Akshay Baraskar
Pune
Summary
Email marketing professional with 5 years of experience in developing and implementing effective email campaigns. Expertise in campaign automation, personalization strategies, and performance analytics. Proficient in multiple email service provider platforms, driving engagement and conversion rates.
Overview
6
6
years of professional experience
Work History
Sr. Email Marketing Executive
Revdemand LLP
Pune
06.2023 - Current
- Highly skilled ESP professional with experience working on multiple ESPs, including Mailchimp, Sendinblue, Benchmark, iContact, Email on Acid, and Klaviyo.
- Collaborated with cross-functional teams to create effective promotional materials for email campaigns.
- Designing and Coding email templates using HTML and CSS.
- Proven track record of delivering successful email campaigns and improving email marketing strategies.
- Developed and implemented email marketing strategies to improve engagement and conversion rates.
- Analyzed email campaign performance using Google Analytics and ESP analytics tools.
- Implemented email marketing automation workflows using HubSpot and Marketo. Designed emails using Dreamweaver.
- A/B tested email subject lines and content to determine the most effective subject lines and content for each audience.
- Remained updated on the latest industry best practices in email marketing to stay ahead of trends and maintain a cutting-edge approach to communication efforts.
Email Marketing Executive
Facile Services
Pune
11.2022 - 06.2023
- Created, monitored, and drove the entire email marketing journey from strategy, managing the marketing calendars, campaign creation, deployment, and performance tracking.
- Oversaw the email marketing technology stack, including Benchmark, Mailchimp, Mailerlite, Sendgrid, and internal tools.
- Developed and implemented strong B2B email marketing strategies to drive engagement, increase open rates, and improve conversions.
Digital Marketing Associate
Machintel Systems
Pune
03.2022 - 11.2022
- Managed various email campaigns, including the templates/designs, calls-to-action, and content.
- Worked on custom opt-in landing pages to create a successful click-through rate.
- Coordinated with internal team members to complete projects on time and give high deliverables with proper attention.
- Comfortable with tight deadlines and a fast work environment.
Email Marketing Specialist
Machintel Systems
Pune
01.2021 - 03.2022
- Handled daily email marketing campaigns for multiple clients with different complexities using tools.
- Analyzed key performance indicators such as opens, clicks, and engagement trends to make recommendations for optimization.
- Worked on custom opt-in landing pages to create a successful click-through rate.
Sr. Analyst - Content Generation
Machintel Systems
Pune
02.2019 - 06.2020
- Performing Market Research on targeted industry, Services, titles, revenues, employee size – Researching the client’s information through search engines like Google, LinkedIn, Zoominfo.
- Collected source for specified services through Web Research on various search engines like Zoominfo, Hoovers, Yellow pages, Business Week, White Papers & companies’ Annual Reports.
- Generated standard or custom reports summarizing business, financial or economic data.
- Identified and analyzed industry or geographic trends with business strategy implications.
- Gathered and organized data to analyze current industry trends.
Education
BSC (Computer Science), Computer Science - Computer Science
Marathwada Mitra Mandal College, Pune
Pune12-2020
High School Diploma -
S.V.Union High School
PuneSkills
- Proficient in Microsoft tools
- Well versed in various ESP Platforms
- Decision making
- Strong Project Management Skills
- Time management
- Multi-tasking
- Email campaign management
- A/B testing
- Customer relationship management
Accomplishments
- Star Employee of Quarter 3 at Machintel Systems.
- Achieved Star of month award 2 times at Revdemand LLP.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
Sr. Email Marketing Executive
Revdemand LLP
06.2023 - Current
Email Marketing Executive
Facile Services
11.2022 - 06.2023
Digital Marketing Associate
Machintel Systems
03.2022 - 11.2022
Email Marketing Specialist
Machintel Systems
01.2021 - 03.2022
Sr. Analyst - Content Generation
Machintel Systems
02.2019 - 06.2020
BSC (Computer Science), Computer Science - Computer Science
Marathwada Mitra Mandal College, Pune
High School Diploma -
S.V.Union High School
Similar Profiles
Miriam OumaMiriam Ouma
Legal Associate at Cadogan & Mugo LLP T/A Adroit Law LLPLegal Associate at Cadogan & Mugo LLP T/A Adroit Law LLP
Dina TuleubayevaDina Tuleubayeva
Simops Planner at Tengizchevroil LLP via Bolashak LLPSimops Planner at Tengizchevroil LLP via Bolashak LLP
Sudarshan ChoukiSudarshan Chouki
Senior Accountant at Ajmera & Baba Builders LLP & F A Builders & Developers LLPSenior Accountant at Ajmera & Baba Builders LLP & F A Builders & Developers LLP