AKSHAY BHATT
Paid Media and Marketing Expert
Kangra,HP
Summary
A Dynamic Professional with overall 7 Years of experience which includes 5 years of working experience distinguished by commended performance across digital marketing, demonstrated history of working with clients in different business verticals like E - Commerce,Travel, Retail, Hotels and Rentals etc. Looking forward to a vibrant career in Digital Marketing world.
Client-focused Business Manager offering diverse experience in customer service, business management and project coordination. Quickly builds relationships with both new clients and business audiences. Quick-learning with excellent multi-tasking skills and mastery of new technology. Commended for innovation and creative problem-solving to address business challenges.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Business Manager
Publicis Media
08.2021 - Current
- Handling E- commerce projects on Amazon, Flipkart majorly for high spending clients India
- Discussing Market penetration strategies for New Launches and Customer retention strategies for Brands
- Creating campaign strategies for Amazon events such as Prime day and Amazon festival sales
- Creating analyzing and monitoring campaigns to optimize based on Client’s success metrics
- Creating and analyzing Weekly, Monthly and Quarterly performance reports and building strategies to improve further performance
- Discussing performance journey of each account based on Month on Month and Year over Year comparison
- Implementing and analyzing applied marketing strategies like Audience targeting, Remarketing, Customer journey based targeting and Purchase funnel based targeting
- Creating strategies for Awareness, Consideration, Purchase for clients.
Senior Campaign Performance Analyst
Accenture Solutions Pvt. Ltd
01.2018 - 11.2019
- Optimizing Search and Display Campaigns to improve ROI from their Campaigns (performance marketing) and further providing Optimization strategies to boost traffic
- Optimizing Smart Display Campaigns with Auto bidding strategies like Target
- CPA and Maximize Conversions
- Optimize Search and Display Network Campaigns for
- Large business clients with high budgets
- Discussing performance maps with clients on a monthly/quarterly basis to implement marketing strategies like Remarketing and Audience Targeting along with Facebook Marketing specific to their business goals
- Having brainstorming sessions to improve campaign results with a team that handles accounts management
- Hands-on experience of team handling and people management ensuring the key performance indicators are met consistently.
Assistant Manager
Ad Global 360
11.2019 - 08.2019
- Handling E- commerce projects on Amazon, Flipkart majorly for high spending clients from Middle east,United states and India
- Creating analyzing and monitoring campaigns to optimize based on Client’s success metrics
- Creating and analyzing Weekly, Monthly and Quarterly performance reports and building strategies to improve further performance
- Creating and optimizing Google ads campaigns (Search, Video, Display, UAC and Discovery) based on Client’s success criteria
- Handling and optimizing Facebook campaigns for US based Clients
- Handling and optimizing Amazon DSP campaigns for US based Clients
- Discussing performance journey of each account based on Month on Month and Year over Year comparison
- Implementing and analyzing applied marketing strategies like Audience targeting,
- Remarketing, Customer journey based targeting and Purchase funnel based targeting
- Creating strategies for Awareness, Consideration, Purchase for our clients.
Account Strategist
Cognizant Technology Solutions India Pvt. Ltd
01.2017 - 12.2017
- Understanding Business Goals and creating marketing strategies to build effective
- Search Campaigns for new Small and Medium sized business clients to drive quality traffic and increase visibility on Google Search
- Creating and Optimizing Search & Shopping Campaigns according to client goals and utilizing their allocated budgets effectively post analysing their web traffic to meet their marketing objectives
- E-Meet with the clients on improving Conversion rate and PPC bids management
- Providing customized solutions by pitching relevant Search, Display, Video,
- Shopping Campaigns to the clients for meeting their business objectives
- Served as a key contributor in Google Ads Sales Revenue Program designed to help boost sales for Small and Medium sized businesses accounts by implementing relevant Campaigns keeping their line of business in mind.
Convergys India Pvt. Ltd
09.2015 - 12.2016
ATMA Autotech Pvt. Ltd
02.2014 - 09.2015
Education
B.TECH - ELECTRICAL ENGINEERING
HIMACHAL PRADESHUNIVERSITY
Shimla, HP 06.2009 - 06.2013
XII -
HIMACHAL PRADESH BOARD oF EDUCATION
Palampur, HP 03.2008 - 03.2009
X -
ICSE BOARD
03.2006 - 03.2007
Skills
Google Ads on-job certified, PPCundefined
Accomplishments
- Google Ads fundamentals
- Google Ads Search Specialization
- Google Ads Display Specialization
- Google ads Video Specialization
Timeline
Business Manager
Publicis Media
08.2021 - Current
Assistant Manager
Ad Global 360
11.2019 - 08.2019
Senior Campaign Performance Analyst
Accenture Solutions Pvt. Ltd
01.2018 - 11.2019
Account Strategist
Cognizant Technology Solutions India Pvt. Ltd
01.2017 - 12.2017
Convergys India Pvt. Ltd
09.2015 - 12.2016
ATMA Autotech Pvt. Ltd
02.2014 - 09.2015
B.TECH - ELECTRICAL ENGINEERING
HIMACHAL PRADESHUNIVERSITY
06.2009 - 06.2013
XII -
HIMACHAL PRADESH BOARD oF EDUCATION
03.2008 - 03.2009
X -
ICSE BOARD
03.2006 - 03.2007
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