Akshay Behl

Client-focused Event Manager focused on translating visions into one-of-a-kind events. Expert in all facets of event planning with success in controlling costs through strategic negotiations with vendors, suppliers and venues. Committed to going the extra mile to make clients wishes come true.

• The Fundamentals of Digital Marketing - Google
• Lean Six Sigma - LinkedIn
• Marketing Solutions Fundamentals Certification

• List of projects:
• FIFA world cup - 2022 - Budweiser zero promotion event & campaign – Event / Project head, ran successful promotional campaigns in UAE, SAUDI, and QATAR, Planned and organized an event in Qatar for Budweiser. Arranged the entourage for the winners of the promotional campaign from 28 countries, travel, stay and tickets for the world cup final. Managed and lead a team of 72 members, usher, HSE staff and production staff.
• William Grant & Sons – Annual Sales Meet– Event and Project Lead - An annual summit held in Istanbul, bringing delegates and William Grant’s annual meet conference. Arranged for travel and stay for the board and senior members. Managed their presentations, arranged for media and recording. Managed speakers and VIP delegates.
• Corona Island - Promotional Event and Campaign- May 2023- Event & Project Lead successful promotion campaign for Corona with a DJ and music fest at Barasti and Zero Gravity. Driving sales up by 17% from the African Eastern Stores and 22% at the venues.
• EIRA Water - Michelin Guide Ceremony - 2023 Dubai– Event manager – Setting up EIRA sponsorship stand, and managing the event partnering with Atlantis Royal, Jamie Rhind the beverage Manager. Arranging entourage star chef’s from around the globe their stay and at the Royale.
• Summer Tent – Barasti – Cricket and Football Season– Event and Project Lead, Designed and managed to produce 4 bars from local vendors for Barasti Summer Tent. DJ and Music fest to open the summer tent for public use, whilst running promotional campaigns on all four, Tanqueray, Johnnie Walker, Smirnoff, and Jose Quero.
• Duracell - Back to School Promotional Event– 2021 August - Event lead, promotional campaign and event leading to increase in the sales in UAE and Saudi market by 18% and 14% respectively.
• Tanqueray – Ritz Carlton – Twilight Garden – Project Lead- Celebrating the British botanical garden, Revamping the underutilized yet beautiful outdoor space acquired by Tanqueray, created a 360-degree bar and garden games, encouraged customers to our crafted beverages and sip through the night. With a view of Ain Dubai and Arabian Gulf.
• Smirnoff Smash Lab- McGettigan's JLT – Event and Campaign Manager – Four hours Friday brunch teaming up with McGettigan’s, games, beverages, merch, prize to everyone, and a grand prize for one winner.
• Moet – Zero Gravity Full moon night-Event & Project Lead- Ever since zero gravity acquired the beach access, We collaborated with Moet and curated Full moon night, with famous DJ’s. So every Saturday after brunch the party goes on and moved to the beach.
• London Slide - Hendrick Flora Adora – Project Lea- London Slide wanted to revamp their exterior and interior, So I curated a collaboration with Hendrick’s Flora Adora campaign and revamp the restaurant.
• Beer Market - Hops – Timeout – Event and Project Lead- Timeout Square Dubai is one of the busiest tourist and customer attraction, we held an event for 3 days for the beer’s around the world, talking about the history and origin, types of beer. We produced 6 beer stations and encouraged our customer. Arranged for DJ’s and music throughout the event, customer celebrating and learning more about their favorite beverage.
• AB-InBev – Product Launch conference–Event and Project Lead- A new Australian wine introduced in the region combining with the annual sales meet of the region. 27 speakers and 2 panels discussing the future of markets regional growth and strategies moving forward.
• Annual Banking Summit – Hayat Regency – 2018- Speaker Manager – My first official event, managing speakers from the UAE banking Industry whilst working for ADCB bank myself. CVENT, hired me as official speaker manager with an NOC provided by my Regional Head. Two-day banking summit and I met CEO’s Board members and ministers from the finance department.