Six Sigma Green Belt
Languages
- English
- Hindi
- Marathi
- Kannada
Tools And Platforms
Adobe Experience Manager (AEM)
Mapp Engage
Cluster
Hubspot
Salesforce Marketing Cloud
Epsilon Harmony
Dream
DreamMail
Litmus
Email on Acid
MS Excel
Timeline
Senior Manager
EvolveBPM
10.2022 - 09.2024
Team Lead
Kenscio Digital Marketing
01.2015 - 06.2022
Senior Campaign Management Specialist
THEOREM IND PVT LTD
07.2011 - 09.2015
Diploma - Information Science and Technology
JSS Polytechnic